Roncesvalles retailer pairs see-before-you-buy displays with Sommelier-level guidance
TORONTO, ON — Purple Tree Cannabis, the independent, family-owned retailer on Roncesvalles Avenue, is drawing attention to the part of its shop that longtime customers already know to ask about: the FRESH section.
The idea behind FRESH is simple. It gathers premium product that has recently arrived and is in peak condition, so customers looking for flower at its best have an easy place to start.
That emphasis fits how the store has operated since opening on Roncesvalles in 2021. Products are displayed openly so shoppers can see what they’re buying before they commit, a small detail that takes some of the guesswork out of a category that can feel intimidating to newcomers.
Guidance is the other half of the equation. Purple Tree’s budtenders are trained to a Cannabis Sommelier level, and the team is known for a no-jargon approach: plain, friendly advice rather than a sales pitch.
“We want people to leave with exactly what they came for, and to feel good about the choice,” a Purple Tree spokesperson said. “Showing customers the product and talking them through it honestly is just a better way to shop for cannabis.”
The Roncesvalles store anchors a neighbourhood known for its independent shops and its proximity to High Park, and the brand also serves customers from its Mississauga location. The shop is dog-friendly, a nod to the steady stream of Roncy regulars who stop in on their daily walks.
About Purple Tree Cannabis
Purple Tree Cannabis is an independent, family-owned cannabis retailer with locations on Roncesvalles Avenue in Toronto and in Mississauga, Ontario. Built on care, integrity, and straightforward service, the store offers a curated selection of Canadian-grown flower, concentrates, edibles, and accessories, with Cannabis Sommelier-trained staff on hand to help.
Purple Tree Cannabis Puts Freshness Front and Centre With Its FRESH Selection
Roncesvalles retailer pairs see-before-you-buy displays with Sommelier-level guidance
TORONTO, ON — Purple Tree Cannabis, the independent, family-owned retailer on Roncesvalles Avenue, is drawing attention to the part of its shop that longtime customers already know to ask about: the FRESH section.
The idea behind FRESH is simple. It gathers premium product that has recently arrived and is in peak condition, so customers looking for flower at its best have an easy place to start.
That emphasis fits how the store has operated since opening on Roncesvalles in 2021. Products are displayed openly so shoppers can see what they’re buying before they commit, a small detail that takes some of the guesswork out of a category that can feel intimidating to newcomers.
Guidance is the other half of the equation. Purple Tree’s budtenders are trained to a Cannabis Sommelier level, and the team is known for a no-jargon approach: plain, friendly advice rather than a sales pitch.
“We want people to leave with exactly what they came for, and to feel good about the choice,” a Purple Tree spokesperson said. “Showing customers the product and talking them through it honestly is just a better way to shop for cannabis.”
The Roncesvalles store anchors a neighbourhood known for its independent shops and its proximity to High Park, and the brand also serves customers from its Mississauga location. The shop is dog-friendly, a nod to the steady stream of Roncy regulars who stop in on their daily walks.
About Purple Tree Cannabis
Purple Tree Cannabis is an independent, family-owned cannabis retailer with locations on Roncesvalles Avenue in Toronto and in Mississauga, Ontario. Built on care, integrity, and straightforward service, the store offers a curated selection of Canadian-grown flower, concentrates, edibles, and accessories, with Cannabis Sommelier-trained staff on hand to help.
