Web designing is all about creativity and utility, and giving users an exceptional experience. In the times of mobile apps and highly platform-independent applications, the UI/UX design plays an important role. As the times are changing and web designing is evolving at a fast pace, users’ expectations have also grown. Let us discuss some of the hottest design trends for the UI/UX of the current times and see how these trends help.
Layouts That Outlay the Conventional
Yes, nowadays, nobody wants to see and use the usual and boring designs and layouts that they have been using for years. The brands are now looking for more fun and interactive design layouts for websites and mobile apps to ensure that there is something that attracts users. Now e-commerce websites and stores do not follow the age-old category-wise grid pattern in which filters and sorting capabilities are there. Now the layouts are quirky and fun with horizontal scrolls and asymmetrical patterns to make the website look attractive and fun.
Horizontal Layout is Here to Stay
The horizontal scroll helps in creating emphasis on a particular product or category with lots of details.
- Instead of using too many accents and visual components, you can use one great picture.
- Horizontal scroll works best when there are fewer products on the site as if there are large in number; then, horizontal scroll may look inconvenient.
Crisp Designing
Crisp designing is what the new age users look for when they visit a website. They do not want to be served with loads of images, accents, and visual elements. Thus, a minimalistic yet creative design, which is a combination of great colours, pictures, and fonts, etc. are required for the latest websites and mobile apps.
Bright colours and big large text rule the designs right now, and this trend is going to stay. Most of the websites today have a catchy home page with an attractive large and clean image on the home page.
- Big images attract customer attraction and create intrigue for what the brand plans to offer.
Tip: When you set up an e-commerce store via Shopify South Africa, you can use the bright or pastel backgrounds as per the nature of your products.
Smart Colour Scheme
Colours should be bright or pastel based on the nature and target audience of the brand. If a website is selling fun stuff for kids and youngsters, it can have all the bright and fun colours. However, if it is a formal e-commerce site selling gadgets, it can be subtler. Creativity and innovation are still the essences of all the websites. The background and the foreground should be contrasting to create a more appealing effect.
Interactive and Interesting 3D Elements
3D designs add more intensity and attractiveness to the website design. It helps engage the viewers by creating an eye-catchy and visually appealing effect without any complexity. One 3D element in the web page can help create more impact them several images a text. With the use of appealing and wisely selected 3D imaging and elements on the website, designers can ace up their overall website value.
Creating a 3D visual AR experience on the websites gives an edge, especially if one can provide product simulations and 3D view of the products been posted on the e-commerce store for sale. Users would be able to view the product more comprehensively and make a prudent decision whether they want to buy it or not. 3D elements can be used in web design Cape Town to create an amazing user experience.
There are several challenges in implementing the 3D elements; one is they may take time to render on the web page, for this, one should have a faster and responsive website and make sure that the elements are handled well.
Voice-Enabled Interface
These days, voice assistants and bots are a rage, and everyone loves to interact with these bots by speaking. It is not just fun but also convenient and time-saving. Users can put across their queries, search for products, and ask questions without typing lengthy text. Your website and e-commerce store should implement the Voice User Interface using chatbots. It is still an evolving trend, and thus several loopholes are there. Apple SIRI, Amazon Alexa, and Google Assistant already serve millions of users for creating an enhanced user experience. Implementing a voice assistant and voice-enabled chatbots can be a great way of leading web design in Cape Town markets.
Interactive and Capable of Personalisation
The needs of the consumers are myriad, be it design, colour, size, or cost. The e-commerce stores and websites should now be able to allow the customers to create website views, which are as per their preference. The key benefit of personalisation is that it helps the consumers to view the products in a way they love. It is a great way to build customer relationships. Using high-end tools, the e-commerce stores can help the users to personalise the products and do enhanced searches to find the stuff they exactly want. It also helps the sellers and businesses to serve their clients better.
Interactive websites create a seamless and real-time user experience.
Keep It Moving with Motion Graphics
Motion graphics are compelling and have a high call to action value. A static image or a latent video running on the web page may not attract the visitor’s attention much as these days; one is spending too much time on the digital media. The latest trend in e-commerce is all about creating hyper attractive motion graphics that create an awesome visual effect. Even though the trend is new, it is going to be big in the near future. Intelligently embedding motion graphics in the web pages of e-commerce store set in Shopify in South Africa with correct animation and interactive elements is the key.
Conclusion
Summing up, these are some of the coolest web designing trends of 2020 and beyond, which can help the designers and brand create effective websites. The uber-cool users of the next generation want everything fast, fun, and highly interactive. The key is to use the elements in a creative yet minimalistic way to maximise the effect.
Using the above-discussed points, web designers can create e-commerce websites through Shopify in South Africa that are profitable and help businesses reap the intended benefits.
