TAXI BUSINESS STRATEGIES TO ATTRACT DRIVERS

Taxi Business strategies are very lucrative and with the correct strategies one can increase their taxi network and ROI in a short span of time. These days most taxi service businesses face drive shortages every now and then. They fail to retain and attract more drivers, resulting in bad service. As a happy driver means a happy client.
The key to success in the taxi business is attracting and retaining professional drivers who can provide world class service to the passengers.
STRATEGIES TO ATTRACT DRIVERS
In this article, I will share 6 incredible strategies to attract more drivers.
- Bonuses
Who wants to work without an incentive? Gone are the days when a handsome salary package was the true game changer. According to several human psychology studies, it shows that incentives keep employees highly motivated.
Inculcating surge bonuses and sign up bonuses are a great and quick way to attract more experienced and professional drivers. Drivers who love to work hard in peak hours, rightly deserve a higher rate.
Offering referral bonuses can help retain your existing drivers. This way your taxi drivers drivers will stay motivated, earn extra money and remain loyal to you company.
- Car Rental Programmes
There are drivers who are unable to pursue this profession due to lack of vehicle. Your business can attract more drivers by offering them a car rental programme.
This way you can keep the supply of your drivers flowing by allowing potential cab drivers to sign up.
- Take advantage of gaps
If you wish to grow your taxi business than you must be willing to compete with tech giants like uber and lyft. Learn their drawbacks and areas of improvement, basically strengths and weaknesses.
Hire a team of business experts who can study those weaknesses for improvement.
- Transparent Communication
Every successful taxi business has an established communication system so the drivers have faith and trust in the company.
Always look out for your drivers as everyone enjoys and deserves job security. If there is an issue, communicate clearly before putting penalties. Recognizing and meeting their demands will help your taxi company immensely.
- Points of Interests for the Taxi Driver
Taxi drivers in every city have some favorite hot spots and dedicated parking areas which they use to catch more passengers.
You can facilitate your drivers by making these hot spots available for them. This way, your drivers will stay motivated and your driver network will surely grow.
How can you fill those locations? Well you can do so by enabling the registration for drivers or obtaining approval from the owners.
- Goodbye Primitive Marketing
Do not use primitive marketing strategies. Drivers all over the world have common traits which can be used to your company’s advantage. In 2022, boring social media policies like Facebook or Instagram ads will not surprise anyone..
Drivers usually don’t have the time to surf on the internet as they are on route. This is where creative thinking takes up a battle.
The answer is radio marketing. Think about it for a moment, what device do taxi drivers use more often than a smartphone? The radio!
Find out the most popular local radio stations and invest in running your ads there. Please be creative with your ads, don’t just sell your app or talk high of your taxi company. Maybe get the CEO to share his story or drivers can speak about the company. Get creative and your driver network will increase.
You can always invest in fleet branding and put up attractive driver jobs. This will attract many potential taxi drivers to your business.
7 Driver Friendly Mobile Apps
Taxi apps are usually customer centric but for attracting and retaining younger drivers, it is essential for your taxi service to launch a driver app which can help your drivers out with fares, routes and lodging complaints. Your driver app should be make viewing online bookings easier by being super user friendly.
INCREASE JOB SATISFACTION BY FOLLOWING OUR TIPS
Creative strategies to attract more drivers can take your taxi business to another level. Always remember that happy drivers are directly related to happy customers so make sure to hear them out and resolve their issues at the earliest. Implementing our time tested strategies to attract professional drivers will give the results your business has been looking for.
247 CARS IS THE RIGHT CHOICE
247 cars is a self-made individual’s dream come true. It started as a small start-up in 2012 and has blossomed into a powerhouse in the West Midlands, UK.
The company’s popularity has increased due to its exemplary customer service. With close to zero complaints from clients under its roof, 247 cars has set the bar high for other taxi companies. The e-hailing taxi firm offers an easy to use app which can help customers get a cab at their doorstep within minutes of tapping the screen.
247 cars is a self-made individual’s dream come true. It started as a small start-up in 2012 and has blossomed into a powerhouse in the West Midlands, UK.
The CEO of 247 cars is ahead of his time and has an extremely progressive outlook on business and, wishes to bring further technological advancement to the taxi industry. Moreover, he has already managed to turn his taxi company into a thriving corporate organization with over eleven departments which are further divided into sub departments.
