The reality is that most small business websites don’t devote enough time and attention to their “about us” tab. Some websites don’t even have one! Since your “about us” page serves as an introduction or elevator pitch for your company, this is a missed opportunity for future conversions. Your web design can be your user’s first impression, and your “about us” page is where you can tell them more about your company, including its goals, advocacies, history, and other details.
The best About Us pages are informative, stylish and distinguish you from your competitors. When adding an About Us page to your website, you’ll want to include important aspects of your business’s story, such as when, why and how it started, its mission, and the overall approach to your work. Your page should also reflect your brand’s style, by employing a tone of voice and design that are unique to its identity.
Most organizations ignore their “about us” page and ask web design companies to concentrate their attention on their homepage, forum, product pages, and other website elements, perhaps due to cost constraints or a lack of understanding. Although these are significant, the “about us” page has a greater impact on your company than you can realize.
How your “about us” page helps
People who actively search for your website’s “about us” page are more important than you would expect. These are the people who are on the verge of being converts and are simply checking all the boxes to ensure your company is one they want to support. Because of the emergence of conscious consumerism, this is becoming more popular. People tend to make better decisions about the goods they buy and the businesses they help. They’re more likely to purchase from businesses that share their values and advocacies, such as those that practice ethical and sustainable business practices or produce vegan and cruelty-free goods. You may be one of those businesses, but how would these customers know unless you mention so on your “about us” page?
Your reputation is also harmed if you don’t have an “about us” page on your website. Users may conclude that you are not straightforward or that you have anything to hide, which may cause them to disregard your company entirely.
You might be itching to create a “about us” page on your website right now if you don’t already have one. But how do you know if your “about us” page is up to the task of generating those much-needed conversions?
What Makes a Great About Us Page?
You’re About Us page should be:
- Informative. It doesn’t always have to tell your whole story, but it should at least provide people with an idea of .
- Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
- Easy to navigate.
- Accessible on any device.
Does that all sound complicated?
It really isn’t.
The main purpose of your About Us page is to give your visitors a glimpse into who you are as a person or a business (or sometimes both).
As users discover your brand, they need to distinguish what sets you apart and makes you… you.
This often requires finding the right balance between compelling content and a design carefully planned to look the part.
Conveying your identity in a fun and approachable – but also reliable and informative – way is challenging.
If you know who you are and your goal for your site, the About Us page should come naturally.
Designing an effective “about us” page
An informative, entertaining, useful, and logically organized “about us” page. Without being boastful, it should emphasize to your users what makes your organization special and why they should choose you over your rivals. You should also express your intentions in a lighthearted and approachable manner, without overcrowding your page with photos. As you can see, it’s a delicate juggling act, but Las Vegas Web Design Company has a few specific suggestions to get you started.
- A clean and straightforward layout
Your mileage can differ on this one, but your “about us” page doesn’t have to be flashy or dynamic in most cases. Taking a minimalist approach, in reality, will emphasize sincerity. Since a lot of text can be anticipated on the “about us” tab, it’s best to keep things simple to prevent needless distractions from your brand message and tale. Maintain consistency with the other web pages‘ colors and fonts.
- Photos and other media
Use photographs, videos, testimonials, or other evidence to back up your statements. Display a family photo or pictures of how your company began if you say you’re a family business. You can also create a short documentary-style video to outline your production process and highlight your company’s values and efforts to achieve your objectives. People react to videos and voices more than text, so this is a good way to pull a few heartstrings and establish a link with your potential customers.
- Bold typography and illustrations
Creative graphics and typography are powerful ways to get the user’s attention if you want to break away from boring walls of text. Unique fonts can be used to highlight specific points and keywords, while illustrations can be used to complement the text by providing a visual representation and a quirky feature to keep the reader entertained. This is an especially good strategy for design or illustration firms. Showing your clients what you can do from the beginning can persuade them to use your services.
- Creative graphic design elements
When users want information about your business, they don’t want to be faced with a wall of text. Most “about us” pages address this by including only the most important details or keeping it short and sweet, but if you really want to stand out, consider using infographics to condense the data into a more digestible format. If your company has a long history, consider including a vertical timeline on your “about us” page so that visitors can browse through it. Keep the experience engaging and enjoyable by using photographs and other visual aids. To reflect details like brand growth or revenue statistics, you can use vectors, graphs, or maps.
- Using colors to highlight information
If your “about us” page is just black text and a few pictures on a white background, it can become monotonous. Colors are an excellent way to emphasize points and liven up a mostly monochromatic design. Use red for headers, hyperlinks, borders, and other elements if your brand color is red. This is a technique that should be used sparingly. The less you use color to emphasize different components, the less successful it becomes.
Consumers are more likely to patronize companies that are open about their origins, activities, and values, and by delivering all of this knowledge in a way that appeals to your target audience, you’ll be sure to see great results. You should consult a Las Vegas Web Design Company if you’re not sure which solution is best. An established and trustworthy firm will know right away what is best for your particular industry.
Best About Us Page Examples
- Yellow Leaf Hammocks
- Eight Hour Day
- Yokel Local
- Bulldog Skincare
- Sweet Loren’s
- LoveBug Probiotics
- Brown and Coconut
- Kuno Creative