Digital Marketing

Which Tools Will You Need For Email Marketing And Sales To Develop Strong Relationships With Your Customers?

When you have limited resources, you need to ensure that you are not wasting your time or resources when setting up a business. The same rule applies to planning your marketing budgets to develop strong relationships with your customers. And, for doing so, you can’t afford to ignore a tool as valuable as email marketing to promote your business.

But with so many ways to interact with your customers, why should you rely on email marketing anyway? Is it even worth it? The answer is Yes! It’s worth the shot!

The impact of email marketing is much more than just sending messages to your customer’s inbox. A successful email marketing campaign is about developing relationships with your customers. And, personalization pays off through a 14% higher click-through rate.

You can connect with your potential customers and form strong bonds through emails. And for this, you can leverage tools like Mailchimp, SendInBlue, Constant Contact, and more that can help you create, send, and analyze your email marketing campaign data.

So what are you waiting for? Let’s learn more about email marketing tools that can help you drive more sales to your business and strong relationships with your customers.

4 Email marketing tools to drive sales and develop strong bonds with your customers

Good email marketing tools are the core of any successful digital marketing strategy. It isn’t hard to understand why? A good email marketing tool will help you in:

  • Organizing Contacts: You can even categorize your customers and list them separately to target every need of your customers.
  • Automated Campaigns: Schedule your campaigns beforehand so that your customers are never deprived of your emails and can analyze their engagement with your emails.
  • Store Customer Data: You can easily store each detail of your customers through email marketing tools and deliver personalized content to your customers.

So now you are aware of the importance of a good tool for your business. Now let’s see what all tools are there in the market that you can use to brand your business better.

1. Constant Contact

Are you someone who is just starting with marketing automation and need a tool that will make your life easy? Well, here it is – Constant Contact!

Constant Contact is one of the leading tools to help your company reach customers that support your niche. Constant Contact is a complete tool kit for customers who want to sell products to their clients without leaving their email platforms. If you are on this list, too, Constant Contact is an ideal tool for you to enhance your email marketing campaigns.

With Constant Contact, you can do much more than you can imagine. From features like landing page builder tools to sending automated emails to your readers to grab their attention – you can do it all from here!

It is ideal for a small business that needs a support system rather than just email marketing software to grow its brand. Enhance your social media presence, create coupons, build strong relationships with your customers and increase your sales with Constant Contact.


The tool doesn’t offer free plans, but it is one of the cheapest tools on the market, starting at $20 per month.

2. MailChimp

Mailchimp is one of the most influential and popular email marketing software solutions around the globe, with around 13 million total users. It is so easy to use that you can know the tool’s whole A, B, C, D in less than a few minutes.

As a marketer, you can do many things with its free version, but if you want to know why it is the powerhouse of email marketing strategy, switch to its paid plan.

Mailchimp comes with an in-built content studio, professionally designed templates, and various email marketing tools to make your marketing a notch higher. Anyone can use this tool to fuel their email marketing strategy, from small businesses to big brands.

The best thing about Mailchimp is it’s effortless to use, and with the proper knowledge, you can use its free tool to accomplish all your email marketing goals. It offers many important metrics to develop your digital marketing strategies.

Do not forget that Mailchimp can easily integrate with other popular digital marketing platforms to strengthen your marketing strategies. The A/B testing of tools also helps you leverage your business and boost it tremendously.


You can use this tool for free until you reach 2000 contacts; after that, it will cost you $9,99 per month.

3. ConvertKit

Want to invest little and get more to optimize your email marketing strategy? Then Convertkit is the tool for you! Here you need to spend a little to avail yourself more! So how does it work?

The tool was developed to help businesses or influencers build an audience for themselves and profit from it. With ConvertKit, you can start a conversation with your customers and lead them to enter your sales funnel directly from their inboxes.

Through this, you can achieve the twin goal of email marketing: building relationships with your customers and getting sales. ConvertKit offers you a stunning visual builder interface to help you create effective email campaigns for your business.

It is one of the most comprehensive and easy-to-use marketing tools to help you create a niche for your brand and sell effortlessly to your customers.


ConvertKit offers free email campaigns for the first 500 subscribers, followed by a $29 plan for subsequent subscribers.

4. Drip

Drip is another marketing automation tool to build long-lasting relationships with your customers and engage more customers with your content. A fully developed customer relationship management tool and many personalized options help you deliver a unique experience to your customers.

With Drip, you can easily manage your marketing campaigns for small and medium-sized eCommerce businesses. Not just that, it is an ideal fit for influencers and bloggers too.

Therefore, even a non-technical person can use the tool because of its rich, user-friendly design and intelligent features. Through Drip, you can sell more products, whether digital or not.

The Drip feature tool will help you understand how your customers interact and behave when receiving your messages. As a result, the tool offers the best analytical resources available on the market for monitoring email performance.


You can try out this tool for 14 days before buying it for $49 monthly, if you like how it helps you optimize your email marketing strategy.

So now you are aware of the top 4 email marketing tools you can use to advance your business. How about using these tools and sharing your experience with us? Let us know your experience with these tools.

A Parting Note

Today email marketing has almost 3.9 billion active users, and this market will continue to increase in the coming years. So if you do not use this oldest and most strategic marketing method to expand your business, you are leaving out many customers.

With the tools mentioned above, you can drive sales for your business and build an evergreen relationship with your customers. Use these email marketing tools today and grow your business effortlessly!

Author Bio: Mansi Dhorda is SEO and Content Marketing Consultant, helping businesses grow organically and establish thought leadership in their industry. She has been featured on sites like Entrepreneur, Search Engine Journal, Jeffbullas, and more. You can connect with her at Linkedin.

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