Diyarbakır masaj salonu Aksaray masaj salonu Afyon masaj salonu Amasya masaj salonu Bolu masaj salonu Burdur masaj salonu Elazığ masaj salonu Erzincan masaj salonu Erzurum masaj salonu Düzce masaj salonu Edirne masaj salonu Isparta masaj salonu Giresun masaj salonu Karabük masaj salonu Kastamonu masaj salonu Sinop masaj salonu Kırıkkale masaj salonu Kırklareli masaj salonu Kırşehir masaj salonu Mardin masaj salonu Nevşehir masaj salonu Niğde masaj salonu Ordu masaj salonu Osmaniye masaj salonu Rize masaj salonu Tokat masaj salonu Zonguldak masaj salonu Uşak masaj salonu Yozgat masaj salonu Bingöl masaj salonu escort bayan İstanbul escort İzmir escort Kahramanmaraş escort Kastamonu escort Kayseri escort Kıbrıs escort Kırklareli escort Kocaeli escort Konya escort Kütahya escort Erbaa escort Erdemli escort Ereğli escort Erenler escort Ergene escort Esenler escort Esenyurt escort Eskil escort Espiye escort Eyüpsultan escort Eyyübiye escort Fatih escort Fatsa escort Fethiye escort Finike escort Gaziemir escort Gaziosmanpaşa escort Gazipaşa escort Gebze escort Gediz escort Gelibolu escort Gemerek escort Gemlik escort Geyve escort Gölcük escort Gönen escort Görükle escort Güllük escort Gümbet escort Gümüşlük escort Güngören escort Gürsu escort Haliliye escort Hendek escort Horasan escort Ilgın escort İlkadım escort İncirliova escort İnegöl escort İskenderun escort İzmit escort İznik escort Kadirli escort Kadıköy escort Kadınhanı escort Kağıthane escort Kahramankazan escort Kangal escort Kapaklı escort Karabağlar escort escort Mersin escort İzmir escort Ankara escort Antalya escort Bursa escort Gaziantep escort Denizli escort Adana escort Hatay escort Samsun escort Kocaeli escort Konya escort İstanbul escort Eskişehir escort Malatya escort Kayseri escort Sakarya escort Balıkesir escort Çanakkale escort Aydın escort Muğla escort Tekirdağ escort Yalova escort Trabzon escort Sivas escort Ordu escort Maraş escort Manisa escort Tokat escort Rize escort Amasya escort Ümraniye escort Üsküdar escort Zeytinburnu escort Çeşme escort Sincan escort Gaziemir escort İskenderun escort Buca escort Çubuk escort Marmaris escort Torbalı escort Haymana escort Kepez escort Osmangazi escort Bağcılar escort Muratpaşa escort Görükle escort Avcılar escort Darıca escort Çumra escort Anamur escort Çarşamba escort Ulus escort Kaş escort Gürsu escort Güngören escort Mut escort Kadıköy escort İznik escort Serik escort Menemen escort Aksu escort Kağıthane escort Kartal escort Maltepe escort Tire escort Finike escort Pendik escort Sarıyer escort Şişli escort Sultangazi escort Tuzla escort Konyaaltı escort Seyhan escort Melikgazi escort Ödemiş escort Mamak escort Kemer escort Mudanya escort Çekmeköy escort Körfez escort Meram escort Aliağa escort Polatlı escort Belek escort Gemlik escort Esenler escort Fatih escort Selçuklu escort Datça escort Gümbet escort Serdivan escort Konak escort Keçiören escort Lara escort Yıldırım escort Beylikdüzü escort Gölcük escort Karşıyaka escort Çankaya escort Manavgat escort Nilüfer escort Arnavutköy escort Gebze escort Beyşehir escort Silifke escort Atakum escort Çorlu escort Didim escort Kuşadası escort Merzifon escort Bandırma escort Antakya escort Ceyhan escort Battalgazi escort Elbistan escort Bodrum escort Akşehir escort Tarsus escort İlkadım escort Çerkezköy escort Bornova escort Batıkent escort Alanya escort İnegöl escort Orhangazi escort İzmit escort Keşan escort Isparta escort Bolu escort Erzincan escort Van escort Yozgat escort Zonguldak escort Afyon escort Bilecik escort Aksaray escort Elaziğ escort Osmaniye escort Şanliurfa escort Giresun escort Burdur escort Diyarbakir escort Edirne escort Kocasinan escort Onikişubat escort Salihli escort Milas escort Pamukova escort Birecik escort Yıldızeli escort Ortahisar escort Malkara escort Yakutiye escort Zara escort Yomra escort Karatay escort Mezitli escort Canik escort Efeler escort Ayvalık escort Kırıkhan escort Pazarcık escort Soma escort Dalaman escort Sapanca escort Haliliye escort Akdeniz escort Terme escort Söke escort Karesi escort Yüreğir escort Payas escort Talas escort Türkoğlu escort Turgutlu escort Karaköprü