First, let’s explore IDMA.LTD. This abbreviation stands for International Digital Marketing Agency.
This is definitely not the world’s biggest digital marketing agency. However, it is an agency that performs all tasks in-house without outsourcing. It can conduct up to three large complex projects in parallel, and a large number of small projects.
IDMA probably cannot be called an “influential international digital marketing agency”. However, some of the marketing, design and software solutions that these specialists offer are 2 or more years ahead of their time.
IDMA offices are concentrated mainly in Ukraine. You can find representative offices or small offices of this company in Cyprus, England, the USA and Israel. The IDMA company offers its services all over the world, but it probably cannot be called a global digital marketing agency, since the number of representative offices has not yet reached almost every country in the world.
The only people this company does not work with are terrorist countries like Russia and other countries that support or justify the activities of terrorist countries and terrorist organizations.
So, let’s move on to the useful things, TOP 10 secrets for online business from IDMA marketing agency for 2024, which will definitely be useful and will help you grow your business if you use them! If any thesis or advice raises questions in you or requires additional explanations, ask them to business consultant and project advisor Vladimir aka VSolo.
1. Use the power of AI
There are quite a lot of sites that offer access to AI for free. Bard from Google and other similar offers, GPT chat, … Try searching for “AI for and your current need” and you will be presented with quite a large selection.
Examples of queries that can be solved this way:
- come up with options for names for marketing
- generate a text of congratulations or appeal to clients
- check the correctness of the code on the site page and get the corrected code
- generate ideas for running social networks
This is a tireless assistant, a small marketing agency right in your pocket on your phone, or on your computer on your desktop.
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2. Using constructors is not always cool
Many people mistakenly believe that website builders are the ideal solution for their business. This is truly a way to quickly create a website. But designers have many restrictions that will limit and increase the cost of creating new functionality on the project website and introducing modern, effective design.
Thanks to the use of ready-made web templates and AI, you can create much faster websites with clean code at approximately the same speed, without using constructors. This option is more flexible and cost-effective in the long term. Think about it.
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3. Be unique, be individual
First of all, the following applies to startups and business projects that are just beginning their journey. You must be bright and attractive. Creating a website on a template, when half of the contact information is empty, and some blocks contain Lorem Ipsum text, is the wrong way.
You must be unique. Everything should work correctly. If a startup’s website is based on a template or designer, this means that they couldn’t even do this properly. You should have a similar attitude towards the design of Whitepaper and other documentation. It must be at a high level.
In most cases, the design of a whitepaper by specialists from the international digital marketing agency IDMA made it possible to increase the number of interested responses to the project by at least three times or more.
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4. Use the power of chatbots, messengers and other Conversational Marketing
Conversational marketing is an approach to marketing based on complex operational interaction with customers in real time. Currently, only 38% of users are willing to wait 10+ minutes for a reply to their message. Therefore, it is important to communicate with customers promptly.
53% of millennials prefer messengers over calls, and for buzzers, the number of fans of text communication reaches 89%.
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5. Video marketing and the popularity of short forms of content
While video marketing is nothing new, its dominance is increasing with the rise of platforms like TikTok, YouTube Shorts, and similar short video platforms.
Now brands use them not only for advertising, but also for storytelling, product launches and even customer feedback.
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6. Micro- and nano-influencers
In 2024, influencer marketing will continue to play a key role in social media strategies. Just like last year, we recommend paying attention to micro- and nano-influencers, who have smaller audiences but more engaged and loyal followers, leading to better trust and higher conversion rates. Collaborating with such influencers allows brands to reach specific market niches and target relevant audiences. Choosing an influencer who aligns with your company’s values will allow you to build long-term relationships with potential clients.
Also, the quality of the content comes first, not the number of subscribers. Authenticity is a critical value for engagement on social media, and storytelling goes hand in hand with alignment with brand values and tone of voice.
7. UGC Content Expansion
UGC content created by users today is considered a valuable asset for brands and another current SMM trend in 2024. These can be videos, texts, reviews, etc. Such an effective marketing tool allows you to highlight the real picture, thus increasing the level of trust in the brand. Encourage customers to share their experiences with the brand, products or services.
The main feature of UGC content is authenticity. Genuine and reliable reviews strengthen the brand’s reputation and attract more new users. Customer-generated content can be easily integrated into your marketing strategy. At the same time, make your brand more attractive and recognizable in the eyes of the audience. Don’t be afraid to experiment!
8. Live broadcast and interactive experience
Just like video, live streaming is and will continue to top the lists of future trends in 2024. Facebook Live, Instagram Live and YouTube Live provide real-time interactive experiences. Live streaming allows brands to connect with audiences here and now. It also provides instant feedback through comments, question-and-answer sessions, and behind-the-scenes access, which promotes a close connection with clients.
This is also a good option for promoting products or services. In Live video format, you can announce the launch of a new product or report company news. This approach not only ensures audience loyalty, but also guarantees better ROI. Streaming media is more accessible than traditional advertising campaigns, allowing you to achieve your business goals at a lower cost.
9. Virtual reality and augmented reality
Virtual reality (VR) and augmented reality (AR) will become more and more present in digital marketing strategies. SEOLITTE is committed to creating innovative campaigns using VR and AR to provide customers with unique and interactive experiences with their products and services. Virtual and augmented realities will open up new opportunities for audience interaction, from virtual tours of retail outlets to virtual product tastings.
10. Data privacy
The issue has been on the agenda for several years. Privacy regulations, particularly GDPR and CCPA, have put more control over data in the hands of users. Data privacy concerns have increased and consumers are demanding more transparency from brands. Marketers should be aware that this change will impact social media advertising in 2024, but they must prioritize data protection, comply with regulations, and look for other data practices. Brands that meet these conditions will be able to build trust with their customers.
