Ice-T could have just as easily said, “I got 99 problems, but video promotion ain’t one of them,” when he rapped about having 99 problems. Promoting a video can be difficult when you’re a new independent musician without a fanbase of hundreds of fans looking for your music, a mailing list with hordes of subscribers, or a large advertising budget.
Sounds recognisable? You’re not alone, so don’t worry. Every upcoming independent artist has a similar tale. Is it still possible for you to be successful? If you don’t have any existing fans or a lot of money, can you still get thousands of people to watch your music videos?
Yes, that is the answer. This article will demonstrate how. Let’s start now
Before we talk about anything,
WHAT EXACTLY IS YouTube Music video promotion service?
“YouTube Music video promotion service” refers to a range of techniques used to increase the number of relevant, interested viewers who view a music video. These techniques could include “organic” ways to increase views as well as paid ones like advertising.
Examples of organic promotion techniques include playlist promotion, social media sharing, and video optimization for search and recommendation-based video platform discovery, such as YouTube.
So, how can your music video be promoted?
There are three methods for promoting a music video, as there are for most other things in life:
- Employ someone to complete it for you.
- DIY by purchasing the necessary tools with your own money (such as ads)
- Do it yourself by devoting time to strategies
- In other words, promoting music videos can be done without spending any money, but it will take a lot of time and effort.
How to Advertise A Music Video on YouTube?
Although the majority of people don’t typically think of YouTube as a music streaming service, with over two billion users, it is by far the most popular streaming service. Whatever genre of music you produce, there’s a good chance that YouTube has a section dedicated to it.
Therefore, there is an audience waiting to hear your song; all you need to do is get it in front of them. Playlists on YouTube are a great tool for doing that.
HOW TO OBTAIN PLAYLISTS FOR YOUR MUSIC VIDEO ON YOUTUBE
You can get a piece of the YouTube action by submitting your video to playlist curators who are in charge of popular playlists. Here’s how to accomplish that.
1. Find genres that are closely related to the song you want to promote on YouTube. (Tip: Always consider a single song when trying to promote your music; never consider an entire album. Playlists and curators rarely feature entire albums, so your chances of being featured are much higher if you focus on one particular track as opposed to bombarding someone with several tracks.)
2. To limit the type of results to Playlists, click the “Filters” button underneath the search bar.
3.Look into the playlists that seem to be your song’s best matches. Since most users don’t scroll all the way to the bottom until there are no more results, try to keep your playlists within the first two to three scrolls from the top of the results. Keep in mind that your search query has a significant impact on the results you see, so be sure to use focused, precise keywords. When you find a playlist that interests you, click the link that says “View full playlist” to see more information.
4.Check the playlist’s views and the most recent update date in the information panel for the playlist. The playlists you choose should have at least a few thousand views (the exact number to aim for depends on your genre and how old the list is; as a rule, aim for playlists that have more than 20k views). Additionally, confirm that the playlist has been updated recently—at the very least within the past month.
5.If a playlist satisfies all of the aforementioned requirements, click the channel name, followed by the “About” tab, to learn more about the curator. You can find the email addresses of most active playlists by clicking on the “View” button.
The least effective way to get in touch with a curator is via email. If you get in touch with curators through social media platforms like Instagram, Facebook, or Twitter, your chances of success are much higher. Try to locate a website address or a company name on a channel’s YouTube “About” page so you can Google it to find their social media handles.
Whether you get in touch with a curator via email or social media, make sure to always write a compelling, concise pitch. Never send generic or “send to all” messages to a large group of people; your success rate with those strategies will be ZERO.
Your success rate should be greater than five to ten percent for most genres, with the exception of oversaturated ones like pop, dance, EDM, and alt. rock, meaning that at least one out of every ten or twenty pitches should result in a response. It’s time to investigate whether the issue is with your music, your social media accounts, or your pitch if you’re not getting these results.
Of course, having an active social media page will improve your chances even more. We can assist with this by providing social media content advice for musicians.
In relation to that, promoting your video on social media is another excellent way to increase traffic and popularity, but most artists go about it incorrectly. Which brings up the following point. The least effective way to get in touch with a curator is via email. If you get in touch with curators through social media platforms like Instagram, Facebook, or Twitter, your chances of success are much higher. Try to locate a website address or a company name on a channel’s YouTube “About” page so you can Google it to find their social media handles.
Whether you get in touch with a curator via email or social media, make sure to always write a compelling, concise pitch. Never send generic or “send to all” messages to a large group of people; your success rate with those strategies will be ZERO.
