Ever since the rise of Facebook, businesses have seen tremendous benefits through social media marketing. As the years progressed, many more social media opportunities arose that businesses seized on.
One enduring platform for the marketing industry has been Instagram. With its continued popularity, Instagram marketing has helped introduce several businesses and products to the public eye.
As with any success story, however, various myths surround Instagram marketing. These myths hinder the smart marketer from creating the killer content he’d otherwise craft. So, in this guide, we’ll break down some of the prominent myths about Instagram you’ll encounter on the Web.
Likes Still Matter for Instagram Marketing
One of the enduring myths about marketing on social media is that likes don’t matter. Many consider them to be a “vanity metric.” Others think that because Instagram’s new app may not have visible like counters, they won’t affect your marketing.
The truth about likes is a bit more nuanced. First, let’s address the new developments in Instagram’s app that suggest likes will no longer matter in the future.
Even though the like counter may disappear, they will still feature in the algorithm as engagement. This factoring will influence how high your content appears on people’s newsfeeds. Their invisibility doesn’t render them irrelevant.
What about those who say that likes are a vanity metric? They’re correct to a point. Likes can often distract companies from focusing on other metrics that show more tangible success.
However, likes still demonstrate that your content matters to viewers. If you receive several likes for your posts, your brand is doing something well. As such, don’t discount them altogether.
Stories Don’t Matter in Smart Marketing
When Instagram Stories first arrived, many companies proclaimed their effectiveness for building brand awareness. Others, however, pointed out that Stories didn’t have much tangible use. As such, they believed that Stories couldn’t sell.
Recent updates have demonstrated this to be incorrect. Brands with more than 10,000 followers can include “Swipe Up” CTAs that users can use to go to your landing pages. There, they can discover more about your products and make purchases.
Besides these CTAs, there are also shopping features on Instagram Stories. These features allow brands to tag their products on images and Story videos. With these tags, users can venture to landing pages to make purchases once again.
The Marketing Industry Should Avoid Instagram Hashtags
On Twitter, it was often best practice to limit your posts to two hashtags. The reason for this limitation was the platform’s character count limit. Many people assumed that Instagram likewise imposed a hashtag limit.
In reality, Instagram has no such limit. Users can add up to 30 hashtags on Instagram, and many even encourage you to use them all. If you’re unsure what hashtags to use, several online resources provide insight into the best hashtags for optimal marketing results.
Implement These Strategies in Your Marketing
These three myths have often led people to make mistakes in their Instagram marketing. Now that you’ve had them dispelled, you’ll face no such trouble. Start adding these practices into your marketing and see how it affects your results!
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