In content marketing, the role that good content play is principal. They, alongside friendly look-and-feel, form the bedrock of every website. However, good content and ignoring important ranking factors with bad graphic design, particularly for websites pages, is good riddance to bad rubbish.
The following are five design ideas that reduce website conversions:
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No Clear Call to Action
CTAs are relevant elements of content marketing and are primal in sourcing for high website conversions. Texts such as “kindly repost”, “send our rep a DM now”, “hurry now”, “like this post”, “fight a chance to get this offer”, and the host of others are examples of CTAs. Supposedly, customers and visitors are engaged with such texts. Meanwhile, most US marketers do not use them and suffer low website visits and poor action marketing. It is important to note that unclear CTA means low sales.
Advise
By remedy, we advise that marketers add CTAs, not pitch themselves as an untrusted website. Likewise, call-to-actions add credibility to the sales lead and make buyers buy, often with a manner of urgency. A clear and well-crafted CTA also draws customers closer to the internal economy’s core of an institution. So just make sure your CTA is perceived clearly by others,
looks noticeable and organic.
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Local SEO and ranking factors to scale the Google SERP
Ignoring Search Engine Algorithms
It is no news that SEO is one of those factors that drive conversions in content marketing. It is a practice that involves optimizing content and, by extension, websites to rank high on search engines. Google has, so far, become the most important search engine. Ever since its evolution in 1998, it turned out to outgrow others. This status quo of being dominant was attained due the growth of the Internet audience and the development of the platform.
Consequently, it is right to note that most popular websites are developed to satisfy Google’s algorithms. This practice is the art of search engine optimization. Weak search engine optimization, therefore, kills web conversion. It grossly reduces a site’s visitation and attacks its sources of traffic generation.
Advise
We now advise that sites pay close attention to their SEO. Having an expert who understands the algorithms and can increase site traffic is a goldmine. That is, hiring one is a quick way to solve this common problem.
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Important On-Page Ranking Factors for SEO
No Mobile Version
Having discussed two errors that kill website conversions, we will also look at no mobile version. It is a fact that most web development jobs are done on PC, and most web visits are from cell phones. This, therefore, translates to the fact that mobile web versions need to be appropriately taken care of.
Consequently, our research also showed that no mobile version translates to bad graphic design among some web users in the U.S. Popular websites, particularly those developed via coding, have this cited problem. They were developed to tally with the screen resolution of laptops, leaving out mobile phone emulation. On the off chance that the site doesn’t offer a fantastic client experience on versatile, it will not succeed. We also garnered that this lot affects product-based websites more, causing low patronage. This is because the prospective buyers, mobile phone users, cannot get clarity.
Advise
Specifically, our remedy advice is that websites should be designed to have standard PC and mobile versions. As a supplement, this cited remedy is helpful to any content strategy agency in and outside the United States.
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5 ways to increase conversions on your website
The Pages Take a Lot of Time to Load
Another common reason for low web conversion is when web pages take time to load. Usually, this is caused by placing many theme menus on the web. We indeed advised that you should design your web well to attract visitors. But, in the real sense, we realized that adding many features is hazardous. This means that, as much as these features are helpful, they may make your site unnecessarily complex. Another factor that causes slow site speed is bot traffic. Many web owners subscribe to bots in line with the desperation to make money out of a website. These bot traffics mount pressure on the site’s speed and lay off human visitors. This is a wrong signal and should be avoided to protect web health. Other than this inference, mobile phones users will also get accustomed to the tag website not being mobile-friendly.
Advise
To solve this heck, the site’s backend should be regulated. This information is helpful to all U.S. and non-Americans.
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What are the essential factors involved in a new website Development?
Complex or Complicated Navigation Menus
In conclusion, we found out that complicated navigation menus also hamper web conversions. The navigation menu contains a list of the different categories of posts on the websites. At times, it also includes contact and about us buttons. When navigation menus have excessive compartments and are not easily navigable, visitors get disinterested. They turn to leave immediately, therefore, increasing the site’s bounce rate. This is one of the significant problems product, and service-based websites face.
Advise
To solve this problem, content marketers and web owners should do these three things. First, they should ensure that all the buttons in the navigation bar are clickable. This way, visitors will be able to move between pages swiftly. Secondly, only essential items that will interest the teeming visitors should be enlisted. By this, we mean that you know your audience, and you alone can treat them right. So, why not give them what they want? Lastly, designers should be hinted not to add many plugins to make the site easily navigable.
Conclusion
As highlighted in the body of this text, this information is helpful to everyone living in and outside the U.S. They are expert picks on factors causing low web conversions and how to solve them. We are also of the opinion that the interests of your site visitors are essential. They should be the target. Always!
Bio:
Tim Absalikov is the Acting CEO of Lasting Trend Agency. Tim is an expert in technical optimization. He has a deep understanding of SEO, SEM, UX and UI considerations, shopping campaigns, PLA, RLSA, dynamic retargeting, works with E-Commerce and Web Analytics.
