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Top Digital Marketing Strategies in 2021

What is SEO?

SEO is that the process of improving your website so that it ranks highly in program results for keywords and phrases associated with your business. The more keywords you rank for — and therefore the higher you rank — the more people will see and become conversant in your website and business.

What is SEO’s goal?

SEO aims to direct more traffic to your website from members of your audience. These are consumers who are actively checking out the products and services you offer, also as users checking out more top-of-the-funnel content.

If you’re a landscaper, as an example, you’ll use SEO to extend your ranking in search results for the keyword, “residential landscaping design,” and, “common lawn weeds.” While these keywords have different intents, one transactional and another informational, they aim at your audience.

Due to that targeting, you encourage traffic to your website from users that matter.

Why use SEO as a digital marketing strategy?

When it involves digital marketing strategies, check out SEO as a requirement. It intercepts every member of your audience — regardless of where they’re in your buying funnel. the rationale is that nearly every user begins their look for a replacement product or service with an inquiry engine. just like in inbound marketing strategies, SEO works the same.

For example, did you recognize that 80 percent of consumers do their marketing research online? Or, that after checking out something, quite half of the users discover a replacement company or product. With SEO together with your online marketing strategies, that would be your business.

To emphasize the usefulness of SEO as an online marketing strategy, consider the following:

Most of the time, when a user performs an inquiry on Google, they don’t click past the primary page of results. Why? They often find what they’re trying to find, which suggests your business must earn a spot on the primary page of search results.

With numerous users finding their answers within the first listing of search results, it’s clear that you simply can’t rank on the second page of results. albeit you’ve got what people are trying to find, you’re hidden from their view — out of sight, out of mind.

That is why an efficient SEO strategy, also as our leading digital marketing agency, is important. With our performance-driven SEO services as a neighborhood of your online marketing strategy, you’ll attract more potential clients and earn more revenue.

Want to feature SEO in your digital marketing strategy?

  1. Pay-per-click (PPC) advertising

Another powerful and cost-effective online marketing strategy is. what’s PPC?

PPC may be a paid sort of advertising that relies on an auction-based system.

With PPC, you bid on keywords that you simply want your ads to point out up for — your ad triggers when a user’s search includes your keyword. These ads then appear at the highest of search results, above organic listings. If a user decides to click on your advertisement, you then buy that click.

In other words, you don’t buy ad space — just for the results.

For example, if you sell winter boots for youngsters, you’ll bid to advertise within the search results when a user searches, “children’s winter boots.” This keyword is more transactional, which is what you would like for a PPC campaign — it’s paid to advertise, so you would like a quick return on investment (ROI).

PPC can include advertising on search engines, also as social media, and other platforms. you’ll even advertise in apps like WeChat.

  1. Content marketing

Content marketing is another go-to online marketing strategy for companies today.

What is content marketing?

In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content. This content, which may include videos, blog posts, infographics, and more, provides value to users. It’s not, however, a sales-orientated copy — it’s informational.

For example, if you run a business that sells ski and snowboard supplies, you’ll write a piece of writing about what a beginner needs for his or her first outing. you’ll also write articles on the way to look out of a snowboard, and what accessories can help improve ski performance.

With these individual pieces of content, you target specific keywords.

Your article about snowboard care, for instance, may target the keyword, “how to take care of snowboard,” or, “how to wax a snowboard.” With our award-winning team on your side, we might optimize the content for search and users.

No matter what format you select for your content, it’s critical that it’s relevant and beneficial to your audience. you would like to make original and high-quality content that creates users who want to share it with their friends, families, coworkers, and people in their social network.

  1. Email marketing

Email marketing is one of the foremost cost-effective online marketing strategies available.

What is email marketing?

Email marketing focuses on retaining existing customers, also as gaining new ones. It’s a superb technique for building brand awareness, keeping your company top-of-mind, and inspiring repeat purchases.

A core part of email marketing is developing and refining your campaigns, also as growing your audience. Like content marketing, email marketing also focuses on providing users with valuable information — otherwise, people wouldn’t stay subscribed.

The idea is that, while these users might not need your services or products now, they’ll remember your brand when it’s time to form a sale. That brand awareness encourages them to settle on your company when they’re able to buy.

  1. Social media marketing

Another Internet marketing strategy for growing businesses is social media marketing.

What is social media marketing?

Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, counting on your audience and their platform preferences.

A few of the foremost popular platforms for this Internet marketing strategy include:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Pinterest
  5. LinkedIn

In addition to marketing your company on social media, this strategy often focuses on advertising too.

What is social media marketing’s goal?

The core goal of social media marketing is to extend brand awareness and conversions, also to build and maintain your company’s reputation. that’s why social media marketing focuses on creating informational and promotional content, plus interacting with users on varied platforms.

With but 30 percent of companies using social media as a marketing strategy, there’s an immense opportunity for businesses that invest in it. Even better, quite 25 percent of a user’s Internet time is spent on social media — meaning it’s an ideal outlet for connecting.

A few other reasons to use social media marketing include:

More than 65 percent of consumers use social media for customer services

Users believe social media for quite sharing content with friends and family. They also use it for connecting with companies, whether by highlighting a positive shopping experience or requesting a company’s assistance.

If you’re inactive on social media, you allow users with limited options for contacting your business. Inconveniencing your clients can cause low client retention, which features a direct impact on your revenues. that’s why having a lively presence on social media is important.

More than 70 percent of shoppers use social media when making purchase decisions

No matter your industry, word-of-mouth recommendations are powerful — and now, social media is an outlet for digital word-of-mouth recommendations. If you’re inactive on social media, you exclude your business from these conversations.

That can cause consumers to overlook your company. If you’ve got an inactive page on Facebook, for instance, which will function as a coffee trust signal to users — especially if you’ve got zero reviews or less-than-stellar comments from past customers. With social media marketing, you’ll change that.

Ready to use social media marketing together with your digital marketing strategies?

With WebFX as your partner, you’ll calculate having a competitive and in-depth social media marketing strategy that delivers the results you would like. Discover the potential of your social media by contacting us online.

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