The natural referencing, or SEO services in Lahore (Search Engine Optimization), includes all the methods and techniques aimed at positioning the web pages of your site in the first natural results of search engines (mainly Google, but also Bing, Yahoo and other search engines). This is to improve the visibility of these pages by applying a set of “rules” issued by the search engines.
WHAT IS LOCAL SEO?
A variation of Google natural referencing, local referencing aims to rank in response to a local query, which is usually accompanied by the name of the city. For example: “SEO services in Lahore”. The goal is to target local customers when they search for information about a service or product. Knowing that 25% of all searches conducted on Google are local in nature and that 88% of localized searches conducted from a smartphone result in an action (phone call, physical visit) within 24 hours. Google My Business offers a very simple local Google SEO, displaying contact information, hours of operation and company location via Google Maps.
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1. WHY IS NATURAL SEO NECESSARY?
Because there are more than 1 billion web pages on the Internet and Google has indexed about 30 trillion pages. When an Internet user starts a search on the World Wide Web, the only way to make a page visible to him is to optimize it by applying search engine rules. You can have the most beautiful website in the world, but without SEO for your website, it will most likely remain invisible.
2. WHY DO WE NEED GOOGLE NATURAL SEO?
This is because Google is the most used search engine in the world. Its market shares vary between 75-95% depending on the country in Pakistan, more than 93% of the internet population mainly uses this search engine. Therefore, working on your natural referral means giving you every opportunity to make your websites visible to internet users.
3. HOW DOES GOOGLE SEARCH ENGINE WORK?
Google indexes billions of pages every day and ranks them to place them in its results. Before indexing, there is the “crawl” , the scanning of all web pages by Google’s robots. If the conditions are met, a page is indexed – it is held in the memory of the database. It will then be placed in the results. This placement is done based on the relevance of the pages in relation to the requests made by Internet users. For example, if someone searches for “SEO agency” on Google, he will receive as an answer the pages that best match his request. To determine which pages are relevant and which are not, Google has set hundreds of criteria. These criteria are to be applied to Google’s natural referrals.
4. HOW DOES GOOGLE SEARCH ENGINE WORK?
Google indexes billions of pages every day and ranks them to place them in its results. Before indexing, there is the “crawl” , the scanning of all web pages by Google’s robots. If the conditions are met, a page is indexed – it is held in the memory of the database. It will then be placed in the results. This placement is done based on the relevance of the pages in relation to the requests made by Internet users. For example, if someone searches for “SEO agency” on Google, he will receive as an answer the pages that best match his request. To determine which pages are relevant and which are not, Google has set hundreds of criteria. These criteria are to be applied to Google’s natural referrals.
5. WHY DO WE NEED GOOGLE NATURAL SEO?
This is because Google is the most used search engine in the world. Its market shares vary between 75-95% depending on the country in Pakistan, more than 93% of the internet population mainly uses this search engine. Therefore, working on your natural referral means giving you every opportunity to make your websites visible to internet users.
6. WHY DOES A NATURAL SEO STRATEGY TAKE TIME?
With more than 200 optimization criteria, Google’s natural referencing requires expertise, experience and time. A website’s SEO strategy only yields results in the long term: between the SEO audit, defining an action plan, implementation, page work, content publishing and networking, it takes an average of 6 months to start seeing positive results. But after that, those results are lasting. In short, natural referral is like a diesel engine that is slow to start, but effective over time.
7. HOW TO OPTIMIZE YOUR WEBSITE’S SEO?
Optimizing your website’s SEO involves using a large number of levers (more than 200) that match the criteria set by Google. To help webmasters get started, the search engine provides a Google SEO Guide, but don’t expect to find the secrets of successful optimization in it! It’s mostly about databases.
8. WHAT IS NATURAL ON-SITE SEO?
Natural on-site referral collects all the data on the websites themselves:
- HTML tags (title, meta description, SU
- Rich quotes
- URL structure
- Loading time
- Internal grid
- robots.txt and sitemap files
- Keyword relevance
- Placement of keywords in the content and their density
- Semantic fields around keywords
- Quality and originality of the content
- Mobile-friendly aspects – responsiveness
- These elements have a greater or lesser impact on the physical reference of the page, but at least contribute to proper indexing and/or visibility.
9. HOW TO CHOOSE KEYWORDS FOR GOOGLE SEO?
The choice of keywords depends on your industry and needs. Keywords are chosen according to their popularity (the number of times they are requested by internet users) and their competitiveness. It is difficult to promote yourself with generic keywords in a specific field (e.g. “SEO agency”), but natural referrals with “long-tail” keywords are easier and generate more traffic. There are many tools available to help you choose keywords, including Google Keyword Planner.
