If you decide to grow your business in the online field, Instagram is a great place to create a strong brand identity. Not only this is a great platform for business people. For every individual can use this platform for entertaining the audience and building online relationships. The main goal of Instagram marketing strategy is to attract potential customers, build strong brand awareness, drive traffic to your Instagram page and website, and promote your brand image in the public. When you start to use this platform properly you can run a successful business. But you should watch your Instagram performance regularly and make some changes. Here are the top 5 Instagram analytics tools to enhance your growth and track the success of your marketing strategy.
Instagram Stories Performance
The hottest part of Instagram is its stories, stories always create more impressions and reach. Instagram is the second most popular network with more than 500 million active users each day. Instagram stories are a great part to generate new leads and drive traffic to your stories page. The most important Instagram stories metrics are to look at your stories’ comments, likes, replays, and click through rates. An Instagram account is needed to know your story’s performance. An easy method of calculating your story’s engagement rate is to divide the count of reach by the number of followers viewing your stories.
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Analyze Hashtags
One of the most essential parts of social media platforms is its hashtags. Hashtags are responsible for your social media growth. So, before finding hashtags, make sure that you know which is more popular and how likely it is to drive people to your story. The most important thing is to search the trending and popular hashtags relevant to your business. Using irrelevant or unengaging hashtags are not used to get your targeted audience. Most of the popular business accounts use the trending hashtags in their stories. If you choose these types of hashtags, it will be beneficial for your social media reach. So, monitor the performance of your hashtags regularly and see which one gets the best results and which one you should remove your stories.
Instagram Engagement Rate
The main purpose of all social media platforms is to engage as many followers very well. Tracing and analyzing your stories’ engagement rate is essential to get more impressions. Suppose you get more followers, but if they do not respond to your posts and they do not engage with your stories, it is un valuable. When your followers interact with your content and respond to your posts, it denotes they enjoy reading your content and they feel happy with your business. This helps you to create some new and variety of posts relevant to your industry. The engagement rate is measured by the total number of likes and clicks divided by the number of followers. Sometimes taking time to get more engagement, the easy way is to build Instagram impressions, this helps to create a good impression among your audience. Also, this is the way to communicate with thousands of peoples at one time.
Click-Through Rate
The main goal of all social media business accounts is to increase their audience every day and get more clicks in their posts. If you want to get more clicks you can post ads and give some offers relevant to your business. The click-through rate is calculated via the total number of impressions divided by the total number of clicks. Also, you should watch the cost per thousand impressions and cost per click, this helps to know the effectiveness of your posts or ads. If you get more click-through rate you go on the right path and if your click-through rate is low, it indicates you make some changes in your post and share more information relevant to your industry.
Instagram Audience Growth Rate
Audiences are the secret of your success, so this is essential to monitor your audience activity. You should regularly monitor how many followers count is growing and how many of them unfollow your account. If followers unfollow your post, that means you should do some changes in your content and post extra quality images and videos. You should also track your competitor’s social media strategy, which type of stories and contents they are posted, and so on. Also, understand your audience’s needs, interests, and problems and shape your content strategy suitably. Increasing interaction is one way to know your targeted audience’s interests and needs.
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Finally, I hope you understand the amazing features and analytics of a great Instagram network that helps your business grow. The above top five Instagram metrics are used for your business reach. Make sure to follow the Instagram rules and regulations to build your online campaign.
