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Increase Self Book Publishing Visibility with SEO

There are many people who are interested in self-publishing their books. The main goal of self-book publishing is the same as the original publishing of a book by an author: to make money.

When you decide to self-publish your book, it’s important that you consider everything that goes into making the experience of reading one of your books live up to its potential — i.e. optimize your book at every step so that you maximize its visibility and get more people to discover your book.

SEO is a great way to increase the visibility of your book. If you’re currently self-book publishing and have not picked up on SEO, it times it.

The purpose of SEO is to get more people to take notice of your book by making it more visible on popular websites that contain relevant content.

Have you ever wondered how to get your book noticed?

There are a lot of things that can boost the visibility of your book marketing and make it easier for people to discover it. You may have even imagined that having an author’s page on Amazon or Barnes & Noble or Good reads will automatically make your work more visible, but this might not be true.

If you are self-book publishing, you will need to do much of the work yourself. You will need to write, edit, design, and publish your book.

This can take up a lot of time and effort, but there are some things that you can do to increase the visibility of your book.

You should use SEO to increase the visibility of your book because it is an organic search engine optimization strategy. Search engines like Google look at many different factors when deciding what content to display on their results pages.

One of these factors is how well your content matches keywords in their database. If you have good SEO, then it is likely that they will show more results for your content than other similar articles or websites with similar topics or keywords.

Search Engine Optimization Strategy

An effective SEO strategy will help you increase the visibility of your book marketing, which can lead to more sales.

A good SEO strategy starts with understanding how search engines work and what they look for when ranking websites. The best way to learn this is by reading about it in more detail.

In short, search engines use two main factors when determining how high your website ranks: relevance and quality. A website that is relevant to a search term (or terms) will rank higher than a site that is not, regardless of its quality.

So if you’re looking for ways to increase the visibility of your book, you first need to focus on making sure it’s relevant to people searching for information about self-book publishing and/or books in general.

Once your site has been optimized for those terms, you can begin working on increasing its overall quality score by adding content such as images and videos that are relevant to each specific topic or keyword phrase being searched for.

You should also try to make sure any internal links within articles are relevant too this helps people find related topics as they scroll through their web browser window while browsing through your website’s content

Optimize Your Meta Description

Your Meta description is the short summary that appears above your title in search results and on Google, Yahoo, and Bing. It should be optimized for search engines and human readers so that it’s eye-catching and enticing. A good Meta description will include:

Titles of books, including the names of their authors and publishers. Make sure you use your own name instead of a pen name or pseudonym. This can help with search engine optimization because it helps searchers find you when they search for keywords related to your book.

Book cover image URL (optional). You can include an image as part of your Meta description by adding a link within the first 50 characters of the text box called “Description.” If you don’t have an image, you can still optimize for images using alt tags (see below).

If you do include an image, make sure it’s clear what kind of content is inside your book; otherwise, people might not know what they’re looking at when they click on your link or preview window.

Title Tag

The title tag is the most important element of a book marketing and listing. It should be descriptive and include keywords that people would use to find your book on search engines.

Description Tag

The description tag is also important because it can help readers understand what type of content they are about to read. The description will also appear in a user’s search results when they type in a keyword related to your topic.


Tags are the smaller keywords that discover your book’s content and how it compares to other books on Amazon (keywords).

You can add up to 200 characters for each tag so make sure you include relevant keywords for your content as well as other relevant tags.

Integrate Multimedia in Your Content

You can use photos and videos in your content or add them later using an image editor like Canva or Pic Monkey.

Once you’ve added them to the page and optimized each file for SEO (by adding tags and other data), it’s time to submit them for approval by Google or Bing Webmaster Tools.

Make It Comprehensive

The best way to do that is with a comprehensive title tag. This tag will help people find your book when they search Google for relevant terms.

It needs to be relevant but also descriptive enough so that if someone searches “How to build a website” they can find your book.

For example: How to Build a Website: 6 Step Guide for Beginners [Book]

If you want more detail about what this means for SEO for authors, see our article on how tags work in Google Search Console. We also have an article on how tags affect rankings and click-through rates, which includes examples of how tags affect rankings and click-through rates in Google Search Console.

Optimize For Featured Snippets

In addition to having a comprehensive title tag, you should optimize for featured snippets on Google Books by choosing keywords that are specific enough that people can easily tell what your book marketing is about but broad enough that those same keywords will still appear in other places on SERPs (search engine results pages).

Build Links to Your Website

In order for Google and other search engines to see these links and rank them, they need some sort of anchor text pointing back to your website.

This can be done by manually creating links or by using a website promotion tool like SEO Moz or Open Site Explorer (both of which are free). The latter two offer more advanced features than just linking back to a single page, but they’re still useful.

Build Backlinks to the Page

Backlinks are any links that point back to an article or webpage on another site. Links appear on search engines as ‘backlinks’ when they link out from one page on another site.

Backlinks can be used as an indicator of quality because Google uses them in determining whether or not a page is relevant enough for inclusion in their results pages (SERPS)

Use Site links

To improve your book’s search visibility, you’ll want to use site links (also called site-specific results) on pages that feature your content.

A site link is a link under your main headline and description on Amazon and Good reads. They appear next to other books on those sites’ results pages. For example:

When someone searches for “how-to knit,” you could see this:

This shows up below other books about knitting and has been added by using Amazon’s AMZ Reviewer Tool. It’s also possible to build links from site links back to your own site or blog posts, which can help drive traffic there as well.


In the end, SEO is an important aspect of marketing. Of course, it should not be your only focus, since the point of marketing a self book publishing is to get people to want to read it in the first place.

But that being said, there’s no reason to abandon these strategies if you can help it. As we’ve seen here, search engine optimization (SEO) for books can help attract interested readers.

With the following SEO tips, you should be able to discover your books highly ranked for a relatively long period of time.

But remember, SEO is not just something to do once; it’s something that you need to keep on track of and is a continuous effort. You need to stay in touch with changes and updates in search algorithms and incorporate them into your SEO strategy.


But remember, SEO is not just something to do once; it’s something that you need to keep on track of and is a continuous effort. You need to

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