Introduction
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1] SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.”
Importance of SEO Standard:
SEO stands for Search Engine Optimization; it is a digital marketing strategy that focuses on your website’s existence in search results on search engines like Google. When you learn how SEO works, you can use different marketing strategies to increase your visibility or how high you rank in web search results.
You can categorize SEO strategies into two points:
- On-page SEO: All on-page SEO tactics happen on your website.
- Off-page SEO: All off-page SEO tactics happen off your website.
Both on-page and off-page SEO direct to make your site friendlier, as well as trustworthy, to users and search engines. When search engines see how friendly your website is to them and users, it grows the chances that your site will rank high for different searches.
Developing a website is the same as building a house. Without a strong foot, the house won’t last. A lot of preliminary work must be laid before you can live in it. For websites, that preliminary work is SEO.
Ignoring SEO during a website developing and designing is one of the biggest mistakes you can make. Even if you try to make your website the eye-catching, mind-blowing thing a user has ever laid eyes on but if you ignore SEO while you’re developing it, then it’s useless.
When you’re building a new website – whether it’s a full redesign or an update – you need to think about SEO. Find out Why SEO is Important during Website Developing and Designing:
- You can save a lot of time.
- You can save a lot of money.
- You can make better rankings.
- You can get more traffic.
And the final reason why you need SEO website design during development and design: You’ll make huge money.
Importance of SEO Standard Website Design Technology:
To accomplish those things, we’ve outlined a list of SEO website design tips to consider when developing and designing your website.
Website Architecture and Interlinking:
A website has many parts like a house, they all work together to create a connected, usable space.
If your existing site doesn’t have a good thematic or silo design structure, now it is the perfect time to re-arrange more logically.
Site architecture means how the pages of your website are structured. Google will crawl your web pages easily if they’re organized.
Interlinking is also analytical for your site’s success. Linking your related web pages together helps web users to navigate your website.
Have some time to think about how your web pages link to each other. Make links to other pages on your site to make the flow of link juice. Make a plan; have them make sense, so they’re making the pages more powerful.
Crawlability:
Making your website crawled and indexed isn’t as easy as you think. In the website development process, you and your client will look at several ways to serve your content on your site: AJAX, JavaScript, XML, etc. You have to ensure that your web content will be served in a way that search engines can index it.
In the development process, you should be crawling your website using numerous tools regularly to make all of your pages and content crawlable. Also, double-check your robots.txt file for any mistakes or errors.
Functionality:
For example, your website probably has one purpose is to inform visitors, or sell products. Every feature of your website should help to serve that purpose, from the menus to the “buy now” buttons on the website. The truth is that there’s no better time to check for broken links and website errors than the web development stage.
It’s better to fix what’s wrong than to launch it again having the same problems. Broken links and site errors can make your website unable to navigate, which will frustrate your website users and search engines alike.
In your house, do all the appliances, furniture, etc do the functions they are supposed to do? It’s less annoying to ensure everything is in place before you start living in your house; otherwise, you’re just creating problems for yourself.
Set up the new version of your website on a separate server. If a feature of your website breaks says the “Buy” button on your top product, you could lose a huge amount of revenue.
Mobile-Friendly Design
With nearly 60% of searches conducted on mobile devices, it’s analytical that your website utilizes some form of “Mobile Friendly” design. This can vary from compressing your image sizes to boost your website speed up, to a fully mobile responsive site.
Mobile-friendliness cannot be ignored. It’s just like holding an open house but not bothering to pick all the unlock the doors. No user will want to look at your site and you’re not giving them a reason to.
Website Speed and User Experience:
In SEO website design, Site speed and user experience go together with mobile-friendliness as high priorities for your website. Both can be done during the website development process to make sure your visitors won’t have an inconsistent while visiting your site.
You can safely test combine and externalize scripts and stylesheets, and defer loading of JavaScript to ensure a smooth website launch.
Security:
Making a security effort on your website is just like installing the doors in your house without the locks. Hacking is common these days, but there are ways to prevent it.
Steps to be followed in case of ecommerce website developing
Conclusion:
To make your site a success for on-page SEO, you need to implement several SEO practices:
- Website Architecture & Interlinking
- Crawlability
- Functionality
- Mobile-Friendly Design
- Website Speed up & User Experience
- Security
So, these were some main points Why SEO is Important during Website Developing and Designing.
Web development and design are hard enough on their own. It does simply not mean, running in the background while you work on all this SEO stuff. But giving some time to do things right will pay off. If you work on all the above-mentioned things before you launch your website, you’ll save a ton of time and money.
