Selling online is undoubtedly the modern market trend. The same reason attracts more and more offline businesses to online ones. And why not? Who should miss the golden era of eCommerce? Not only the merchants are selling from their brand shops but also taking advantage of marketplaces. For example, major marketplaces like eBay, Etsy, AliExpress, Amazon, and various others are some of the big names. Furthermore, these marketplaces have their pros and cons for both sellers and customers. However, the fan base of major online Stores like Etsy Marketplace is huge, yet, the sellers should always consider putting some points on top of the list before taking their business online on Etsy.
In this article, we are not only going to discuss the why and why not but also, we will put light on various ways of selling on Etsy Marketplace.
Reason to Choose Etsy Marketplace and Not Choose:
Based on Etsy Listing Fee:
Etsy is one of the favorite marketplaces for sellers when it comes to product listing fees. For newcomers, Etsy charges 0.2 USD for each product listing. For the same reason, if you are a small business owner, it won’t make that much of a burden on you to start selling.
However, after every four months, the Etsy Merchants are obliged to renew their product listings.
The biggest disadvantage you face is also caused by ongoing listing fees. Etsy is a marketplace where Creators sell their handcrafted goods. When it comes to paying the charge every four months on individual listings, shoppers and other category sellers find it difficult to keep up with these expenses.
The same reason makes Etsy a hard-to-choose platform for online vendors.
From Brand Building Aspect:
You may become an Etsy vendor while also building your brand. When it comes to making your goods and posting listings on Etsy, you can be creative.
The more information you provide about your store, its goal, its distinctiveness in the manufacturing process, and its talent, the more traffic and conversions you will receive. Etsy allows you to establish a highly personalized storefront. It is really simple to open an Etsy shop.
Etsy has everything handcrafted, vintage, custom, and one-of-a-kind. Search what you can sell on Etsy to establish yourself as a brand.
You will like setting up your store, although it may be a difficult undertaking. It gets more difficult to manage your store. If you sell on other markets such as eBay, Amazon, and Walmart.
The listing descriptions on Etsy are typically more detailed; it requires you to fill out every facet of the merchandise. If you are a full-fledged merchant who manages multiple stores, creating a brand and storefront on Etsy will take up a significant amount of your time.
Likewise, Etsy has a lot of big names which automatically get into the preference lists of the customers. The same reason is causing a unique mindset of customers for choosing from a pre-built brand name.
Thus, undoubtedly, Etsy is a hard nut to crack for newcomers.
Etsy Search Engine Optimization:
Etsy has a strong SEO system in place that manages the listings accordingly. Furthermore, it compares your listings to the listings in your product category based on a certain factor. When the buyer searches for a query, it selects the best one to appear on the first page. You can win first place if you master the art of Etsy SEO and optimize all of your Etsy listings with the proper keywords and relevancy.
Your listings may suffer more if they are not properly optimized. The majority of merchants who have left Etsy have stated that they were dissatisfied with the regular adjustments in Etsy’s SEO algorithm. If not, consider keyword optimizing your listing components such as the title, description, and Shop About section. You will most likely suffer as a result, and your listings will not appear in search results. Thus, it is always a critical task to handle Etsy SEO management for sellers.
Although you will find various pros and cons spread in the market about selling on Etsy. Yet, online sellers still put the marketplace on top of their selling channel list. Moreover, if you have done the homework properly then surely Etsy is going to offer you various benefits. On the other hand, the other way of taking benefits from selling on eBay is through Knowband Etsy Marketplace API Integration.
How to Play Win Win Etsy Selling Game?
The answer to the question is simple. If you are looking for a big game, selling only on Etsy will not be enough. The same thing applies to the brand shops. If you are having your online shop and selling only from there, it might not be a good idea. The modern online business industry is driven by a multi-channel selling strategy.
Adding more to the same, now online shop owners can sell their products on Etsy. Knowband offers Etsy Marketplace Connectors for eCommerce merchants. Moreover, the plugins are now available for WooCommerce, PrestaShop, OpenCart, and Magento 2 platforms.
Not only these connectors are useful for setting up the connection between online stores and Etsy but also offer the admin to enjoy real-time stock management.
In simple words, online sellers can sell their online shop inventory on Etsy with the same stock and even at an increased price. Let’s have a quick overview of some of the most adorable offerings of Knowband Etsy Marketplace Connectors.
No Code Integration:
When it comes to setting up connections between 2 platforms, the first thing that pops ups in the minds is APIs. And yes, a lot of technical knowledge. On the other hand, Knowband Etsy Connectors are a no-code solution. The plugins are specially tailored for offering a complete no-code connection between online shops and Etsy. Now the eCommerce merchants using PrestaShop, OpenCart, Magento 2, or WooCommerce will not have to use coding for selling on Etsy.
Etsy Shop Handling from Shop Backend:
The online sellers will not have to visit Etsy for managing the Etsy Inventory. Moreover, online sellers can find their Etsy Dashboard right on their shop’s back end in the module setting panel. Not only the sellers will handle the Etsy orders but also they will be able to edit their shop. Furthermore, the sellers will get all the assistance of ready-to-use cron jobs. By using the same, the sellers can handle all of their manual tasks with a single click on the cron buttons.
Products Inventory Synchronization:
Along with all the other remarkable offerings, Knowband Etsy Marketplace Connectors makes real-time inventory synchronization simple. For example, if you have a product stock of 100 in your store and one piece gets sold. Whether the quantity gets sold from an online shop or Etsy, the same will update automatically on both places.
The following feature is what stands our Etsy Marketplace Connector modules from the crowds. As a well-known fact, Etsy charges a fine amount from online sellers for selling their products. Now the eCommerce shop admins will have all the options to overcome Etsy commission. How? Knowband Etsy Integration modules offer price management features to sellers. The sellers can choose a fixed amount or percentage to list their shop product on Etsy with an increased/decreased price.
Etsy Integrator for PrestaShop:
PrestaShop Etsy Marketplace Integration Addon offers a seamless connection between the online store and Etsy. Not only the sellers having their online shops based on PrestaShop can connect their store with Etsy but also sell the same products on the marketplace. Moreover, the Knowband PrestaShop Etsy Connector addon comes with a one-time payment option. Thus, the sellers will not have to renew the module subscription every month to use the services.
OpenCart Etsy Integration Extension:
Now the Etsy API Integration is also available for the OpenCart platform. Like, PrestaShop Online sellers, the merchants using OpenCart for their shop base platform can also sell on Etsy. The OpenCart sellers can use the Etsy Integration Extension as a multi-channel selling solution.
WooCommerce Etsy Connector Plugin:
Knowband has most recently launched the Etsy Connector plugin for the WooCommerce platform. The Etsy connector is a no-code easy-to-manage solution for multi-channel selling. Although the sellers will be selling on 2 different platforms, yet, all the controls can be accessed on the WooCommerce shop back end.
Magento 2 Etsy integration Module:
Magento 2 online sellers can also use Knowband’s Etsy API Integration to sell on Etsy Marketplace. The Etsy Magento 2 Integration module provides an efficient interface for managing product listings, inventory, and orders for the Etsy marketplace from the Magento 2 Store admin panel.
In the end,
For the past 12 years, Knowband has proudly served the eCommerce business industry. On this wonderful adventure, all we have to offer is a happy family of over 60 thousand eCommerce merchants.
Not only do we provide Etsy API Connector modules, but we also provide ready-to-use extensions for eBay and Google Shopping marketplace. Sellers of PrestaShop, OpenCart, and Magento 2 stores, for example, can sell on eBay, Etsy, and Google Shopping using the Knowband Marketplace connections.