10. WHY IS IT INTERESTING TO USE “LONG TAIL” IN NATURAL SEO?
“Long tail” is defined as keyword phrases that are longer than four or five words. This allows you to position yourself for a more precise and qualitative query, for example “Paris-based SEO agency” instead of “SEO agency”. These more specific keywords are not only less popular, but also less competitive, so you will rank better and also have a higher conversion rate. Note that voice search is very prevalent and tends to favor “long tail” queries. Therefore, it is advisable to make appropriate referrals to Google.
11. HOW DO GOOGLE UPDATES WORK?
Google’s algorithms are programmed to deliver the most relevant results to users. To achieve this, they are constantly evolving through Google updates. Some of them are secondary (mobile support, https protocol) and do not cause earthquakes in your site’s ranking. Others are considered important because they significantly change Google’s physical referencing and positioning criteria.
For example :
- Google Penguin provides higher quality web links.
- Google Panda takes into account the quality of your website content and determines better values.
- So, Google Colibri and, more recently, Google Rank rain, to better understand user intent and provide results that are always in line with user demand.
- The Google Mobile-Friendly Algorithm, which promotes natural referrals to sites that are compatible with mobile devices. The search engine also offers the Google Mobile Friendly Test to check the compatibility level of your website.
- These algorithms do more than just checking the validity of natural citations. The algorithms not only check the relevance of natural citations, but also aim to penalize sites that use unfair Professional SEO techniques.
12. WHAT IS GOOGLE’S NATURAL REPORTING PENALTY?
Google’s SEO penalties are caused by algorithm updates. For example, the Penguin penalty is a filter that penalizes sites with poor quality backlinks. Panda penalties target sites whose content does not meet the expected quality criteria (usually a keyword list). Get a message from Google Search Console Noticing a change in the ranking of your pages or a sudden drop in traffic generated.
13. HOW MUCH DOES AN SEO STRATEGY FOR YOUR WEBSITE COST?
The cost of SEO for your website depends on many factors (industry, needs, competition, goals, site size). A budget can be set only after a thorough SEO analysis, taking into account all these factors. However, it is around 15,000 euros per year for an SME (average budget) and up to several thousand euros per month for large accounts.
14. HOW DOES A SEO AUDIT WORK?
An SEO audit is a prerequisite for any Google SEO strategy: it helps determine the best possible course of action, based on many factors relating to your company and your website. An SEO audit analyses in particular
- Key words
- Competitive strategies
- The site’s performance in terms of natural referrals
- The architecture and content of the website
- Technical performance
- Quality and extent of networking
The SEO audit should be based on specific tools for the technical issues analyzed, but the strategy should remain the responsibility of the SEO consultant. There is no general SEO strategy, no secret formula that works for all websites. SEO testing is the only way to build a proper strategy.
15. WHY IS IT IMPORTANT TO MEASURE YOUR AUDIENCE?
Since the purpose of SEO is to improve the visibility of a website to increase its traffic, it is essential to be able to measure the volume of that traffic. This is a prerequisite for evaluating the effectiveness of your SEO campaigns and, if necessary, for correcting any blocking points.
Preferred tracking indicators include:
Types of Global traffic
- Global traffic: web traffic; web pages with the most visits
- Pages that convert visitors into leads
- The sites and platforms from which visitors originate
- There are many tools for measuring your traffic, such as Google Analytics.
16. WHY OUTSOURCE YOUR PHYSICAL REPORTING TO AN EXTERNAL SERVICE PROVIDER?
Google physical referencing requires specialized skills, specific expertise and constant monitoring of changes in the criteria set by search engines. If you don’t have an in-house SEO team, it’s more effective and efficient to hire an external service provider (an SEO agency) for your website’s SEO.
17. HOW TO WORK ON NATURAL INTERNATIONAL SEO?
Do you want to improve your natural Google ranking internationally to reach a wider audience? To achieve this, you need to:
- Make your website multilingual.
- Outsource the translation of your content to a professional
- Have your content translated by a professional translator.
- Seek the right URL structure.
- And rely on an SEO expert who specializes in international natural referencing. These penalties are not only algorithmic, but also manual, determined by Google’s engineers. A penalized site can go from #1 in the SERPs to #20 in a matter of seconds and then go deeper until the problem is fixed. In its basic guidelines for webmasters, Google lists techniques to avoid being penalized.
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CONCLUSION
Natural SEO signaling attracts qualified traffic to your websites, which will likely convert into prospects and then customers. Thus, your SEO optimization attracts the attention of those who are really interested in the kind of services/products you offer. This traffic generated by Google’s search engine optimization is sustainable in the long run. Unlike a traditional advertising campaign, whose results stop once you stop pumping in money, SEO continues to attract traffic (and generate profits) even when you stop optimizing.
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FINAL WORDS
As the name suggests, natural referral aims to place pages in the so-called “natural” or “organic links” results of SERPs (search engine results pages). This placement is achieved without having to pay money to the search engine, unlike paid search (SEA). This consists of buying keywords to place “sponsored links” at the top of the SERPs, for example by launching a Google AdWords campaign.
