What is SEO Writing? SEO is Search Engine Optimization. SEO writing (or writing for SEO) may be a specific manner of writing employing a explicit word or phrase to draw in attention from search engines.
Generally we can call it; It is writing targeting a keyword or keyphrase to draw attention to websites from search engines. But why is it necessary for websites? A website needs to provide its content, service or product for people to constantly search for what they are looking for on search engines. Because, website owners require people (traffic) to come to their site and engage with their content, service, or products, the services they provide. Therefore, they need search engines to point people to their websites by providing them with valuable content.
If you want to start SEO writing by starting a new blog, there are a few things and areas that you need to know.
Always relevant content and, SEO-friendly content will be on top of them. It will decide how people will interact with your website and how search engines refer to your website from the target keyword or keyphrase.
In this article, I will tell you about the essential SEO writing factors that I have learned from my blog journey from the very beginning.
Let’s go to the guide!
1. Choose a Keyword
This is the word or phrase you want your content to appear on the first pages of search engine results. To choose SEO keywords, it is important to do keyword research.
It should be simple and something that people are looking for really has a chance of ranking high in search engines. Yes, this is a more essential thing in SEO, so take your time to find the keywords you need to start SEO writing using the tools below.
Semrush (recommended):
This is a leading SEO tool (and my favorite) that lets you do keyword research, check backlinks, competitor rank, track keyword rankings, and conduct a thorough SEO audit of your blog. The best part is that you can track your position on the ranking for each keyword from SEMrush’s mobile app. Simply click here to sign up for a 7-day free trial on SEMrush.
Ubersuggest:
This is an SEO tool that provides complete information about website traffic. You can just enter a keyword and it gives you all the search volume, difficulty for your keyword.
Google Keyword Planner:
You can also use this keyword planner to search for keywords measures by keyword, competition, and phrase, to see how keywords might perform for monthly searches. First, you’ll need to set up a Google Ads account and navigate to Tools and Settings > Keyword Planner to get started.
2. Write a Perfect Title
The title is used to tell search engines and visitors what your page is about and how valuable it is. You can write a catchy headline to improve your click-through rate (CTR) from search engines.
However, you should aim for your title to be 50-60 characters long. But it is always better to include the keyword or phrase at the beginning of the title, that you are concentrating on writing.
3. Include Keywords in the URL
You have to optimize the permalink structure for SEO writing, which means your post URL should focus on your content and keep it short and SEO-friendly.
If you are on WordPress, you can set your permalink structure from “General Settings” to make it understandable to your visitors.
Also, make sure that your website or blog uses an HTTPS (Hypertext Transfer Protocol Secure) connection. If not, you will need to purchase an SSL certificate (Secure Sockets Layer) for your website or blog.
4. Start typing with keywords
Be sure to include your focused keyword along with your first paragraph at the beginning of your SEO content. Introducing what you are writing thoroughly will help you start SEO writing. Also, be sure to include your keyword in the following places:
- Title
- url
- first paragraph
- Subtitles (where possible)
- Paragraph (if possible)
- Alt-tags for images
And secondly consider using LSI keywords in your content. Simply put, LSI (Latent Semantic Indexing) keywords are phrases and words that are similar to or related to your target/parent keyword. These words will help you tell search engines about the overall theme of your content.
5. Links to other posts
In SEO writing, internal links are necessary to tell the search engines about your website. It creates a structure about your website, and visitors can navigate your website easily, which means visitors will spend more time on your website. So, you can link each post by anchor text to the middle of its respective post.
6. Receive links from other websites
We can call them “backlinks”. A backlink is a link to another website that is linked to your website. Backlinks to your website are a signal to search engines, which means that others trust your content. This is why backlinks have a significant impact on website growth in search engine results.
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