Have you ever noticed that what do you look at when you open a web page or a social media site? It is the content. You look at the content of the specific site or app such as Facebook, Instagram, Wikipedia, etc. Content has to power to attract people towards it and make engage them for a longer time. Content is also a great way of reaching to the top of the search engine results. The better the content, the higher the attention.
Businesses, individuals, bloggers, etc. Are working to make their content unique and creative. So that, they can capture as much audience attention as possible. Nonetheless, content writing is a vast field. The worth of the content writers is in thousands of dollars. A great example of it is the writers working for the Wikipedia page creation service. They know their job and they the requirements for a Wikipedia page content creation. Therefore, their salaries are in handsome amounts.
To make you perfect like these writers, below is the list of eight easy steps to write impactful content and impress the market.
1. Always Go for Originality and Uniqueness
What will you personally read? Some story what you have been reading on every other site or the new content you have discovered on a different site? Most of you will preferably choose the new story. Why? Because we humans get bored of the monotony in our lives.
We want to see something different every time we opt for readings. Nonetheless, change can only come with one aspect, which is, originality. Be original in your writings and see the impact of your content. The content you create yourself will be a lot more engaging and reliable than the one you might have taken from the internet or any other source.
2. Challenge the Reader’s Cognitive Abilities
Readers want to read something different that will force them to think and ponder upon things. The demand and demographics of the readers have changed today. They require a write-up that allows them to contribute their opinion as well, something that lets them question the universal existence. They do not want to settle for anything less than the best.
Hence, this is your responsibility as a writer to make content that helps them become a better version of themselves. You should add theories that allow them to learn. Moreover, always leave the audience with a mind-blogging question. So that, their interest in your writing never ends. You have the power to make them your followers to spread positive fame for you.
3. Headings Make Your Content Attractive
Out of the 100% readers in the world, only 20% read the inside of the text. The rest 80% of the people only read the headings. You have to make attractive and engaging headings to capture attention. Just like the starting five seconds of a video are crucially important, the heading of the content is the same. You may also be part of the majority and that’s fine. But the point is, you know what a good heading means.
4. Add Some Action to Ignite Interest
It is time to change the 20% to 80%. You have to make actionable content. This means, that you have to make the content engaging by adding facts, figures, and valid information. Make the reader believe that have got some productive tips from your write-up and the content can help them do better in their practical lives. Remember, no one would like to waste their time. They will only like your content when it will be useful to them.
5. Add Videos and Pictures for Engagement
If you want to make the content engaging and interactive. You have to take help from videos and pictures. It is scientifically proven that graphics add more value to the content than anything else. It makes the user look at it at least once. Nonetheless, graphics have the power to retain the attention and change it into the interest of the user. The more creative you are with the pictures and graphics; the more attention you will be able to gather from the audience.