How to Start a Social Media Marketing Campaign: An ever-increasing number of Americans – over 245 million at last count – are active on social media.
As a business owner, you know that you should be where your customers are. Are you on social media? Like most small businesses, you probably aren’t making the most of social media marketing.
Yet, proper use of social media can take your business to the next level. It will expose your business to new customers, make marketing easier, and increase engagement with customers.
To harness the power of social media, it’s important to run a social media marketing campaign. Do you know how to do that?
In this article, we’re telling you how to run a social media campaign that will deliver impressive results.
Know What You Want to Achieve
Of course, your goal is to make more sales when you run social media marketing. However, this isn’t the only goal, and for some businesses, it might not even be among the goals.
Besides increased sales, there are other important things you can achieve with social media. For instance, your goal could be looking to increase your brand’s awareness on social media. Or you could be after increasing customer engagement.
Regardless of what you want to achieve, it’s vital to know it. And, know how to measure it. While measuring sales is easy, measuring brand awareness isn’t that simple. The good news is there are defined metrics you can use.
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Identify the Social Media Sites to Use
Did you know there are over 100 social media sites you can use to promote your business?
Well, there’s life beyond Facebook, Instagram, Twitter, Snapchat, and other usual suspects. However, this doesn’t mean you should jump in on every social media site that’s accessible to you. If you do, you’ll waste a lot of time and energy and you might not get any tangible results.
Identify the social media sites you’ll sign up with. To do this, don’t look at just the popularity of a social network. Also, look at whether it attracts the audience that your business targets.
For example, if your business mainly targets GenZers, you need to find a site that’s popular with this population. TikTok is the go-to, but you can also find them on Snapchat and Instagram.
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Design Your Campaign
A social media marketing is content-intensive. It’s not just about signing up and letting your business’s social media pages gain traction organically.
As such, you need to create the content that will go along with your campaign. Different social media sites call for different kinds of content. If your campaign is on TikTok and Instagram, you need visual content (images and videos). You also need a content schedule.
You also need to decide whether you’ll use social media ads. While organic marketing on social media is effective, it takes time. Social ads cost money, but they are super effective when you want quick results.
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Run an Effective Social Media Marketing Campaign
If you aren’t using social media for business, you’re leaving money on the table. However, don’t just jump in without a plan. You need to craft and implement a social media marketing campaign that will deliver the results you’re looking for.
Use the tips fleshed out above and keep reading our blog for more social media marketing tips.
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