As much as Amazon is the first place that comes to mind while buying almost any item under the sun, it might just be the best platform to kickstart your life on the other side of the table, as a businessman and businesswoman. While the massive competition might deter some, the inherent advantages that amazon brings to the table can prove to be a gamechanger. Its reach to the geography and the population, cutting across demographics, lifestyle & millions of sellers to choose from provides the perfect opportunity. One just needs to know how to leverage it. form a per Amazon is a great place to start your e-commerce business.
The products you sell determine one’s success and the reach and finally, the profit one makes. Thus, choosing them wisely is a crucial part of your business. With the option of international expansion and low marketing costs, sellers have access to the massive client base that Amazon has to offer. One way to go about selecting the right products is to conduct some research on the niches or categories of the popular, highest-selling products on Amazon that can earn you maximum profit. These are referred to as the ‘best-selling products. Amazon is a famous shopping website shipping its products all across the world within 15 days. The company developed a new strategy to ship across the world.
How to find top-selling products
First, when we talk about the top-selling items on Amazon, this doesn’t necessarily mean you should sell these specific products. Your final call will depend on multiple factors, for example, competition, demand in the markets you sell, your specific business situation and so on.
Probably no strategy will guarantee you’ll pick a best seller every time. In fact, you may need to experiment with a few different items. Furthermore, any time you’re looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up. All the same, your endeavour should pay off. Currently, it’s looking like personal care items, games, puzzles and fitness equipment are some of the top products to list on the platform in 2021.
Product research of TOP SELLING PRODUCTS ON AMAZON
Pinpointing top selling products is more complicated than simply looking at Amazon’s bestseller list. It’s just the first step and a way to gather ideas. Unfortunately, it’s impossible to find all the relevant information there.
The foremost and the most crucial step to kick start as an Amazon seller is to find a kick-ass product.
It is not a big surprise that most people who look into FBA will never start unless they come up with low-competition, high-demand, and private label products.
Amazon has evolved to a point where just slapping up a nice logo and designing custom packaging doesn’t work anymore.
With an increased number of sellers and stringent selling policies, it is important to understand that those old tricks of finding products are no longer going to work in the current scenario.
You need to list down the best-selling products on Amazon, which you desire to sell. Then, do a deep analysis if similar items are making enough sales. This step is imperative because you will never want to trade items that people are not even searching for.
After you have jotted down the list of potentially profitable products, the further steps involved in looking at their statistics like sales, reviews, keyword search volume, and similar products.
In simple words, you need to go for products that will have a great opportunity, good demand, and yet below competitive.
Now let’s get down to the top-selling products on Amazon. Under the best-selling products, delve deep into the sub-categories of products as well for more insights. There are some principal categories, like books, clothing, home, and kitchen that customers favour no matter what time of the year. Additionally, a few other items may have seasonal demand but have good rankings in the list.
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Amazon’s gift cards are very popular as you can load them with the desirable amount of money and give it to someone so that they have the freedom to buy whatever they want from Amazon. With the wide range of products that Amazon offers, one is spoiled for choice and that’s what makes these cards very popular all year round.
This is always an exciting category to explore with new products constantly being added. Advancements in technology lead to the introduction of innovative electronic products that people are always on the lookout for. Several private label brands come under Amazon in this category, that are performing very well and qualify to be high-demand products.
Popular products in this category
- Voice control electronics for home
- Wireless speakers
Camera and Photography
Cameras along with photography equipment and other paraphernalia is a category that has room for a new seller’s potential. It includes a wide range of products not dominated only by certain brands.
Popular products in this category
- Home security cameras
- Baby monitor
- Portable lighting
- Camera stands
This category serves video game enthusiasts from kids to teens to adults. There is always a good, ever-growing demand for this category because it utilizes the most exciting technology for entertainment purposes. There are sub-categories to differentiate between different kinds of gaming platforms like Nintendo, PlayStation, Wii, Mac games, PC games, etc.
Popular items in this category
- Gift cards for Playstation, XBOX, Nintendo
- headset for game
- Gaming controller
- Mouse and control pad for game
- Battery packs for controllers
Technological advancements have been great, but books will always have a special place in our hearts. The act of reading a physical book is pure joy and surpasses the experience that any technology can give. The way books project themselves these days makes them one of the most sold items on Amazon.
It is a good niche to explore because of the ease with which you can sell books as compared to some other products that have a more complex process of selling. There is also a variety in the various genres of books that authors write – fantasy, mystery, romance, contemporary, science fiction, dystopian, etc.
Clothing, Shoes, and Jewelry
Amazon sellers who are looking to embark on selling in this category have to be ready to face tough competition because it already has very reputed products. To stand out, you have to offer something unique.
It is not just about finding clothes or footwear or beautiful jewellery to sell. To be successful with these products, they have to be eye-catchy and should be able to distinguish themselves from other products in these niches.
Popular items in this category
- Shorts for men and women
- Undergarments and swimwear
Apart from the primary categories mentioned above, some other popular categories are mentioned below
Beauty and Personal Care Products
Personal care and beauty products for skin, hair, nails, and those related to oral hygiene are popular owing to how conscious everybody is about looking good and staying healthy. This qualifies them under the top-selling categories on Amazon.
Consumers are constantly looking for new and exciting products, especially those that are natural, organic, and chemical-free. It is also an industry that generates billions of dollars, so it is worth exploring for sellers.
Popular items in this category are
- Bath and bathing accessories
- Foot and nail care
- Hand creams
Home and Kitchen
Some popular products in this category are bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and products for the kitchen and dining. There are also home decor and seasonal decor products along with storage and organization units, which rank high on the BSR list.