Google map virtual tour, also known as Google Street View is one of the best features of the extensive Google Maps program. The virtual tour helps businesses and enterprises around the world to show off their shop fronts, inside of the store, warehouses, sports arenas, etc.
The two primary reasons for getting a Google map virtual tour for your business include:
- You want your business to be found more easily on the web
- You want to show off your incredible business premises
Getting good Google search rankings is vital to every business. When a virtual tour is added to your Google Maps listing, it can help you beat the competitors and drive them underneath you in the search rankings. Also, it is seen that adding a virtual tour can help to improve customer engagement and make them more likely to visit your store in person.
In this article, we will talk about the top reasons why your business needs a Google map virtual tour. Let’s begin.
1. It builds trust with the customers
According to many studies, humanizing a brand is very important to create trust among the customers. And the best way to do it is by adding an element of reality to the brand. You can do this by adding pictures of yourself and your employees to the company’s website.
Another effective way of doing it is by leveraging the power of the Google map virtual tour. These tours enable the customers to see inside the doors of your business, which in turn, increases their comfort level.
What a virtual tour does is show your customers that your business has nothing to hide. This helps to establish a better connection with the customers.
2. It helps with the research process
A majority of the consumers conduct extensive online research before purchasing anything.
Businesses can leverage this attribute and facilitate customer research by showing them the inside and out of their store. A Google map virtual tour allows prospective customers to take a virtual tour of the store before visiting.
Using this tool, customers can gather important information about the store and evaluate things like the store’s business atmosphere, personality, and friendliness. This can help customers in making a much more informed decision.
Additionally, these tours also demonstrate the quality of the business. It shows how the business wants to offer the best customer experience.
3. Better access to the target audience
If you run a sports bar and your target audience is football fans, how will you attract the customers?
Let’s say you have adorned your restaurant’s walls with football trophies and banners throughout. Wouldn’t you want to show off your décor?
Fortunately, Google map virtual tour gives you the right platform to do that. You can allow your fans to peep inside your bar and take a look at the place. They can feel the ambiance of the bar that will persuade them to visit in person.
Additionally, these tours also help to attract the local audience, giving your business an edge over your competitors.
4. It helps the customers to make informed decisions
Many times when customers have to visit a place, they have a plethora of questions in mind. Will the space offer enough parking? Is the locality safe? Is there any special dress code?
In order to find appropriate answers to these questions, the customers might have to dig through review sites.
But with Google map virtual tour, customers can easily look around the place and get answers to all their queries. This facilitates better customer decisions.
5. Passive marketing
Google map virtual tour is a great marketing tool. Instead of asking for recommendations, let your customers do that for you via word of mouth.
Now let’s see how this works. Imagine one of your customers has gone out to dine with his friends. One person likes his T-shirt and complements him on that. Your customer tells them about the details of the clothing store. He tells them about how friendly the staff was, how reasonable the prices were, and so on.
Then he shows them what the store looks like using Google map virtual tour. This will help his friends put an image on their friend’s shopping experience. This way, they are more likely to put their faith in a brand, knowing that it’s coming from a friend and not you.