escort Samandağ escort Yunusemre escort Köyceğiz escort Siverek escort Toroslar escort Menteşe escort Kestel escort Yenişehir escort Yatağan escort Urla escort Korkuteli escort Kumluca escort Karacabey escort Alanya escort Manavgat escort Fethiye escort Kemer escort Didim escort Çorum escort Düzce escort Erzurum escort Kırklareli escort Kilis escort Kars escort Karabük escort Kırıkkale escort Mardin escort Kırşehir escort Muş escort Kastamonu escort Nevşehir escort Ardahan escort Bartın escort Karaman escort Siirt escort Batman escort Bayburt escort Uşak escort Igdır escort Sinop escort Şırnak escort Adıyaman escort Ağri escort Bitlis escort Gümüşhane escort Hakkari escort Bingöl escort Safranbolu escort Boyabat escort Kızıltepe escort Üzümlü escort Bucak escort Kadirli escort Ardeşen escort Çerkeş escort Gelibolu escort Gerede escort Dinar escort Besni escort Bozüyük escort Eskil escort Diyadin escort Ahlat escort Çivril escort Bağlar escort Akçakoca escort Aziziye escort Lüleburgaz escort Şahinbey escort Bulancak escort Digor escort Keskin escort Bünyan escort Kaman escort Akhisar escort Bulanık escort Altınordu escort Bor escort Avanos escort Adapazarı escort Virenşehir escort Gemerek escort Kangal escort Akçaabat escort Erbaa escort Tavşanlı escort Çayeli escort Suluova escort Edremit escort Ilgaz escort Biga escort Göynük escort Çukurova escort Kaynaşlı escort Emirdağ escort Gölbaşı escort Söğüt escort Ortaköy escort Dogubayazıt escort Güroymak escort Karahayıt escort Bismil escort Horasan escort Mucur escort Babaeski escort Şehitkamil escort Espiye escort Kağızman escort Yahşihan escort Develi escort Doğanşehir escort Afşin escort Alaşehir escort Malazgirt escort Fatsa escort Ürgüp escort Akyazı escort Eyyübiye escort Şarkışla escort Araklı escort Niksar escort Simav escort Ergene escort Fındıklı escort Nazilli escort Taşova escort Susurluk escort Çan escort Mudurnu escort Defne escort Kozan escort Sandıklı escort Yahyalı escort Patnos escort Kahta escort Pamukkale escort Ergani escort Oltu escort Nizip escort Görele escort Sarıkamış escort Yeşilyurt escort Dulkadiroğlu escort Kırkağaç escort Varto escort Fethiye escort Kumru escort Erenler escort Akçakale escort Suşehri escort Of escort Turhal escort Derince escort Ereğli escort Erdemli escort Bafra escort Kapaklı escort Pazar escort Davutlar escort Altıeylül escort Ayvacık escort Dörtyol escort Sarıçam escort Sur escort Palandöken escort Nurdağı escort Tirebolu escort Zile escort Ünye escort Selim escort bursa escort bayan bursa escort bayan istanbul escort bayan denizli escort bayan düzce escort bayan malatya escort bayan erzincan escort bayan zonguldak escort bayan eskişehir escort bayan gaziantep escort bayan gaziantep escort bayan gümüşhane escort bayan hatay escort bayan hatay escort bayan ığdır escort bayan gaziantep escort bayan istanbul escort bayan konya escort bayan izmit escort bayan kars escort bayan kayseri escort bayan kayseri escort bayan escort bayan adana escort adıyaman escort afyon escort ağrı escort aksaray escort amasya escort antalya escort ankara escort ardahan escort artvin escort aydın escort balıkesir escort bartın escort batman escort bayburt escort bilecik escort bingöl escort bitlis escort bolu escort burdur escort bursa escort Çanakkale escort Çankırı escort Çorum escort denizli escort diyarbakır escort düzce escort edirne escort elazığ escort sivas escort sinop escort şanlıurfa escort samsun escort sakarya escort rize escort osmaniye escort ordu escort niğde escort nevşehir escort muş escort muğla escort mersin escort mardin escort manisa escort malatya escort kütahya escort konya escort kocaeli escort kırşehir escort kırklareli escort kırıkkale escort kilis escort kıbrıs escort kayseri escort kastamonu escort kars escort karaman escort karabük escort kahramanmaraş escort izmit escort izmir escort istanbul escort Isparta escort Iğdır escort hatay escort hakkari escort gümüşhane escort giresun escort gaziantep escort eskişehir escort erzurum escort erzincan escort tekirdağ escort tokat escort trabzon escort uşak escort van escort yalova escort yozgat escort zonguldak escort