Your success rate should be greater than five to ten percent for most genres, with the exception of oversaturated ones like pop, dance, EDM, and alt. rock, meaning that at least one out of every ten or twenty pitches should result in a response. It’s time to investigate whether the issue is with your music, your social media accounts, or your pitch if you’re not getting these results.
Of course, having an active social media page will improve your chances even more. We can assist with this by providing social media content advice for musicians.
In relation to that, promoting your video on social media is another excellent way to increase traffic and popularity, but most artists go about it incorrectly. Which brings up the following point.
HOW TO GET MUSIC VIDEO VIEWS USING SOCIAL MEDIA
Many musicians post their content to social media, but most of them just do so in the hopes of garnering views. That won’t work unless you’re already a well-known artist because that’s not how people browse the internet.
Consider this: the average song lasts four minutes; how many different types of content do you think an internet user would have viewed in that time? The answer is somewhere in the range of 20 and 30.
The majority of users won’t pay ONE piece of content from a creator they aren’t already fans of four minutes of their time and attention.
So how do you “go viral” on YouTube with your music video?
The key to increasing the number of views on music videos shared on social media is to make quick, “snackable” videos that are between 30 and 60 seconds long. By telling a complete story in that amount of time, you can maximize viewer engagement and click-through rates.
For instance, electronic and funk musician Mark Rebillet typically performs and streams live shows lasting two hours, but in order to grow his channel, he made a number of shorter videos that were carefully optimised to appeal to people’s preferences for social media video.
The outcome? Not just on YouTube, but also on Instagram and TikTok, his views soared. His most well-known song on YouTube is still a 60-second video he produced that has over 20 million views and 2 million Instagram followers.
Short videos are currently the most effective tools on the internet for gaining visibility without having to spend money on paid advertisements, so if you’re saying, “But I want to promote the music video that I’ve already made, not make new, short videos!” you’re missing the point.
The majority of viewers who view and enjoy your “snackable” videos will click through to your main profile to view your other work. You are passing up a significant opportunity if you aren’t producing this kind of content. And keep in mind that creating brief videos doesn’t require elaborate production or nearly as much time and effort as creating lengthy music videos. (In actuality, it shouldn’t!)
In light of this, it’s time to consider how you can optimize your music video for search if you’ve already expended a lot of time, energy, and money on one that hasn’t attracted many views.
OPTIMIZATION OF SEARCH ENGINES FOR YOUTUBE MUSIC VIDEOS
Everyone has heard of SEO before, and the majority of us have a general understanding that it involves altering content (also known as “optimising”) in order to increase its prominence in search results on search engines like Google.
But did you also know that YouTube, which has the highest search volume after Google, is actually the second-largest search engine globally? Think about that for a minute. Although many people don’t consider YouTube to be a search engine, millions of users use the site’s search box every minute to find the information they’re looking for.
You should definitely take advantage of this as an independent artist because, with a few tweaks and strategies, you could get your music video to appear prominently in search results for pertinent searches on YouTube.
So, how do music video SEO campaigns work?
Relevance, click-through rate, and audience retention will be the three key SEO elements for YouTube music videos in 2022. Contrary to popular belief, video tags are not as important as video titles and descriptions in determining a video’s relevance for a given search query.
In the context of music videos, some elements are slightly different. For instance, even though YouTube is usually able to analyse speech in videos, the words spoken in a video and the words present in a video transcript are very important for the majority of other content, this isn’t always the case for music videos because people don’t always search for songs based on lyrics and there is a lot of instrumental music that doesn’t have lyrics.
Keeping that in mind…
The following steps will help you prepare your music video for YouTube search:
To find the most popular YouTube searches for your musical subgenre, use a tool like Google Trends.
Choose a keyword associated with your genre, and be sure to use the right filters for your nation.
- As long as your prompt—what you’ve already typed into the search box—isn’t longer than a few words, longer suggestions are preferable.
- Be precise. Don’t choose a single keyword, such as “jazz,” as this is too general and you are unlikely to rank for it with a modestly sized channel.
Pick something more specific, like “coffee shop jazz” or “relaxing modern jazz for dinner,” as an alternative. - Choose keywords that are as closely related to your video as you can because if not, viewers will stop watching it as soon as they realise it isn’t what they were looking for, which will lower your video’s search rankings.
- Put these words in your video’s title and description.
ADDITIONAL ADVICE: GET VIEWS BY MAKING YOUR OWN PLAYLISTS
Making your own playlist is another excellent way to increase the number of views for your video. People are constantly looking for popular music, including not only the “GOAT” hits but also more recent songs (like “cafe jazz hits 2022”). Make your own playlist and include one or two of your own songs along with the best songs you can find. But resist the urge to go overboard.
Also Read-Top 10 Best Music Promotion Services in 2022
