You really must have an Instagram marketing plan that looks great in pictures? Look at these pointers to learn how to get the most out of the well-liked social media platform. With over 1 billion active monthly users and 200 million business profiles, Instagram has quickly risen to the ranks of the most popular social media network. As a marketer, what options does the platform provide you with, and how can you make the most of them?
In this piece, we’ll discuss how to develop a plan using Instagram to help you achieve your goals.
1. Define Your KPI’s
Let’s review your key performance indicators (KPIs) before diving into your Instagram plan (key performance indicators). Without considering how each social media platform contributes to your overall success, Instagram marketing departments will often create broad KPIs (or not).
So, what are you hoping to accomplish with your Instagram campaign?
Develop an active online group of followers. Which channels should you prioritize if you’re trying to increase community engagement as a key performance indicator?
An active following on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest may be grown, but doing so will take time and effort.
Monitoring the number of likes and comments on your Instagram posts and Stories might help you build an active following.
Can you tell me how often people choose to connect with you? (number of followers * 100)/(likes + comments). The goal is to monitor development, publish similar content, and improve strategies. Don’t feel like figuring things out? The report from Agorapulse handles everything for you.
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2. Raising Product Recognition
It’s possible to keep an eye on this KPI by following the number of shares your content receives and the volume of brand mentions. The “listening” option in your Agorapulse dashboard is a simple way to achieve this. Building a name for your company doesn’t have to cost you anything extra.
Because Agorapulse is so intuitive, With Power Reports, you can amaze your customer or supervisor with outstanding statistics every month or quarter, which makes reporting social media key performance indicators a breeze.
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3. Boost Revenue – Instagram Marketing
Instagram marketing Checkout, which allows users to buy items from companies straight within the Instagram app without leaving the app, is another tool that can be used to measure site traffic and increase sales on Instagram.
Because paid advertising costs money, keeping track of key performance indicators and return on investment is essential. It’s important to note that Instagram Checkout costs are substantial, especially for smaller businesses. If your shipping total is $8.00 or less, you’ll pay a flat selling fee of $0.40. The remainder of your payment is yours to retain.
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4. Verify Your IG Target Demographics
Is the IG audience a good fit for your products? Having a firm grasp of your target audience is crucial. It’s not required that you join Instagram marketing, even if it’s a popular social networking site.
In the United States, the percentage of Instagram marketing users between the ages of 25 and 34 was 31.4% as of July 2021. Users between 18 and 24 made up the second-largest demographic, accounting for 25.7% of the total. Females accounted for 58% of the total US Instagram audience.
In addition, the following are among the most popular topics discussed on Instagram, according to a study conducted by Facebook.
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5. Define A Clear Goal
You must be practical about what your brand can do at this stage. That’s what it would take in terms of resources (time, money, and people) to implement this plan. Competitor analysis is a terrific way to learn about new marketing approaches. It’s fantastic that you have such high hopes for them. There is no use in competing with Starbucks’ Instagram approach if you lack their financial backing.
Yes, let’s double-check that your needs have been met.
1. Designs/photos
Marketing on Instagram is image-based. Therefore preparation is key. Is it branded JPEGs or genuine photographs that you plan to upload? The answer to this question will depend on whether you have tangible things to showcase, events to attend, a sizable team, a fixed location, or clients to highlight.
2. Resources
If you want to be successful on Instagram marketing, you don’t need a massive design staff. You only need a high-end smartphone and a dedicated channel manager. However, you will want the services of a writer or social media manager with a knack for witty captions. What you just read is crucial. Access to a designer and cameraman may be a tremendous boon when making compelling video Stories, Reels, and gifs.
3. Getting To Know The Suite
With your key performance indicators and available resources in mind, you can decide which of Instagram’s many useful features to prioritize. Social media postings on Instagram remain in a user’s profile grid indefinitely. The viewers may swipe through the photographs and videos you’ve included in a single post. This is a fantastic chance to elaborate on a topic or share some background information.
