As we all are aware of the fact that without a logo no company or brand can survive in this competitive world. Do you ever have seen a company or business without a logo? I already know your answer! Because I also haven’t. Besides everybody knows why they need a logo because it represents your brand value and what you do. You can also say that it’s a visual representation of your brand. People are going to recognize your brand or can be able to recall your services with the help of your logo. However, if you don’t want to spend much, you can create a custom logo design on your own.
Don’t worry! Here are some tips for you to create a logo that compliments your brand. You can learn how to design by reading the article.
Some important tips to design your logo
If you are asking yourself about how you can design a logo then here are some important steps that you need to follow.
- You should acknowledge why you need a logo.
- Describe your brand specification.
- Brainstorm your mind and find inspiration.
- Always look out for competition.
- Select the design style that suits your brand.
- A logo that compliments your brand.
- Focus on color selection.
- Select suitable typography.
You should acknowledge why you need a logo
When you decide to do your own business, the first and primary goal is to attract customers. And for that, you need a logo that can do what you desire. If You want to make people fall in love with your logo. This is the only thing that can make people take interest in your brand and would make them take interest in learning more about you or your brand.
Whatever you do just keep in mind that your logo is one of the most important elements in promoting your business. Because it is the first impression on your customers and will let them know what your business is all about and if it is right for them. Moreover, keep in mind that your logo is the most essential part of your brand so try to make it right. And you are also aware of the fact that it’s going to be on everything such as your every branding material, your website, etc. So, make it count!
Describe your brand specification
Why do you need a logo? Obviously to tell people about your brand personality. And if you want to do that, you need to understand your brand’s main aim. Once you know all about your brand such as what your goal is and what you want people to perceive after noticing your logo. Making design choices would become much easier for you.
Or you can ask some questions to yourself to reach the foundation of your brand specification. Such as why did I start this business? What is the one thing that can make my business different from others? What I can do better than anyone else? What are the words that can describe my business rightly? In this way, you can create a custom logo design as per your liking.
Brainstorm your mind and find inspiration
This can be the hardest part in designing a logo which is to find inspiration. If you want a unique logo, you need to brainstorm your mind. If you believe in your imagination, you should start with gathering different verbal ideas. You just need a proper brainstorming session to pin down everything that comes to your mind. Even the ideas that you think are bad and of no use, pin them down. Because even the worst ideas can do wonders!
Or you should be thinking like your audience such as listing down the words that you think best describe your brand. Think about your intended audience what can be important for them or how you want them to perceive your brand. However, the brainstorming of different more people is better than the one person doing it. The more opinions more the chances of getting better results.
And the most important thing is that when you decide to brainstorm your logo, you shouldn’t be afraid of thinking out of the box. Because a little different is always good! When your logo is different from others it creates a chance for you to stand out from your competition.
Always look out for competition
Want to know the secret about the best place to borrow ideas? The competition of yours! You can check out what is already out there and what the audience likes? Or what are things you should avoid? Think about the things that make them different from you and how can you highlight these things in your logo. Focus on making sure that you have to set yourself apart from the competition.
If all of the other competitors in your industry are selecting the different tones of the same color, perhaps you should pick something different. If everybody is going traditional, the fun and cool logo might attract the kind of attention you want. Creating the right custom logo design is important for your brand.
Select the design style that suits your brand
Now if you are already on that stage where you have a clear idea about your brand and feel like you have some ideas, it’s the right time to interpret that into your design. You can play with different elements here such as color, shapes, typography, and graphics. However, you just need to take things step by step instead of getting overwhelmed by the whole design at one time.
The first thing you have to do is to think of the right aesthetic for your brand. There are a variety of design styles and you can select what’s best for you. Like if you want a classic one, it can help you reach a broader audience. And if you are thinking about the fun and whimsical logo, this kind of logo is probably for young people. I mean if your target is young people, you can definitely go for it.
A logo that compliments your brand
There are 7 types of designs in logos and you should choose sensibly what kind of logo can go with your brand. You can select just one or can merge them to create a unique one. Here are some examples. Word mark: this logo is all about typography. It is like you can use your company name as a logo. If you think you have a great name for your company, you can put that in the forefront. Mascots: you can say that they are the kind of fun logos and a bit cartoonish or colorful. You can use them if you want your logo to seem playful or whimsical.
Focus on color selection
Everybody knows that colors have different meanings and emotions attached to them. In every culture, there are different meanings and emotions. So, it can be a little tricky to decide on the color that goes best with your logo design and your company. For example, you can use grey if you want your logo to be classic and a serious one. Similarly, a black color would represent a serious or luxurious look.
Select suitable typography
You want everything to be perfect and suitable for your brand personality. So, it’s important to select the right typography as well. There are four different types of typography you can work with. If we talk about display fonts, they are decorative fonts and want stylish that can easily catch the eye. However, when we look at serif fonts, they can give your logo a classic look and are versatile. You can use them with any kind of design.
These are some of the important steps to make your custom logo design great and catch customers’ attention.