Digital marketing is continuously evolving and changing with time, and with the changing strategies, it’s common for every marketer to make a mistake.
You can think that your digital marketing strategies are effectively producing a good return on investment, but in case if they don’t. Explore these following mistakes; you will understand the probability of committing errors. Avoid them and lead your business to success.
The following are the five mistakes that every marketer should avoid:
- An Outdated Website
- Running Campaigns Missing your Target Audience
- Leaving the Mobile Traffic behind
- Spending more Resources on Paid and Social Media Marketing
- Never offering Discounts or promotions
#1. An Outdated Website :
As businesses use the same website for years, it looks outdated if they do not update it, the bounce rate increases and pulls down their SERP rankings.
A website is the center of attraction for all your digital marketing services, so updating it helps your business look professional and reliable.
As there are more than 1.5 billion websites on the World Wide Web, your client can easily find some other site that is effective. If your website’s design is obsolete, it does not attract potential leads. So, rely on the digital marketing strategies that could develop your site and its user experience.
The following factors will help you develop a website that improves your rankings and revenue.
- Offer user-friendly content
- Use simple, intuitive navigation
- Make site responsive
- Use Call to Action (CTA) buttons efficiently
#2. Running Campaigns Missing your Target Audience:
If your campaign engages with the right audience, it could produce high ROI even with fewer efforts. Targeting the right audience is a significant factor that attracts relevant traffic and increases sales.
For example, if your metrics are showing you that your landing pages are attracting more visitors without any engaging clients, it means the traffic generated is not your target audience. Recheck your campaigns or advertisements; they may be misplaced or not communicating.
In such cases, it is essential to reconsider your ad platform and information posted.
Here are some tips to make your campaign engaging with the right target audience:
- Post unique and creative content
- Add infographics, pictures, and videos to make it clear who are your target audience are
- Guest post on relevant and other platforms will help you acquire new audiences
- Use appropriate H1 and H2 tags
#3. Leaving the Mobile Traffic behind:
There are 3 billion mobile users worldwide, and they use it for more than just making calls. Do you know? 48% of people don’t care about the businesses that are not mobile-friendly.
So, don’t overlook mobile users. They are also potential leads for your business. Optimize your website and ensure it is mobile-friendly.
The below factors will help you target the mobile audience:
- A responsive website
- User-friendly content
- Fluid navigation
- Based on the increased mobile traffic, it’s better to go for a mobile application.
#4. Spending more Resources on Paid and Social Media Marketing:
Many marketers are spending most of the time and resources on paid search marketing services and social media channels; marketers should also consider other platforms equally.
Spending the entire marketing budget on paid advertisements and social media, leaving behind a little budget for other effective marketing strategies will not help your business grow. This will only provide you visibility for your brand. What about organic traffic, conversions, and engagement? So, spend resources based on website needs.
For example, if your organic traffic increases gradually with time, then shift your focus on developing the website, creating high-quality content or improving graphics, etc.
#5. Never offering Discounts:
Offering discounts encourage buying and attract more people to your business increasing web traffic.
Offering coupons help you build a strong relationship with your clients. More than 91% of people revisit a store after the redeem of a coupon.
Promotions help you acquire new customers while holding your existing customers. Discounts make 50% of people to switch brands.
By offering coupons and discounts, you can cover a significant gap between your competitors and your business.
Conclusion
Before you perform digital marketing for individuals or businesses, ensure you avoid these mistakes to acquire better results. Review these mistakes and clear them from your strategic digital marketing activities.
With continuous change in the digital era, always evaluate the impact of these mistakes to pull your digital campaigns out of errors.
