With the rise of social media platforms, no aspect of marketing has left untouched. Now even shopping has transformed into an online version i.e., “Social eCommerce.” This current trend has influenced the marketing decisions of innumerable businesses.
Offering endless opportunities to businesses to grow, social commerce is here to stay for a longer time.
As more people are making their presence on social media networks, the more eCommerce businesses have started realizing the importance of selling goods & services online.
To keep up with the competition, you need to have a powerful social ecommerce marketing strategy.
In this blog, you will know about Social eCommerce and why you need to include it in your social media marketing strategy?
What Exactly is Social eCommerce?
Over the years, the way people shop online has been changed drastically. And before it’s too late, you also need to figure out how you can take advantage of this change.
Defined as “Buying & selling of goods and services on various social media platforms like Facebook, Instagram, Twitter, etc. is known as Social eCommerce or social commerce.
This modern form of shopping is the integration of social media platforms with eCommerce. Here the point of inspiration and the point of sales are brought together on the same platform.
For quite a few years, Social Commerce has been in trend, and it has helped people ditch traditional ways of shopping. And now, everybody who is on social media can happily shop with their friends and family.
According to a study, millennials are considered the actual force behind the growth and popularity of social commerce. Why? Because around 67% of millennials prefer shopping online as compared to in-store.
To satisfy you more, we have curated a list of major social ecommerce benefits for brands & businesses.
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Incredible Perks of Social eCommerce for Businesses
1. Boost Authentic Engagement
Social eCommerce opens the door for two-way communication for both eCommerce businesses & users. Businesses not just sell but also can relate with their customers to encourage them for higher engagement.
Customers feel appreciated as they can interact with social ecommerce feeds by liking, commenting, tagging, or sharing with other users.
And at the same time, it helps brands connect with the customers on a more personal level by responding to their actions on the feeds.
For instance, a very popular online furniture brand with the name ‘Wayfair’ leverage user-generated content to increase audience engagement on Instagram.
2. Get More Happy Customers
The best part about social commerce is that customers can go through the reviews, comments, and feedbacks of other customers before buying something.
Happy customers become the brand advocates that spread word-of-mouth for your products & services. This way, you get regular customers for your business.
3. Build Brand Trust & Loyalty with UGC
People trust people!
It is as simple as that, and by displaying user-generated content in the form of positive reviews & comments, eCommerce businesses can gain customers’ trust and loyalty.
So, the better your eCommerce will be, the more repeat purchases your customers will make.
Also, the more you will be able to engage customers, the more likely you will gain their loyalty towards your brand.
4. Offer Seamless Shopping Experience
As social media platforms are accessible on mobile devices, customers feel more comfortable with shopping online. Now they can easily tap on any tagged product and click on the “Buy Now” button to purchase.
In simple words, social ecommerce helps brands to offer a seamless social shopping experience to the customers with a frictionless checkout option.
5. More Conversions
Higher audience engagement on social media platforms is the first step in the process of making conversions.
The more audience engagement will be, the higher conversions your business will achieve.
6. Reach a Global Audience
Social media has no geographical boundaries, nor does social ecommerce. Therefore, to promote & sell products and services, eCommerce brands have the power to target an international audience easily.
If put, social ecommerce helps eCommerce brands to go global as compared to traditional eCommerce.
7. Achieve Higher Search Engine Ranking
Social ecommerce helps you get higher traffic on your website, which eventually influences search engine results (SERPs).
User-generated content platforms like Taggbox Commerce offer eCommerce brands the solution to turn their social content into Shoppable content feeds in real-time.
These feeds can be either embedded on a website or used in emails & in-store to allow users to shop the complete look shown in UGC posts.
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Examples of Social eCommerce
CLUSE- Turning Fans into Customers
The feeds of one of the popular jewelry & watch brands, ‘Cluse’ has it’s Instagram loaded with user-generated content. Offering products with a hint of personalization, the brand is a perfect example of smart social commerce.
ASOS- Gallery Decked up with Shoppable Posts
The British online fashion clothing and cosmetic brand, ‘Asos’ created a gallery of shoppable UGC posts and uploaded it.
The gallery was an amalgamation of images shared by the customers on social media wearing the brand’s products and tagged with their brand hashtag.
The brand showed how easy it is to convert user-generated content into shoppable for the customers.
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CONCLUSION
Leverage social ecommerce if you haven’t yet and enjoy benefits like bring traffic, boost audience engagement, increases sales & revenue, and many more.
You’ll see how tremendously the overall performance & growth of your eCommerce business gets improved as soon as you include the trend of social commerce in your marketing strategy.
