Intro to inbound marketing:

It’s always great to see how firms like yours are crushing their inbound marketing game, whether you’ve been developing inbound marketing content for a while or are just starting started.

Regardless of why you’re looking for inbound marketing ideas — and irrespective of what your company does, the industry it serves, or whether it’s B2B or B2C — you’ll find plenty of them here.

A few strategies of local inbound marketing:

In this post, we’ll look at a variety of examples generated by businesses that are successfully using local inbound marketing to increase sales so you can get ideas for your strategy. We’re talking about content, site design, and solutions that have helped our clients grow dramatically by drawing traffic, capturing leads, and driving sales.

Many of these companies are producing millions of dollars in revenue from inbound marketing and expanding faster than they ever imagined — and what they’re doing is too beneficial not to share.

These are also material instances that most businesses don’t produce (or aren’t willing to pay).

Instances of inbound marketing:

Here are 17 cases of effective inbound marketing.

Free e-book:

 

When it comes to blogging, there are some themes you should write about first that will generate considerably more traffic, leads, and revenue, but most businesses are unwilling to do so. These themes are closely related to the questions customers ask in search engines and sales interactions, but they can be difficult for firms to address – even though doing so is critical.

Cost and pricing:

 

What is the price of your solution? (Including variable factors, considerations, what defines value, etc.).

• Buyers’ concerns about (or troubles with) your solution are referred to as problems.
• Comparisons and contrasts: How your product or solution stacks up against the competition.
• Honest and unbiased ideas and observations about your product or service are what reviews are all about.
• Best in class refers to the most effective option available.
• These are the items that pique the interest of potential customers.

These blog posts and learning center articles are at the heart of your SEO strategy. They can be shared on social media to assist your business in developing thought leadership in its industry.

 

What Does an Overhead Crane System Cost?

 

This post from IMPACT client Mazzella Companies exemplifies how to address a sensitive topic for businesses: cost.

Even though most firms avoid discussing cost and price publicly, it’s stories like these that have sparked discussion.

Why this example is compelling:

 

Even though several factors determine the products’ price, the author takes the time to clarify what those factors are. When quoting a price, electrical requirements, runway length, and installation requirements must all be considered. When prospects request a quote, they now have a clear understanding of the costs involved.

Local inbound marketing policy of various firms:

Near the end, the author provides ballpark values and ranges. While they cannot give firm pricing, they take the time to clarify the charges without leaving the reader in the dark. The article promises cost information and delivers on that promise.

“At Mazzella, we have over 50 years of expertise bidding, planning, and implementing overhead crane projects for customers in many types of sectors,” for example, demonstrates to prospects that the organization understands what it’s talking about. They establish authority and gain your trust right away.

 Constraints:

 

On sales calls, there are some questions that you wish people wouldn’t ask. These are usually troubles or issues that your prospects may face if they purchase your product. We all like to believe that our companies provide the most excellent solutions, but our products are likely to have defects.

The key to establishing confidence is no denying that these challenges exist but rather confronting them head-on.

An example of inbound marketing:

River Pools’ Jason Hughes discusses some of the most challenging questions they get concerning possible flaws in their products in this article. (Do you find it difficult to coordinate colors while repairing a fiberglass pool? Is it true that fiberglass pools break with time? Is my fiberglass pool going to bulge?)

How to solve the problems of customers?

Jason not only explains the problems that customers may have with his company’s products, but he also educates them on how to solve them.

We reveal the elephant in the room before it becomes a concern when we are willing to discuss our purchasers’ concerns, and our consumers enjoy the honesty.

It all boils down to a matter of trust.

 Comparisons and contrasts: What Is the Best Attic Insulation?

 

How many times have your prospects questioned, “Which would you choose if you were me?”

That’s a question we get a lot.

Despite our prospects’ need to know how our goods and services compare to those of our competitors, we refuse to discuss them because we believe that if we do, our prospects will be unaware that other options exist.

This article about the differences between spray foam, fiberglass, and cellulose insulation, Restroom of Michigan nails it.

Why this example is practical:

 

The essay goes over all the benefits and drawbacks of each in as much detail as possible, so readers feel in control of their purchasing decisions.

We get this instead of a hard pitch at the end of the article: We’ve given you all the knowledge you need to make your decision, and the best choice is whatever is good for you — even if it isn’t our product.

Customers want to know how your products and services stack up against the competition; therefore, we need to discuss them. Even if it means they choose a different brand or company.

Showing both sides of the coin improves your credibility while demonstrating competence.

 Best in class and reviews:

 

We like to look for reviews and the best in class as shoppers and consumers. This is because we can make better selections about what we buy if we compare our options and see what others have to say.

If you’re a real estate firm in Austin, Texas, writing an article titled “Best Commercial Real Estate Companies in Austin, Texas” might not seem like a good idea. However, Aquila Commercial did not avoid it, and neither should you.

These types of articles not only increase your prospects’ trust in you, but they also help you rank for searches related to your competition!

How to beat competitors?

Without including itself on the list, the real estate firm drew up a list of its competitors and outlined who they are and what they do. (If you make a “best of” list, potential prospects will know you made it, and putting your own company on it will make you appear biased and lose trust.

They add that, while they are confident in their ability to assist the prospects, they are also aware that alternative possibilities are available. This gives the impression that your priorities are your clients’ demands before your own, and who wouldn’t trust a company that does?

Make an appointment to speak with an advisor at IMPACT as well. We’ve trained hundreds of companies just like yours on how to write these pieces, and we’re happy to answer any questions you might have.

Video examples of inbound marketing:

Businesses that use video in their marketing companies need to know which films are the most productive so that their investment helps them grow rather than draining their resources.

At IMPACT, we teach our clients how to make seven different videos that will help them build trust with their prospects and increase their sales. Your sales team may use each of these inbound marketing videos to better their process.

We refer to them as

The Selling 7:

 

• The video with an 80% conversion rate
• Email signature videos with bios
• Videos that fit the product and service
•  for landing pages
•  about pricing and costs
•  depicting the customer journey
•  of “claims we make.”

Each of these video kinds is shown in the samples below so you can make your own.

 The 80% video: Purchasing a Metal Roof?

 

If you ask your sales team how often they get asked the same questions. They’ll probably tell you that it’s approximately 80% of the time.

Instead of having your sales force answer the same questions throughout each sales call, you can produce these 80% videos in advance.

IMPACT client Sheffield Metals sent us an example of one of these movies, in which they go through nine points you should know before buying a metal roof.

Cost and Quality:

 

It answers basic buyer questions, including cost, quality, and comparisons.

It is a single video that contains a variety of product and service information.

They indicate what the video covers in the video description so that prospective can jump to the relevant material.

They give a link to a buying guide so that the prospect knows what to do next if they are interested.

Consider how beneficial it would be for your sales team to deliver a video like this as before a sales call.

Create more effective, results-oriented content for your company:

All the examples in this post are based on a tried-and-true inbound marketing strategy called. They Ask, You Answer, which we teach our clients.

Our main objective at IMPACT is to assist organizations like yours in achieving success in all elements of their inbound marketing journey. Including making their inbound marketing content the most effective sales tool possible.

Hundreds of our IMPACT clients have used the They Ask. You Answer the approach to develop sales-driving content, and you can too.

Check out these valuable tools to take the first step toward implementing They Ask, You Answer in your organization and seeing incredible sales results: