In this article, we’ll explain what a promote YouTube music video is, why it’s such a vital promotional tool for musicians, and how a band or musician may optimise their channel for optimum audience development.
Expand your YouTube audience by optimising your channel
The first significant question regarding using YouTube to promote your music is why. Why go to the trouble of developing a YouTube channel, optimising it, and building a brand?
2 billion is the answer. Every month, that many people visit YouTube, resulting in billions of video views. That figure only includes active accounts, not users who use the platform without having a Google account. A 2019 Dataportal analysis found that 79 percent of Internet users had a YouTube account. That makes it the world’s second most popular social media platform, after Facebook, and the second most popular search engine, after Google. That concludes the raw data. However, everyone is aware of YouTube’s popularity.
What is the significance of videos for musicians?
It’s simple: people enjoy watching videos. Visuals allow us to engage with the music more quickly and often. It’s the foundation on which MTV was built during the advent of the music video in the 1980s, and it’s still there in the epic album-length concept films of artists like Beyonce and Janelle Monae today. However, the combination of music and video is not limited to typical music videos. On YouTube, today’s music fans want more from their favourite musicians, and you should be prepared to meet those expectations. The choices for an indie musician turned YouTuber to engage with their audience are numerous, ranging from behind-the-scenes studio footage to live videos to live-streamed Q&As.
What exactly is a “YouTuber,” and how do I go about becoming one?
The term “YouTuber” refers to someone who makes videos and uploads them on YouTube. A true YouTuber, on the other hand, is an intentional content creator, someone who takes the process of generating videos seriously and actively connects with their viewers and subscribers on YouTube. “YouTubers” also have a habit of posting videos on a regular basis. Every Tuesday and Thursday at 10 a.m., for example. This is not the same as a musician who puts out a video on YouTube every month or so and considers it successful. That is not a YouTuber; it is simply someone who utilises YouTube to preserve their videos and does not interact with their audience in any meaningful way.https://www.thepostcity.com/
So, what exactly is a YouTube channel?
A YouTube channel is the fundamental building component for each YouTube video provider. Consider a channel to be the equivalent of an artist profile on streaming platforms like Spotify or Apple Music for musicians. Your channel is where you organise and post videos, as well as engage with your followers. It’s the centre of your YouTube activities. Another approach to consider your channel is like a television channel. You are the network, and YouTube is the medium (think cable TV). Your channel can host a variety of series in various forms. You can also showcase your content in the way that makes the most sense for you, using your channel personalization options, video tools, and playlists to differentiate between your “Prime” and “Non-Prime” stuff.
How can you make money from your YouTube channel?
Now that you’ve created your channel and added videos, it’s time to start earning money! But how can YouTube music generate revenue? YouTube employs a feature known as Content ID, which automatically recognises any video on its server that matches audio in its database. It inserts an ad on a video with matching audio when it finds it. YouTube reports money to the distributor for each click on the ad. Music streaming on YouTube generates streaming money in the same way that it does on other platforms like Spotify, so when you monetize your videos, you’re earning twice as much!
What is the best way to optimise my YouTube videos?
We’re almost ready to start uploading videos, but first you should learn how to optimise your videos. Optimizing your videos increases your chances of attracting more viewers and, as a result, boosting your YouTube audience. Consider these guidelines while uploading any video to YouTube. Choose an appropriate video title: A good title contains a lot of keywords so that people can find your video when they’re looking for something related. Make changes to the thumbnail image: Create a personalised graphic that hints at something amazing in the video. The thumbnail should have a resolution of 1280 720 pixels with a 16:9 aspect ratio. Card additions: Interact with your audience by sending them to a URL, directing them to another video, or asking them to subscribe.
Write a description: Your description is what drives YouTube’s search, so make it compelling, include keywords for search hits, and connections to your profiles on other sites like social media. Record an intro: You can upload an intro to YouTube as a private video and then integrate it with any videos you publish using the Video Editor tool. This unifies your videos and gives your channel a sense of continuity. Make high-definition videos: For the finest quality, shoot in 720p or 1080p. This gives your videos a professional appearance.
“Next”: When you share a video, add it to a playlist and use the “share with playlist starting from current video” code. If
What types of videos should I share on my artist channel?
Now that you’ve designed, optimised, and organised your YouTube artist channel, as well as learned how to optimise videos, it’s time to start uploading videos! What kinds of videos should you share? This is where you may express yourself. Show off various sides of your personality, interests, and music to your admirers. People become tired with a channel full of music videos, so spice it up with these ideas:
Videos of music: Yes, we just claimed that if your entire channel consists just of music videos, people will become bored. However, these are the most important aspects of any musician’s YouTube account. Construct a budget for your favourite song and make a decent-looking, imaginative video.
How can you make money from your YouTube channel?
Now that you’ve created your channel and added videos, it’s time to start earning money! But how can YouTube music generate revenue? YouTube employs a feature known as Content ID, which automatically recognises any video on its server that matches audio in its database. It inserts an ad on a video with matching audio when it finds it. YouTube reports money to the distributor for each click on the ad. Music streaming on YouTube generates streaming money in the same way that it does on other platforms like Spotify, so when you monetize your videos, you’re earning twice as much!
How can I tell if my YouTube promotion is working?
You may use a few measures to determine the performance of your YouTube promotion activities, and you can view them all in your account.
Views: The most fundamental indicator for measuring channel success is views. The more views you acquire, the more advertisers will pay to promote on that video, making your movies more valuable. Checking the view count for all of your movies on a regular basis is a smart practise.
Playback and retention are indicators that show you which parts of your videos people are watching the most and when they stop. Knowing this will enable you to determine the material that your specific viewers value the most and what they don’t.
This is where you can observe how people are finding and watching your videos. Are they on the lookout for them? Are you looking for something to watch next? Using a blog embed code? By using social media? The more you know about your viewers’ preferences, the better you may personalise your channel’s offerings to boost traffic and overall views.
Subscribers: These are the people who keep coming back. When a user subscribes to your channel, your material will appear on their personal YouTube dashboard. This encourages repeat visits and views, as well as suggesting your material to new individuals with similar subscription/viewing patterns as your present subscribers.
Who are your true viewers, according to demographics? This tool informs you about who you are dealing with.
What are the many YouTube types?
There are various YouTube channels that are connected but not the same. Aside from the standard YouTube that we’re all familiar with, there’s:
Premium YouTube:
A YouTube subscription-based, ad-free experience.
This monthly subscription service ($11.99) allows users to watch videos without advertisements, gain access to exclusive material only available to subscribers, and listen YouTube Music without ads.
Music on YouTube:
YouTube Music is a music streaming service that includes a vast library of Art Tracks, which we briefly discussed earlier.
YouTube Music has millions of official Art Tracks (videos with high-quality audio and a cover art image), music videos, and more. Users can access this resource for free.
Show.co can help you gain more fans
Show.co, one of our promotional partners, offers a variety of ways to advertise your YouTube channel and videos both on and off the platform. You can launch a video on YouTube and promote it using Show.co’s Interactive Ads on your fans’ favourite websites! You may get started for free, and their marketing campaigns are among the most cost-effective on the internet.
That concludes the discussion. You’ll have everything you need to make your YouTube channel the next big thing! It’s a lot to remember, but happily, we’ve compiled everything on this single page. Because YouTube is a continuously changing platform, we’ll keep you updated as new features are announced. Meanwhile, get out there and make something.
