The unveiling of a retail item is just as important as the package itself. The experience buyers have while unwrapping a product has become so crucial that all the leading brands are not only focusing on rigid boxes but also improving the unboxing experience.
The significance of the unboxing experience can be judged from the fact that there are hundreds and thousands of unboxing videos can be found online. From the unboxing of smartphones to clothing, cosmetics, and more, millions of viewers eagerly await every day to see the unboxing of new products.
That said, it’s not just about gaining views on YouTube or social media; the unboxing experience is a way for brands to develop an association with their target audience by leaving a positive first impression of the brand and product. Most of all, a good experience helps build brand loyalty.
So how on earth brands can leverage the unboxing experience to impress their customers and drive loyalty?
Your Packaging Needs to be Functional
When you are looking to create a memorable unboxing experience, it’s vital to keep in mind how your ideal customers will interact with each portion of your packaging. For instance, if you are using custom rigid packaging, find out if the closure is easy to open. Are there any windows, trays, or other elements to consider? Did you incorporate multiple layers to encase the product?
If your wholesale rigid boxes boast multiple pieces, is there a proper way to open and set all those pieces aside? If you have printed content on the inside of the boxes, what does it illustrate? Is it your brand messaging or provide info on how to use your product?
Whether you are encasing the latest gadget or a collector’s set, it’s vital to answer these questions as it will lead to the successful unveiling of your product.
Custom Makeup Packaging – for an unforgettable unboxing experience
Keep Brand Identity Above Everything
Your custom rigid boxes will work as your ambassadors. But it can only happen when your packing can successfully demonstrate your brand identity. Developing a value-added packing for an impressive unveiling experience is a terrific way to show your buyers what your brand is all about while unpacking your product.
Unfortunately, in the online world, people don’t have the luxury to hold the desired product or ask any questions prior purchasing it. For this reason, online buyers long for the consistency that established brands offer.
Remember, custom rigid packaging isn’t just a walking billboard. It can also be the star of unboxing videos and product reveal, so be sure that your brand should be the center of attraction on your product boxes.
Create a Fun Unboxing Experience
Since unboxing boxing videos have emerged as a successful marketing tool, you need to create excitement around product reveal by crafting a compelling packaging solution. Only an exquisite packaging option can trigger the level of curiosity and excitement among customers. And this plays a pivotal role in raising the customer expectations because they are anxiously wondering if the encased item will meet their expectations head-on. If you can capitalize on this curiosity and please your customers with a blissful unveiling process with a bit of drama, you can surely win many new customers.
This requires you to consider everything your ideal consumers will see right from the moment they pick up the wholesale rigid boxes to unveiling the product placed inside. With the removal of each layer, customer get closer to their purchase in a dramatic fashion.
Packaging like this can prove fruitful in creating an excellent customer experience and unveiling video, which will further your marketing efforts and customer loyalty.
