The cycle of life and more: business ideas from the USA

Green Pinata Toys – rent children’s toys


A business model based on this, which is slowly but surely arriving with us too, is subscription models for children. So not for children themselves, but rather for everything a child needs. For example, diapers, clothes, or toys. Depending on their age and cognitive progress, toddlers each need different toys that stimulate them in different ways. A toddler between six and 12 months, for example, will not be able to do anything with a puzzle or a picture book.

Business model: rent instead of buy
However, these toys cost a lot of money. And they are only of interest for a relatively short period of time, after which most of it ends up in a second-hand box or is offered for sale at the next courtyard flea market. The Boston-based start-up Green Piñata Toys, therefore, sends out age-appropriate toys in a monthly box to its customers. One box contains three to four toys. And should one of them go down particularly well, it can also be purchased on request? The company also attaches great importance to ensuring that the toys are free of toxins. Unfortunately, this is not always the case for a long time. The subscription costs the US $ 24.99 per month.

Green Pinata Toys was founded by Shiva Kashalkar in 2015 when she was looking for suitable toys for her little daughter. And found that the small apartment in which the family lived was bursting at the seams with all the toys that were no longer used. A business idea was born.

Recompose Life – Earth to Earth
From the easing of the start of life, we ​​move on to the end of life. A topic that we all have to deal with sooner or later. And one that should not be hushed up in the truest sense of the word. For years there has been an ongoing debate about the extent to which we should have a say in our own death: Keyword euthanasia. However, there has been another debate about the issue of death recently in the United States. The question of what should happen to our remains after we die. So far, dealing with these in the USA, as in most other countries, has been limited to two options. On the one hand the classic coffin burial, on the other hand, the cremation. On April 19, it was decided, at least in Washington State, that it should not stop there.

From 2020 it should be legally possible to compost the deceased. The start-up Recompose around founder Katrina Spade offers such a service. That might sound macabre at first. But that’s actually not it at all.

In fact, the idea isn’t really new at all. The composting of animal carcasses is not uncommon in agriculture, for example. Just type in “composting animal carcasses” into the search engine of your choice. There you will find numerous explanatory articles and even videos.

Okay … in animals maybe. But with people?

Well, a distinction must be made between humans and animals. But the idea is not really new among humans. In many old burial rites from a wide variety of cultures, the element of returning the body to earth after death can be found. With us, too, the idea of ​​being buried in nature rather than in the cemetery is becoming more and more popular. This can be seen, for example, in the emergence of the so-called “Friedwalder”.

But back to composting: Recompose Life has developed a process with which a human body completely decomposes within four to six weeks. All that remains is around two wheelbarrow loads of earth. This can then even be taken home by relatives. And be scattered in the home garden, for example. A scientific study at Washington State University previously confirmed that the method works. Composting – or “ recomposition”, as the process is officially called – should also be energy-saving and, above all, even environmentally friendly compared to classic cremation. Recomposition will cost around 5,000 US dollars. Also Kissanime improve their ratings by adopting new ideas

Park & ​​Diamond – safe and stylish through traffic

man with halmet
Young man wearing cycling helmet and sunglasses standing with his bicycle looking away. Male cyclist training on countryside.

But we’re not in such a hurry with death. The next business idea, therefore, serves to keep you safe. Even if more and more German cities are pushing to give bicycles and, more recently, scooter drivers the space they need, there is still a lot of catching up to do here. Because in many cases, cycle paths tend to be the exception. On the one hand, preference is given to pedestrians – and cycling on sidewalks is known to be forbidden and punished with a fine. On the other hand, in Germany, the automobile country, the focus is still on the car. As a result, cyclists often have to share the road with buses, cars, and trucks. And that is dangerous – in the event of a collision between a cyclist and a car, the two-wheeler will always lose out.

You can still protect yourself to a certain extent. For example through a bicycle helmet. However, very few cyclists do that – because the helmets are “too ugly” for them. The founders Jordan Klein and David Hall of the American start-up Park & ​​Diamond decided to change that after the accident of a family member. You cant also check this out for more ideas

Does that work?

it does. The founding team put a lot of work into the project. In 2016 they developed the first prototype of the helmet, and in 2018 they completed the second. The two were able to convince with their product as early as 2017 and were chosen as the winner of the Red Bull Launchpad.

The helmet also seems to be well received by potential customers. In September 2018, Park & ​​Diamond started an Indiegogo campaign – and was supported with over 1.3 million US dollars by November. It is now over $ 2 million from over 19,000 supporters.


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