How Gift Boxes Can Help to Increase Packaging Sales

Whether you’re a small business or a major corporation, you’ve probably wondered about the potential of gift boxes for your packaging sales. A well-designed and decorated box can increase your packaging sales by up to 50%. It can also be the perfect way to enhance your brand loyalty. Here are some tips to increase packaging sales through Gift Boxes. – Use the right colour combination for your packaging. Try to match the colour of the gift box with the recipient’s taste and preferences. Besides, a colour combination makes the recipient remember the gift box.


Creating attractive and thoughtful packaging can boost sales and revenue. Consumers form their first impression of a product in milliseconds, and packaging can be a crucial part of this first impression. It should convey a personal message, make a purchase seem unique, or even add emotional value. It can even enhance the unboxing experience by incorporating unique, unexpected, and exciting features. A lot of festive seasons and special occasions are celebrated year-round, and gift boxes can be used to further increase sales.

Gift Boxes
Gift Boxes

Gift boxes can be made of kraft paper or box board. They can be made in any shape and size, and can also include branding or theme elements. The size and shape of gift boxes can help create an emotional connection with customers. The use of images and words on gift boxes can evoke positive feelings, which are essential for success in any market, but especially in the retail gift industry. Adding a note of thanks will help your customers to become repeat buyers.

Changing the look and feel of gift packaging is a key way to make a product stand out in the eyes of your customers. Gift packaging designs can change according to the trend in the market and the likes of consumers. Increasing sales through the design of gift packaging is an important step for any brand. The right package will help people to remember your brand, which is crucial for brand awareness and retention. DesignerPeople can help you create a memorable brand image to attract customers.


There are several ways to improve your gift box sales. You can add a personal touch to the product by using insert cards or other decorative materials. You can even make your boxes recyclable by using eco-friendly materials like Styrofoam. You can even use ornament shredded paper to make your gift boxes more attractive. Oxo Packaging has many options available to enhance the appearance of your packaging. By using the right decoration materials, your reason Gift Packaging will be more appealing to consumers and invest in your packaging sales.

Gift Packaging
Gift Packaging

Before you can decide which type of gift boxes to use, you should know the demand for the products that you plan to offer. Many people want to purchase gift baskets for holidays and other celebrations. For these reasons, you should be aware of your target customers and consider ways to attract them. Many consumers still prefer to interact with a real person rather than using social media. If you plan on using social media to reach customers, you should consider using email marketing tools. This will allow you to let your customers know about new offers and products that are in demand.

The increased demand for luxury gifts has made decorative boxes a popular option for packaging items. Decorative boxes have the advantage of eliminating secondary wrapping, a major benefit for the consumer. They are also environmentally friendly and recyclable. Although there are many advantages to using these boxes, they can still impede growth. Government regulations and intense competition among key players create barriers to entry. You can try adding a decorative touch to your gift boxes to increase packaging sales and boost your business.


There are many ways to add personal touches to your gift packaging. For example, offering product samples or free gifts to customers is an excellent way to boost sales and create loyal customers. Free samples are also a good way to cross-sell, and they can encourage customers to spread the word about your products. In addition, personal touches such as these can lead to word-of-mouth advertising and repeat purchases. Listed below are some ways inserts in gift boxes can help to increase packaging sales.

gift packaging
gift packaging

The use of custom inserts is another great way to increase packaging sales. These small pieces of extra material are perfect for cross-selling and liquidating inventory. In addition to helping you increase packaging sales, inserts also help you build customer loyalty and strengthen customer relationships. This way, you can create an opportunity for your customers to share stories about their experiences with your brand. It also helps to increase the size of your customer database and improve brand recognition.

Other ways to use inserts in gift boxes are to build customer loyalty. They can encourage your customers to leave a review online or share a purchase on social media. Another great way to keep in touch with customers is by sending them a small discount or personalized letter. This will remind them to come back for more products. By incorporating these little pieces of extra value, your customers will feel appreciated and will be more likely to purchase from you in the future.

Brand loyalty

Including a discount or a coupon in a package can build brand loyalty. Even though this type of offer can be delivered via email or digitally, the actual packaging can leave a tangible reminder of the discount or coupon. Brand loyalty can be particularly helpful for ECommerce stores where word-of-mouth marketing is often harder to establish than with brick-and-mortar stores. According to research, nearly 92% of consumers trust recommendations from friends and family over advertisements. In fact, 74% of consumers say that word-of-mouth marketing influences their decision to buy a product or service.

Custom gIFT bOXES
Custom gIFT bOXES

In addition to making customers feel appreciated, small gifts are a great way to create brand loyalty and put the law of reciprocity to work. Even the most modest gift box insert can encourage repeat business. One of the easiest ways to create a loyal customer base is to include a handwritten thank-you card inside the box. Small businesses may find that this type of insert is the least expensive way to create a personalised experience for your customers. However, it may be difficult to afford such a service, especially for startups that are only just starting out.

Premium packaging can also encourage word-of-mouth advertising. A loyal customer will tell their friends about the value of a particular brand and will likely buy it again. This is one of the most effective marketing strategies. Moreover, it helps to increase packaging sales by creating a buzz around a brand. With the help of custom gift packaging, businesses can increase sales through word-of-mouth marketing. This can increase brand loyalty by up to 10x.

Go to fundamentals of Pillow Boxes


Many consumers prefer decorative gift boxes to traditional plastic boxes when they are giving gifts. Besides, they can easily be reused for another purpose. Moreover, decorative gift boxes eliminate the need for secondary packaging. According to research, the Australian gift packaging market is expected to grow at a CAGR of 4.5% during the forecast years 2022-2032. This growth can be attributed to the fact that more consumers are purchasing products in gift packaging boxes.

If you want to increase packaging sales, you should focus on finding a niche in your market. Consider the occasions when customers are likely to buy from you. You may consider selling seasonal gift baskets or local gift boxes. It is also important to determine the price range that will cover all costs involved in packaging and shipping. This includes your own admin time. In addition to that, you must also consider the shipping costs of the gift box.

Do you think using these Boxes to Advertise your Business is a Smart Idea?

These customized boxes are excellent for advertising your business because they are handy, practical, and inexpensive. They can be easily acquired from numerous manufacturers or merchants. These gift boxes are also available from our online packaging company. Another way to make business more interesting is to personalise custom gift boxes. Your brand objectives, such as a thank you card, and your corporate message are two of the most important things you should add. In addition to making your recipient feel unique, doing this will help your company’s brand become more well-known. You need to be able to find one that best complements the image and goals of your business.

Gift Packaging

It’s simple to incorporate custom-present packaging containers into your packaging and delivery processes. They are affordable, long-lasting, and tell your story from the outside in. At the end of the day, they help draw in new customers and keep current ones returning to your brand.
Your customers will be impressed by the added consideration unique gift containers offer, which will strengthen the reason they choose you. When successfully accomplished, that thoughtfulness facilitates your logo: Make space between yourself and your rivals. Boost the perceived price of your goods. transform common consumers into brand ambassadors

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