How to Create a Makeup Line From Scratch: Makeup is a very big deal in this country. In fact, it’s such a big deal that the beauty industry has blossomed into a $532 billion business.
If you love makeup and want to take advantage of the popularity of it, you should kick around the idea of creating your very own makeup line. It’s not nearly as difficult as you might think to do it.
Before you throw your hat into the ring and start selling makeup products, though, you should take a little time to learn how to create a makeup line from scratch. It’ll help you take the right steps as you set out to bring your makeup line dreams to life.
Here is how to break into the cosmetic industry and establish your makeup company as one of the best up-and-coming beauty brands in the business.
Take a Look at All the Other Makeup Lines That Are Out There Right Now
With the beauty industry growing to be as big as it is, there are obviously lots of other makeup lines out there at the moment. This is going to make it challenging for yours to stand out in the crowd.
One way to improve your makeup line’s chances of succeeding is by taking a good, long look at all the other makeup lines to see what they’re all about. You can find a place for your makeup line in the marketplace by differentiating it from all the rest.
You should spend at least a few months conducting as much research as you can on makeup lines. Should check out both the biggest and smallest lines (as well as all the lines in between!) so that you’re able to see what other companies are bringing to the table right now in terms of makeup.
Decide Which Niche Your Makeup Line Is Going to Fit Into Once It’s Done
Who is going to be most likely to buy the products that will be in your makeup line once they’re finished? It’s going to be very important for you to find your niche so that you’re able to figure out who your target audience is going to be.
There are some makeup companies that cater almost exclusively to the middle-aged crowd. There are others that set their sights on selling makeup to those who are just starting to wear it for the first time.
And in recent years, there have been a bunch of makeup companies that specialize in creating makeup for men that have popped up thanks to the recent popularity of these products. This is yet another niche that you might want to explore while trying to learn how to create a makeup line.
Whatever you do, you shouldn’t ignore the fact that your makeup line is going to have to fit into a niche. It’ll make it so much easier for you to target your products to your ideal customers.
Start Creating and Testing the Products for Your Makeup Line
Once you know which niche your makeup line is going to fit into when it’s released, you can start the process of actually creating your products. You should come up with a long list of products that you would like to create and then set out to develop them over time.
This is often going to call for you to work with a talented team of scientists and researchers. They’ll help you source and blend together the right ingredients so that you’re able to produce the kinds of makeup that you want.
Maybe more importantly, they’ll also help you to test out all of your products so that you don’t end up with a bad batch of makeup in the end. You’re going to have a tough time convincing people to invest in your products if they haven’t been tested and shown to do what they’re supposed to do.
Look for a Company That Can Manufacture Your Makeup Line
After you’ve spent your fair share of time creating and testing the products that will be a part of your makeup line, you’ll want to look into having them manufactured. And you shouldn’t trust just any company to handle the manufacturing side of things for you.
You’re going to want to track down a cosmetic manufacturer that will be able to take the formulas for your products and bring them to fruition. They should have a reputation within the cosmetic industry for creating high-quality products that are manufactured to a company’s exact specifications.
They should also be able to fulfill orders for you without breaking the bank. You’re going to put your company into a difficult spot from the beginning if you work with a cosmetic manufacturer that charges entirely too much for their services.
Design the Perfect Packaging for Your Makeup Line
You can put together plans for the most perfect makeup line in the world. But if the packaging for it looks awful, you’re going to struggle to get people to pick up your products and consider them.
You should aim to spend almost as much time as you spent creating and testing your products on designing the packaging for your products. The packaging should set the right tone for your products and help to sell them to your customers.
You might want to come up with a handful of different packaging options and test them on your potential customers. They’ll be able to shed some light on which packaging works best for them.
Figure Out Where You’re Going to Sell Your Makeup Line’s Products
In a perfect world, you would create a makeup line and Sephora would take an immediate interest in it and start stocking it on their shelves. Your retails sales would go through the roof, and everyone would sing your praises and say that you own one of the next big beauty brands.
But of course, this isn’t usually how things go! You’re probably not going to be able to make a big splash in stores like Sephora right away.
First, you’re going to have to try and convince people to buy products from your makeup line online. From there, you’ll have to work hard to try and get your products into a few select stores. And then, if you get really lucky, you’ll be able to start to work your way into some of the larger makeup stores.
At first, though, it’s going to be on you to come up with the best ways to sell your makeup line’s products. You should consider your options and try to take different approaches to selling your products both online and offline.
Come Up With Prices for Everything in Your Makeup Line
Right before you list the products from your makeup line for sale, you’re going to have to put price tags on all of them. It’s going to be imperative that you do your research and price your items appropriately. Otherwise, you could end up trying to sell them for way too much money or not enough money at all.
When you’re crunching the numbers and trying to figure out how much you should sell your products for, you should think about:
- Who is going to be most likely to buy them?
- How will their prices compare to the prices of similar items?
- What kind of profit will you make on each of your products at different price points?
When your products are priced right, you shouldn’t have any issues selling them. It’s why you need to do your best to land on the right prices for each and every one of them.
Search for Different Ways to Market Your Makeup Line
At the end of the day, you can spend all the time you want learning about how to create a makeup line and following along with the others steps listed here. But if you don’t market your line effectively, guess what? It’s not going to sell!
For this reason, you’re going to need to put a clear-cut marketing strategy in place when you launch your new makeup line. Whether your plan is to run Facebook ads for your line or to pay famous celebrities to promote it, you should have a plan and be ready to run with it. It’ll make it easier for you to get the masses more interested in your makeup line.
Make Sure You Know How to Create a Makeup Line Before Getting Started on It
You might think that you know how to create a makeup line when you first get started. But as you’ll quickly learn, it’s more complicated to start a makeup line than most people realize.
You can give your makeup line every opportunity to succeed by using what you’ve learned here to your advantage. It’ll put your company as a whole in a much better position when you finally launch your line.
Do you feel as though you’d like to find out a little more about marketing a makeup line? Get your hands on lots of marketing tips and tricks by reading the other articles on our blog.
Read Also: How to Create an Instagram Marketing Plan for Small Businesses