FeaturedWriting and Speaking

Working as a copywriter: Who is that, What you need to do, how to look for a job

A copywriter is a person who writes texts to increase customers’ awareness of the company’s products. Moreover, he/she is engaged in a perspective sphere, content marketing, which is as much amusing as blogging. Let’s look what are the steps to become engaged in content development.

Who is a copywriter?

In my book, a copywriter is someone who searches for valuable information, sometimes a unique one and compels it into readable, practical and useful text, like a tutorial. Copywriters mostly work remotely and freelance, that is why they can control the number of articles at the hours most suitable for them.

Copywriters are not rewriters: they do not only copy other people’s texts but analyze them, provide their personal experience and make conclusions.

What do copy editors do?

Some copywriters are engaged in the development of slogans, scripts for videos, advertising messages. However, nowadays most of them write interesting articles on hot topics to draw the potential client’s attention towards company’s products and services. It is not always direct advertising that encourages you to buy here and now. An article in the company’s blog can also be useful – to work for the trust and loyalty of customers, to stir up interest in certain services.

So, copywriters create texts mostly for commercial purposes. That is why they should understand how to promote the webpage among in the search line. A successful copywriter requires basic knowledge of SEO optimization or use special tools.

The requested text is defined by requirements, given by the customer: what words should be used, how much text is needed, what should be mentioned in it, what are the anchor words for a link. The basic requirements are: “The article should be divided into paragraphs. Describe one piece of advice. In general, you need to pick up from 5 to 6 tips. You also need to write an introduction at the beginning and a conclusion (summarize the previously listed tips at the end). The text of the article must be unique. The style is not formal, friendly. The text should not be redundant.”

Finally, a copywriter is responsible for visual content as well and, thus, should be able to perform graphic editing and be familiar with Illustrator, Photoshop. This will help him spicy up the content and make it more amusing.

How to build your career?

STEP 1: Work on the stock exchange

There are over 400 thousand requests on Etxt, Freten, Workzilla. It is necessary to work up a portfolio, gain a brief lead-up in copywriting. It would take about a few months but will turn out to be a rewarding experience. You will understand how to evaluate the payment for your texts. Even an inexperienced copywriter can earn about 20-40 rubles per 1000 characters.

Work on the stock exchange

Another tip is to try writing marketing, magazine articles, technical, blog posts. The idea is to try your writing in different texts. Copywriters can be: technical writers, lyrics writers, marketing writers and so on. This way you define your style, what topics do you want to explore and share findings about. You will afterwards crown up your portfolio with these works and suggest different options for clients: from marketing articles to posts on personal development.