247 cars is immensely popular in the West Midlands and is proud to have the largest WAV taxi fleet of any PH operator there. It has a fleet of over 600 well-maintained cars. They operate in five towns and cities; Walsall, Wolverhampton, West Bromwich, Sandwell, Birmingham, Coventry and will be launching in Dudley soon.
The company’s popularity has increased due to its exemplary customer service. With close to zero complaints from clients under its roof, 247 cars has set the bar high for other taxi companies. The e-hailing taxi firm offers an easy to use app which can help customers get a cab at their doorstep within minutes of tapping the screen.
247cars Birmingham
247 cars offer timely and reliable airport taxi services in the UK. In case you’re looking for a taxi to/from Birmingham airport, you can choose us!
Please note that our Birmingham taxi service has a wide range of vehicle choices with extremely professional drivers for your comfort. 247 taxi services offer anything and everything from luxurious, standard to an MPV.
Taxi fare calculator
Yes, you heard it right. Our user friendly app has a taxi fare calculator feature that helps customers know their estimated fare beforehand. Also, we are a premier taxi service, offering luxury at an unbeatable cost.
We can proudly say that our fares are cheaper than all other taxi companies in the UK. You can choose to travel from any airport and still be pleasantly surprised by our fare.

You matter to us- covid update
We are closely monitoring the current situation and our team is working around the clock to ensure the safety of those who rely on our platform. Your safety and well-being is paramount to us and that is why we are actively expanding our response to Covid-19 by introducing a support system to our users and employees.
No mask, no ride
We have placed this rule on our drivers and passengers to help protect the health and safety of everyone. If you are riding with 247 cars and your driver arrives without a mask, you can simply cancel your ride and lodge a complaint. Similarly, if a rider is not wearing a mask then the driver also has the right to cancel the ride.
Note: Children under the age of 7 and individuals who rely on lip-reading to communicate are exempted from this rule.
Search for a “taxi near me”?
We have got you covered! Our online cab booking system allows you to pre-book and get a quote simultaneously. You will not be disappointed by our meet and greet services as we are always there for our clients. The good news is that our phone number is operational 24 hours a day for bookings, queries, and complaints.
1) SAY NO TO flashy jewellery
You don’t want to attract unnecessary attention when travelling and wearing expensive, flashy jewellery is one sure way to make yourself an obvious target for robbery. Avoid wearing any kind of flashy jewellery if you are planning to go out to a new place.
2) Drink responsibly
This is the most important safety tip for travellers. It is common knowledge that tourists enjoy exploring the nightlife while travelling but be aware of your surroundings and drink in moderation to keep safe. Ladies, please don’t forget the golden rule of safe drinking in public. ALWAYS keep an eye on your drink at all times!
3) BE SMART WITH YOUR CASH
Any reasonable person will advise you against carrying huge amounts of cash. Instead, opt to open an account with an international bank or maybe use a credit card so you have an access to local ATMS. If you must carry large amounts of cash in one go, leave most of it in a locked-up place in your hotel room and share your travel plans with a family member. When using ATMs, try to use only those that are attached to banks as these are less likely to have been tampered with by scammers.
4) Beware of scams
Scammers are everywhere, waiting to pounce on you and your family members. Some are really big con artists these days while others can be dealt with pretty easily. It is always a good idea to research the place you’re visiting to see what the local scammers are doing. This way you will be less likely to fall prey to these scammers.
5) Save phone numbers of emergency services
Always save the numbers of your nearest embassy. Keeping emergency numbers saved in your phone is also a good option in your phone before setting out. This way you’ll have a quick access to them if there is an emergency. When travelling always share your location with your friends and family.
6) Choose the correct bag
When travelling a foreign country, cross body bags are the safest options out there as they prevent people from grabbing your bag as they run or drive by. Invest in a good bag that suits you before starting your journey.
7) Bring travel locks and use them
Not all hotels have lockers in the rooms so it is always best to come prepared with your own lock if you plan to stay in a hotel. Investing in a travel lock that can secure your bag to your seat or chair while dining or in transit will help keep your valuables safe from theft. So, make the smart choice and get one before going out.