Meaning to combine, bundle up, or amalgamate homogeneous information or content together from the internet- ‘Aggregators’ have become the necessity for the brands & businesses in this digital age.
As there are millions of websites, aggregators ensure to maintain & manage the unending flow of information on the internet. They help end-users to find the required information from the web by navigating them to the source of information.
Therefore there are a variety of aggregators such as video aggregators, news aggregators, service aggregators, and more. But out of all, social media aggregators are getting popular with each passing day amongst marketers.
Why? Because the boom in the digital marketing sphere has made all the global companies and brands with a website leverage social media platforms like Twitter, Instagram, etc. The reason behind this social media use is to advertise & promote their brand and businesses amongst a large number of audience.
In this blog, we will mainly talk about social media aggregators & their importance for brands. So, keep reading!
What Is a Social Media Aggregator?
Be it users, marketers, or any influencers Social Media has created space for every person out there. All the social media platforms like Facebook, Instagram, Twitter are making a huge impact on brands and businesses of all sizes. Having said that, social media overdrive can also make it tough for marketers to keep up with.
So to streamline all the social media updates and posts through one source can be a daunting experience. Fortunately, social media aggregators have made it easier to maintain a balance between the user-generated content from all the social media platforms.
“Defined as a tool that allows you to collect posts and user-generated content from different social media feeds (via hashtags, mentions, etc.)- a ‘Social Media Aggregator’ is often used to display user-generated content on live social walls or on websites.”
The Ultimate Guide to Social Media For E-commerce
Benefits of Social Media Aggregators
We have compiled a list of all benefits associated with social media aggregators!
#1. Effective Customer Engagement
Regardless of your industry, social media aggregators are essential to boost your community & audience engagement for your brand.
Also, you can create a buzz around your products or services with the help of the Social Media Wall created by user-generated content.
Encourage your customers to use your unique hashtags in order to create & share content on various social media platforms.
In short, a Social Wall is the best way to engage with your customers/followers, drive more social traffic, enhance brand awareness, build healthy brand-customers relationships, and many more.
#2 User-Generated Content Builds Trust & Authenticity
Social Media is a hub of user-generated content, which is said to be the most authentic, trustworthy & reliable form of content as compared to any other type of advertising.
From videos, text, testimonials, to audio; any form of content that is created and shared on social media platforms by unpaid users themselves is known as User-generated Content.
According to the stats, more than 50% of customers trust UGC over branded content. While over 90% of the customers trust user-review while making online purchase decisions.
This clearly shows how important UGC is for the brands as it is most likely to increase their brand loyalty.
#3 Quality Content Curation
As there are plenty of social media platforms available in the marketing world, it becomes tougher to manage all the information efficiently and authentically.
So, never underestimate the importance of content curation which is possible by social media aggregators.
These tools help you connect all social media in one platform, plus it allows you to moderate information and gets rid of inappropriate content to maintain its quality.
In short, make the best quality content available in just one click to let businesses reach their target audience more effectively.
#4 Boost Sales & Revenue
The marketers are leveraging powerful social media testimonials and user-generated content within the several marketing channels approach for sales and marketing.
Especially, through social media e-commerce, brands are affecting the buying decision of customers. This way social media aggregators help them to boost their sales & eventually directly affect the revenue generation.
#5 Track & Evaluate the Competition
Last but not least, social media aggregators help companies think OUT OF THE BOX to monitor their competition.
By monitoring what is going well with the audiences in terms of your shared social media feeds, you can learn from your & your competitor’s mistakes & therefore convert failure into your success.
FINAL WORDS
Most importantly, a social media aggregator like Taggbox enables you to leverage all the aforementioned benefits. Along with that, this tool has a pool of features to offer like Customization, an advanced moderation & Filtering Panel, Custom CSS, Insightful Analytics & many more.
You can enjoy several benefits of aggregator tools including increasing your brand awareness, boosting sales & return on investment (ROI), enhancing your engagement, and more.
Don’t miss out any opportunity to promote your brand, especially when it comes to trending marketing opportunities. With social media aggregators you can keep monitoring of the popular hashtags on social media channels and make your UGC marketing go viral over these channels.
You also get to know about the influencers of your industry who are engaging and attracting audiences to your brand.
Enhance your UGC marketing with social media aggregators like Taggbox, it will turn your UGC strategy into a successful one. Amazing right!
In fact, Taggbox also has a User-Generated Content Rights Management feature that helps brands to take permission from the original content creator to repurpose their content.
