Unhappy using your existing SEO expert?.Yes, I do know that selecting a very good SEO freelancer is as hard as choosing a spouse. Any decision in a big hurry or due to cost sensitivity can result in loss of money and time.It is quite unfortunate that the SEO market is surrounded by people that follow fraudulent practices. It will not be wrong to say that the search engine optimisation industry has a lot of people who follow unethical practices. The old school search engine optimisation tactics of 1990’s don’t work in today’s time If you hire someone non-competitive then obviously they will do activities which are not correct for your site and you will pay the price. The website optimisation tricks which they follow does not work anymore ithese days. No doubt these agencies still follow non-working methodologies to make money and deliver nothing for the clients.
Why you should never hire SEO Professional blindly
Google released their significant algorithmic upgrade with the title of Google Penguin which was brought out in Forth month on the year 2012. It was actually a an up-date for all those Black Hat SEO’s who controlled the search engine rankings via bulk link-building. Prior to this particular update, Google was after websites with fraudulent link building methods. The actual difference is that earlier it was a manual penalty and today its is automatic using Google penguin. Backlink spam used to work like a for SEO’s earlier and hence they still followed it in the perception that it may do the job. If you want to forget your website then simply you are welcome to use black hat tactics for building links. Though, Google penalties can be recovered however only in case when you know how you can recover and what to recover from. The biggest concern is your SEO agency who will delete all the mail messages in the search console for any penalty. You will struggle to determine the reason behind your ranking drops or traffic drop because of this. Coming out of penalty will not be simple even if you consider changing your digital marketing company. Since you don’t have a full report from your SEO agency about the backlinks and work performed.
Best 3 things to expect from a reliable SEO Firm
1)Content is the Key.
Concentrate on Strategy and not techniques. Search engine optimisation is a never ending marathon race.
If you need quick business qualified prospects then you should set up a Google PPC campaign. Pay Per Click will help you generate leads in no-time by placing your advertisement on page one of Google. PPC provides a big display network that can also be used for branding activities. SEO carried out the appropriate way is also known as white hat SEO. It is a real approach to do search engine optimisation. On-page factors of the site like content, meta title, meta description, H tag and website performance play an important role in white hat SEO. In the event your search engine optimisation company is not focusing on these factors then there is a problem with the SEO strategy.
2)Cleaver Link Strategy
Link building is the vital important aspect in search engine optimisation for really hard keywords. We need to forget about back links building practices of early 2020 and focus even more for the PR and marketing factor to generate back links for the web-site. There is no harm in asking what backlink building ways and methods are used by your search engine optimization provider. Reports for kind of links, its DA, page authority and site visitors should be reviewed regularly. SEO marketing efforts should not be judged based on the volume of links built but the top quality of backlinks created by your SEO expert. Finding a excellent link is actually just like exploration precious metal. It is tricky to locate websites who are ok to give a link-back.
3) Reporting for Work Done
Specialised SEO agency will always be clear in sharing the reports for on-page and off-page. on-site-on-page work improvements reports are essential to be reported by the SEO firm so that you can review them should be documented in a report by your SEO firm|It would be very good to have records in Google docs about on-site adjustments. I prefer Google docs thanks to the real-time tracking convenience. Records are critical to track the overall performance of any SEO plan. Back links records should be managed in a Google Sheets. Link reports are always handy. Be it at the time you change your SEO freelancer or believe a back-link to be toxic..
My Suggestion
Most of the known SEO Company are very transparent in reporting. I really feel sorry about companies who make a decision to work with SEO expert based upon just the costing. You should give some thought to an SEO Company as your marketing and advertising partner and hence you need to make a very rational final decision.