Exchange market

After some time you will raise your wages for each character and gain about 15,000 rubles/ month. Working on exchange market will be just like an internship: a temporary work to immerse into practical side of the sphere. While this practice you should level up in these skills:

  • Literacy and grammar. Well, if you slip some mistakes in places, it is OK but an illegible text will not be read by educated people. However, there is Grammarly, which comes at handy)
  • Ability to write interesting and understandable. So that people read the text to the end, do not leave the webpage and understand what you want to tell them.
  • Marketing and advertising. You will learn how to sell, how to advertise, what is important for buyers, how to identify the company’s advantages over competitors. Even if you write articles, not advertisements, they should form a certain positive image of the company; make its services more pleasant than others. The objective is to draw the attention of the audience.
  • Ability to negotiate and sell your services. You need clients, right? On the exchanges, you leave a request and that’s it – the negotiations are over. Then everything will be more interesting and more complicated once you have customers, who ask for your services directly.

What is more, you will reduce fear to contact with customers and take up new article requests. After you feel confident enough, or believe, that you have grown a bit in copywriting do not hesitate to follow the next step and leave the exchange market.

STEP 2: Look for a job

You learned the basics and are ready to get started? If you want to get your first “serious” orders from significant clients, you have to convince the customer that you can get the job done. It doesn’t hurt to forearm yourself with a portfolio, create a resume, fill out social media profiles.

  1. Compel your portfolio

You should collect sample texts, compel them into a folder or, much better, a website with your online portfolio so that it is convenient to show them to potential customers. You are unlikely to get a website right away, but you can post your work in your profile on any exchange or collect links in a Google document.

  1. Create a resume

CVs are not so important for clients, but they help you find a job on websites or show your background. Moreover, if you want to be hired by a large company, you can create a profound CV on Jooble. This way, you will be within a reach of your potential job. Over 7 000 vacancies are there.

  1. Develop profile in social media

Most company’s recruiters and clients look for the applicants’ accounts on social media before inviting them to the interview. So, make sure your Facebook, VKontakte, Twitter profiles present you in a positive way. After all, sign up and explore LinkedIn — social media to find employers and customers.

  1. Job searching websites(optional)

Many copywriters start a career in copywriting browsing job websites. If you want to be attached to a highly-paid, developing company, you need to send your CVV, portfolio and pass a job interview. Or embark on career in an IT company, if you know the basics of programming –  you can become a technical writer.


Content marketing is growing by leaps. You should answer to its pace and stay competitive on the labor market: follow to latest trends, find hot topics. You need to develop and self-educate in the dynamic sphere. So you should attend lectures, conferences, read examples of successful copywriters. There are plenty of quality copywriting materials of high quality – books, blogs, channels, courses. Do not be too greedy to spend time and money on your future career, as soon as you realize it lies in copywriting.

Content marketing

MISTAKES of juniors:

  • Write long texts as well as short ones, provided their topics are relevant and amusing for your target audience. To do so, evaluate your target audience and consider its interests. These will impact your style of writing and the information you provide. Besides, you will ensure your article is sought for on the web and your text will promote your company’s website.
  • Do not be afraid of high payment. Copywriters are like salespeople – they talk directly to the customer. Their endeavour to interest an exacting client right on the spot, before he switches to another website. Successful copywriters should be done justice to with high payment.
  • Copywriters are expected to be able not only to select pictures from the first rows of Google’s research line but also to process them beautifully, create collages and memes. Therefore, the skill of working in Photoshop or other functional graphic editors is a must-have for any author who wants to earn decent money. It will be beneficial to master the services for building charts, diagrams, infographics. It will not take much time, but then there will be no problems with illustrating articles.

Embark on this challenging and interesting job by accomplishing these steps. Copywriting will provide personal benefits as well. Remember, that someone, who possesses the knowledge, can draw the attention of the audience, can analyze and build speculations about the future. These are crucial life skills.

Show More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button