Let’s face it, creating great video content isn’t always easy. In fact, 64% of marketing gurus agree that video content is the hardest type of advertising to create.
With that said, today’s audiences demand quick, fun video content that offers value while keeping them entertained.
It’s a tall order, but it’s nothing you can’t handle with a little help! Keep reading to learn how you can improve your video advertising and turn those views into sales.
Focus on Emotions
As you start thinking about reworking your video ad campaign, take a moment to think about the types of ads that affect you the most. Odds are, they’re the ones that focus on real, human stories that everyone can relate to. Stories where you see yourself in the protagonist.
Well, your audience feels the same way. They want stories with emotions, not traditional advertisements.
Years ago, Folgers ran an ad centering on a brother returning home to surprise his parents for Christmas. Though the advertisement showed the brother and his sister bonding over a cup of coffee, Folgers itself wasn’t the focus of the ad — the story was.
For better or worse, the ad is memorable enough that it’s still the subject of internet discourse years after its initial air date.
Even if they unintentionally created a meme, the Folgers ad is a great example of how storytelling can help your video content live on for years.
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Create an Unforgettable Intro
Within a few seconds, a viewer knows if they want to stick with a video or not. It’s up to you to keep them hooked, so make sure your intro is as powerful as it can be!
So, what makes for a good intro for online video ads?
Video advertising best practices dictate that your intro should identify a common problem your customers experience. Remember, good video content is relatable. Video advertisers should always keep their audience in mind first, not the product.
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Learn to Work With YouTube’s Copyright System
Given YouTube’s massive reach, it’s the platform of choice for most companies. While the video behemoth is a great place to hone your video advertising strategy, there are some factors you’ll want to stay aware of, especially when it comes to YouTube and copyright.
To keep creators from stealing copyrighted content, YouTube recently implemented a new system that automatically checks for copyrighted music or footage during the upload process.
While the endeavor is a worthy one, it means that you might experience some unexpected video flags if you’re using third-party content.
The good news is that there are ways to appeal a video strike. If you’re using footage or music for critique or as an example, YouTube will generally reinstate your video.
It’s a complex system that can serve as a major frustration throughout your video ad campaign, so be sure to read on here to learn more about it.
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Improve Your Video Advertising With These Tips
There you have it, three easy tips to help you improve your video advertising. Implement these tips today and watch your engagement soar!
Really, it all comes down to remembering the viewer. You’ll get more attention through fun and emotional content than traditional ads.
For more tips, make sure to check out the rest of our advertising and marketing blog!
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