What fuels your excitement to buy a product from the store racks? The packaging boxes provide dual benefits; both as a secure method to deliver products and to give them a superior image.
How to ‘make up’ the boxes?
- The significance of promotions.
We seldom think about the science behind packaging boxes. The modern supermarkets are jam-packed with products available in all kinds of boxes. The manufacturers attract our attention towards their products without us being consciously aware of it. Numerous marketing tactics are incorporated to make the whole buying experience appear worthwhile to the customers. We see product promotions everywhere. From billboards and hoardings to online portals and social media; all have been engulfed as marketing platforms for brands. Customers demand good value for money deals and hence choose brands that fit the bill at least on the face value. This is why marketing eats up a huge chunk of every organization’s budget because without elevating brand recognition, there is no sense in manufacturing products that no one is aware of.
Makeup in particular is one such industry that enjoys a never-dying demand from enthusiastic customers. This is because the need to look pleasing is embedded within our minds and culture. Different societies have varying impressions of beauty and they all want to achieve that through effective makeup items. If you focus carefully, you would see how the same makeup manufacturer markets its products and brand differently for each region of the world. If you make the customers believe that your products are the ones they are looking for then you’d hit jackpot.
How to choose the ideal boxes?
The whole drive for promotions is to hit the nail on the head when it comes to addressing customers’ demand in the market. Certain brands have been successfully doing so for the longest time. Brands like Maybelline, Loreal, etc. always alter their promotional strategies to suit the target customers and the platform utilized for branding. Custom makeup packaging has taken this industry by storm in a couple of years with brands using it to not only make their products a household name but also make them appeal effectively to their potential consumers. The key to achieve set sales targets and to make the maximum of the packaging boxes, it is crucial that sellers choose the most appropriate packaging that gels with their brand’s persona. Some tips include:
- First: Select the ideal box type. We offer various kinds of boxes:
- One Piece Mailers
- Auto Lock or Auto Bottom Boxes
- Corrugated Boxes
- Pillow Boxes
- Tuck Boxes
- Display Boxes
- Chipboard Packaging
- Product Sleeves and Belly Bands
- Second: Create the box with exact specifications pertaining to your products. These include selecting the appropriate size and color scheme. The right shades can create wonders for the boxes. Dull and ordinarily colored packaging doesn’t entice customers to select it from the store racks and thus takes longer to find interested customers.
- Third: Make the boxes irresistible by adding an array of facets that improve their appearance. Different coatings and laminations can add shimmer to the boxes while exclusive features like embossing, die-cutting, foils stamping, etc. can further help to connect well with potential customers.
- Fourth: Align the boxes with your brand image by adding personalized content. Customers desire packaging that is inclusive of such texts to make them feel exclusive. Our stylists take care of every tailored requirement to present the packaging more prominently among rivals.
- Fifth: You can craft individual packaging for every type of makeup product. Every kind of custom makeup packaging is available including:
- Lipsticks
- Eyeliner
- Mascara
- Lip gloss
- Foundation & primer
- Eye pencil
- Blush-on
- Highlighter
Analyzing the historical significance
The drive behind making makeup into a multi-million-dollar industry is inherited from our ancestors. This is an age-old obsession story that started with the advent of civilized societies. Humans have always been class conscious and the first use of makeup was reportedly for the same. Makeup was worn to show off one’s class and importance in society. One can recall the portraits of Cleopatra showcasing her love for such products. Likewise, Romans and Greeks were too mesmerized with the effects of makeup that transformed their appearances and made them look a better version of themselves. Through time, as with every other human facet, makeup usage evolved too. It soon became the norm that had everyone charmed by its powerful impact on others. Women, in particular, became fascinated with such products and associated success with them.
No one can imagine today’s world to be without social media savvy users or selfie addicts. These new technological developments gave a renewed dimension to makeup. Now, everybody wants to be ‘picture ready’ all the time. Innovations in makeup too paved the way for roof-shattering demand for these items. Girls desire to imitate the look of their favorite celebrities and follow the top trends in the market. Manufacturers have now introduced organic makeup that not only comes without harmful chemicals but rather heals the skin. Almost every aspect of skin problem is being considered before launching makeup due to changes in perspectives. People’s perception of looking beautiful is also changing as tanned is being favored upon fair skin, freckles are more acceptable among others.
Strike the correct deal
As the makeup industry is crowded with thousands of customer-hungry sellers, the packaging industry also houses numerous providers. The tip to choosing the perfect printing ally is to zero-in on the one that has a proven experience of providing reliable services along with giving clients the most appropriate set of boxes at market competitive rates. We have a long list of satisfied customers who pick us for all their packaging solutions without having second thoughts.
Our 24/7 customer agents help you avail of the most suitable packaging and our account managers generate cost-friendly deals for you. Moreover, get free shipping, free samples, and so much more within a click!