4. Carousels
Like Ted Baker, you may use Instagram carousels to display your product line. Ad recall for this stunning Carousel increased by two percentage points, while sales to consumers aged 18 to 24 increased by 22 percent. The fact that this occurred should come as no surprise.
Using a carousel to demonstrate interdependence is a fantastic method of communication. A dress with accompanying purses, shoes, and outerwear, for instance. Also, a cosmetic line that works on a variety of skin tones.
5. Instagram Stories For Marketing
There is an 86% completion rate for Brand Stories. That’s massive compared to other means of expression, such as blogs and extended video presentations. Brands have a lot of options with Instagram Stories. These allow you to put your imprint on the product in terms of look and feel. Most of the brands and individuals pay for Instagram story views to achieve instant views for their stories and brand popularity among larger audiences.
As an illustration:
- Adapt the wording to match the brand’s hues.
- Make a story arc that will “uncover” something.
- Integrate still images with moving footage.
- Insert a label with a link.
- Use the secret code to view hidden GIFs.
- You can save the filters you use most often for reading stories.
- Keep your favorite stories front and center by highlighting them.
National Geographic is a brand to keep an eye on because of its novel and interesting story ideas (NatGeo). Their stories inform and entertain animals and nature worldwide in real time. Nobody can afford to go and shoot like National Geographic, but the fundamentals are the same. Wonderful visuals, clever use of stickers, lucid writing, and a competent speaker.
6. Instagram TV (IGTV)
As of early 2020, Instagram removed the orange IGTV button from the main feed, admitting that the service failed to gain momentum. Instagram TV is now the official name for the service, and the IGTV-only video format has been retired. Instagram’s main feed now supports 60-minute videos. They may be seen without switching to a separate app.
According to an Instagram representative, the Instagram TV app (formerly IGTV) will continue to serve as a “place for users to visit to watch the video.” As of now, Instagram TV is not geared at established filmmakers. Skilled social media managers are responsible for the platform’s most popular content.
For vertical videos, there’s Instagram TV. That limits how often you can recycle vertical videos. Although 16:9 videos will work on the platform, 9:16 videos work best. Events like seminars, workplace celebrations, and product launches may all be broadcast on Instagram TV. The fact that they can now last up to an hour is a big deal.
IGTV is not going away as an app. Instagram Live and any videos shot in the new format will now be hosted there. It will not, however, serve as a home for Reels.
Famous people like Dolly Parton and Pontus Jansson, along with lesser-known personalities, take over the Instagram account for three to four minutes each (a popular rock balancer). If you want to copy their look, you may have friends, partners, clients, and micro-influencers post a “takeover” video. As a result, you’ll be able to contact more people and rouse your loyal following.
7. Reels
Make some entertaining short films. It’s Instagram’s response to TikTok. Instagram has released a feature called “Reels,” which competes with TikTok.
Reels is a video recording and editing app that allows users to create and share short, 15-second films with custom audio and visual effects. In comparison to Instagram Stories, Instagram Reels offers a more robust set of video filters, transitions, and speed options.
The Instagram sticker Reels are more than a fun addition to your Story. Their prominence allows them to be seen easily. Many “explore” feeds have Reels videos at the top, then shown in a bigger format than the other postings.
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Instagram Marketing Guidelines
Some of your brand’s most important visual aspects are the colors, fonts, and presentation of your logo. If you already have brand rules in place, that’s fantastic.
If you have brand rules in writing, anybody on your staff or a third-party agency may take care of your company’s digital properties and ensure uniformity. You may, however, want to add a few more followers to your Instagram account.
Add Hashtags Frequently
Though hashtags for individual products and marketing campaigns will naturally differ, your brand and industry may be defined by a smaller selection of central hashtags. Noting these in your brand standards makes it simple to include them in content. Create a “banned” section of your rules for any hashtags you don’t want others to use. Every year, you should evaluate the efficacy of your Instagram marketing strategy and make any necessary adjustments.
