If you’re looking to take your real estate marketing to the next level, you need to start using video. Video is one of the most effective forms of marketing out there, and it’s only becoming more popular as time goes on. In this blog post, we will discuss 10 tips for creating successful real estate videos in 2022. Keep reading to learn more!
What is video marketing?
Video marketing is a form of marketing that involves creating and sharing videos online. This can be done through various platforms, such as social media, websites, or email. Video marketing is an effective way to connect with potential customers and build relationships. It’s also a great way to showcase your listings and properties in a unique and engaging way.
Why video marketing is important?
Video marketing is important because it allows you to connect with your audience in a more personal and engaging way. It also allows you to show off your listings in a way that photos and text cannot always do. Videos are also great for SEO purposes, as they can help your website rank higher in search engine results pages.
1 – Make sure your videos are high quality
This is one of the most important tips for creating successful real estate videos. In order to attract and retain viewers, your videos must be high quality. This means that they should be well-lit, have clear audio, and be free of any production errors. If you’re not confident in your ability to produce high quality videos, you may want to hire a professional videographer.
Pro Tip: Invest in high-quality equipment such as a DSLR camera, tripod, and microphone. This will ensure that your videos are of the best possible quality.
Takeaway: High-quality videos are essential for successful real estate video marketing in 2022.
2 – Keep your videos short and sweet
No one wants to watch a long, drawn-out video. In order to keep viewers engaged, your videos should be short and to the point. We recommend keeping them under two minutes in length. This may seem like a challenge, but you’ll be surprised at how much you can fit into such a short time frame.
Pro Tip: If you’re having trouble keeping your videos short, try breaking them up into a series. This way, viewers can watch one video at a time and come back for more later.
Takeaway: Short, sweet videos are key to successful real estate video marketing in 2022.
3 – Use descriptive and keyword-rich titles
The title of your video is one of the most important aspects of successful real estate video marketing. Your title should be descriptive and include keywords that viewers are likely to search for. This will help ensure that your videos come up in search engine results pages (SERPs).
Pro Tip: Use keyword research tools such as Google AdWords Keyword Planner to find popular keywords related to your video topic.
Takeaway: Use descriptive, keyword-rich titles for your real estate videos in order to increase views and engagement.
4 – Optimize your videos for SEO
As we mentioned above, one of the most important aspects of successful real estate video marketing is optimizing your videos for SEO. This means including relevant keywords in your titles and descriptions, as well as adding transcripts and closed captions.
Pro Tip: Use a tool like TubeBuddy to help you optimize your videos for SEO.
Takeaway: Optimizing your videos for SEO is essential for successful real estate video marketing in 2022.
5 – Promote your videos on social media
Another great way to increase views and engagement is to promote your videos on social media. This can be done by sharing them on your personal profile, as well as creating a business page and posting them there.
Pro Tip: Use hashtags to reach a wider audience on social media.
Takeaway: Promote your real estate videos on social media for increased views and engagement.
6 – Use calls to action
If you want viewers to take action after watching your video, you need to include a call to action. This could be something like “subscribe to our channel” or “like and share this video.”
Pro Tip: Make sure your call to action is clear and concise.
Takeaway: Include calls to action in your real estate videos to encourage viewers to take action.
7 – Include a contact form
If you want viewers to be able to contact you after watching your video, make sure to include a contact form. This could be a simple form that they can fill out and submit, or you could provide your email address or phone number.
Pro Tip: Use an online form builder such as JotForm or Wufoo to create a contact form.
Takeaway: Include a contact form in your real estate videos so that viewers can easily get in touch with you.
8 – Offer something free
Everyone loves getting something for free. If you want to increase views and engagement, consider offering something free in your real estate videos. This could be a downloadable PDF, an e-book, or even a coupon code.
Pro Tip: Make sure the freebie you offer is relevant to your video’s topic.
Takeaway: Offering something free is a great way to increase views and engagement for your real estate videos.
9 – Create a video tour
A video tour is a great way to give viewers a feel for a property without them having to physically be there. If you’re a real estate agent, consider creating a video tour of one of your listings.
Pro Tip: Use an online video editing tool such as WeVideo or iMovie to create your video tour.
Takeaway: Creating a video tour is a great way to showcase a property and increase engagement.
10 – Use video testimonials
Video testimonials are a powerful way to build trust and credibility with your audience. If you have any past clients who are willing to provide a testimonial, consider recording it on video.
Pro Tip: Ask your client if they’re comfortable being recorded on video before you start filming.
Takeaway: Video testimonials are a great way to build trust and credibility with your audience.
11 – Collaborate with other businesses
Collaborating with other businesses is a great way to reach a new audience and increase views and engagement. If you’re looking to collaborate, consider reaching out to businesses that are related to your industry.
Pro Tip: Make sure the business you collaborate with is a good fit for your brand.
Takeaway: Collaborating with other businesses is a great way to reach a new audience and increase views and engagement.
12 – Host a contest or giveaway
Hosting a contest or giveaway is another great way to increase views and engagement. If you’re looking to host a contest, consider doing so on social media. This will help you reach a wider audience.
Pro Tip: Make sure the prize you offer is relevant to your target audience.
Takeaway: Hosting a contest or giveaway is a great way to increase views and engagement.
13 – Provide value
If you want viewers to keep coming back for more, you need to provide them with value. This could be in the form of tips, advice, or even just entertainment.
Pro Tip: Think about what your target audience would find valuable and make sure to provide it.
Takeaway: Providing value is essential if you want viewers to keep coming back for more.
14 – Be consistent
Consistency is key when it comes to real estate video marketing. If you want viewers to keep coming back, you need to be consistent with your videos. This means posting new videos on a regular basis.
Pro Tip: Try to post at least one new video per week.
Takeaway: Being consistent with your real estate videos is essential if you want viewers to keep coming back.
15 – Have fun
Last but not least, remember to have fun with your real estate videos. This is your chance to be creative and show off your personality. Let your uniqueness shine through and you’ll be sure to engage viewers.
Pro Tip: Don’t take yourself too seriously and have fun with your videos.
Takeaway: Having fun with your real estate videos is a great way to engage viewers.
16 – Bonus tip: Use video SEO
Don’t forget about video SEO! Just like with regular SEO, you need to optimize your real estate videos for the search engines. This will help you get more views and engagement.
Pro Tip: Use keyword-rich titles and descriptions for your videos.
Takeaway: Optimizing your real estate videos for the search engines is a great way to get more views and engagement.
We hope you found these tips helpful! If you’re looking for more real estate video marketing tips, be sure to check out our blog. Thanks for reading! Best Real Estate Video Marketing Tips for 2022 – Part Two
By following these tips, you’ll be well on your way to creating successful real estate videos that will help you close more deals. Good luck! Thank you for reading this article I hope you get better at real estate video marketing
Do you have any other real estate video marketing tips to share? Let us know in the comments below!