Digital marketing tools are all the rage these days. The relationship between online marketers and digital marketing tools is comparable to the relationship between the human body’s two hands. You cannot clap with just one hand, it takes two hands to tango.
I am a big proponent of using the most recent (and popular) digital marketing tools since they make the lives of millions of digital marketers easier.
These technologies assist marketers in executing their marketing efforts precisely as intended and gaining a competitive advantage.
The problem is that as a digital marketer, you and your team are only as good as the technologies you employ. No, I’m not exaggerating. It’s not as if you can pick any online marketing tool at random and hope it works for you.
You should only use the tools that are most suitable to your and your team’s digital marketing requirements. So, any idea what the right tools look like?
There are a plethora of digital marketing tools available today, and if you haven’t had the chance to use them then decision-making can be quite a difficult task. After all, there are so many alternatives available today.
To make your job easier, you should first make a list of all the features that you and your team need out of an online marketing tool. As you go through some of the best tools mentioned in this post, you should check whether the tool offers all (or most) of the features that you and your team want to successfully execute marketing strategies.
Let’s get started then.
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Marketing Project Management- ProofHub
ProofHub is an award-winning team collaboration and project management solution that gives project managers more control over their projects and teams while also equipping them with the tools they need to automate time-consuming manual tasks.
ProofHub is a simple, user-friendly solution with a little learning curve that keeps your entire digital marketing team on the same page with intelligent features like Group chat, Gantt charts, Kanban boards, online conversations, task management, and more.
You won’t have to worry about incurring an additional per-user price while onboarding new members with fixed pricing plans. ProofHub makes it simple for teams to convert their every project management plan into success.
Main Features Include:
- Task management
- Timesheets
- Table view
- File management
- Calendar view
- Kanban boards
- Online proofing
- Gantt charts
- Group and 1:1 chat
- Fixed pricing plans
Pricing: The Ultimate Control plan is priced at $89 per month, billed annually
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Data Tracking- Google Analytics
For website analytics and data tracking, Google Analytics is often regarded as the gold standard. It can be claimed that having a thorough understanding of how to use Google Analytics is essential if you want to make a successful career in the digital marketing field.
This frequently used tool can show you how many people are visiting your website, where they’re coming from, and which pages they’re spending the most time on. Google Analytics provides valuable information that digital marketing teams may use to assess the success of their website and develop a data-driven, results-oriented digital marketing strategy.
Main Features Include:
- Conversion tracking
- Traffic reporting
- Keyword referrals
- Third party referrals
- Custom dashboards
Pricing: The Standard version is Free. Google Analytics 360 is priced at $150,000 a year.
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Email Marketing- MailChimp
MailChimp is a campaign automation solution for email marketing and social advertising. You easily can track the traffic generated by your campaigns, and MailChimp integrates with a variety of different SaaS firms. So, you can always customize it as per your marketing needs.
It is quite popular among marketing professionals because it assists them in creating effective marketing campaigns. This marketing software helps you in sending professional emails to your customers while also increasing sales.
Core Features:
- Pre-designed email templates
- Real-time campaign tracking
- Behavioral Targeting
- Multiple email campaign management
- Reports
- Content studio
- Demographic predictions
- Integrated analytics tools
- Automations
Pricing: MailChimp’s Pro package is $199 per month (billed annually).
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Social Media Marketing- Buffer
Buffer is a robust, all-in-one social media management software that enables digital marketers to fully use the potential of popular, engaging social media platforms to communicate with current and future customers. Marketers may use Buffer to uncover the most recent trends and actionable insights from social data in order to develop brand and business strategy.
Buffer empowers digital marketers to spend less time on manual activities and more time connecting with target audiences through real and personalised experiences. It is trusted by a variety of world-class companies and organisations of all sizes across the globe.
Main Features Include:
- Social media analytics
- Post scheduling and reminders
- Customer engagement
- Audience demographics
- Multi-profile publishing
- Reporting
Pricing: The Essential Plan is priced at $5 per month for every social channel
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Campaign Design- Canva Business
Canva is a well-known drag-and-drop design platform that is excellent for large digital marketing teams. Users may collaborate on brand ideas using the platform’s productivity and design tools, as well as smart controls.
Canva Business provides you access to a large library of stock pictures, which they may use to create images, logos, presentations, or infographics based on their needs. Furthermore, Canva eliminates the need to hire a professional designer because you can build the exact graphic you want with the help of a large picture library.
Main Features Include:
- Stock images and illustrations
- Social media graphics
- Library of fonts
- Drag and drop editor
- Custom templates
- Photo editing
- Customizable branding
Pricing: A Free Basic plan. The Pro plan is priced at $12.99 per month, billed annually.
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Lead Generation- LeadPages
For digital marketing teams, LeadPages is a strong lead creation tool. You may use this to make customised landing pages for specific audiences. The software then links to your other applications, allowing the leads to be directed into your CRM.It assists businesses in reaching out to their target audiences, collecting leads, and closing sales.
LeadPages helps digital marketers save a lot of time by providing them with high-converting templates, eliminating the need to start from scratch. You may personalise it by changing the colours, adding your logo, and selecting the design.
Main Features Include:
- Free hosting
- Tracking and analytics
- Automatic SSL encryption
- Integrations
- Data collections
- Pre-built web pages and templates
- Code free customizations
Pricing: The Pro plan is priced at $59 per month for three websites
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SEO Optimization- Semrush
Semrush is a keyword research tool that can tell you how many people are searching for certain terms. Furthermore, it provides you with information on connected keywords, advertising, product listings, and much more.
Semrush assists website owners in attracting search engine traffic by making content easy to read for their target audience. As this will help increase Google search engine rankings, the platform ensures that search engines can find and comprehend your website pages.
Main Features Include:
- Keyword research
- On-page SEO
- Rank tracking
- Link building
- Content optimization
- Market analysis
- Content creation and distribution
Pricing: The Pro plan is priced at $119.5 per month
Wrapping up!
Now that you’re well aware of the seven most awesome tools used by all the smart marketers out there, I’m sure you’re ready to give some of them a shot. That’s excellent.
Here’s hoping that your search for the right digital marketing tool ends soon and you can get started with your awesome marketing practices as soon as possible.
All the best!
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