Creating a nice website can be difficult and time-consuming. Even though there are billions and billions of websites on the internet, just a few thousand of them are generally decent. People use the internet for a variety of purposes, including shopping, ordering food online, researching university websites, reading articles from other websites, and so on. An excellent website design should accomplish its goal of communicating a specific message while also engaging the visitor. Consistency, colours, font, graphics, simplicity, and usefulness are all principles of good web design that contribute to successful website design.
There are several important elements to consider while developing a website that will influence how it is perceived. A well-designed website can contribute to the development of trust and the encouragement of visitors to take action. Making sure your website design is optimised for usability (form and aesthetics) and how easy it is to use is key to creating a pleasant user experience (functionality).
“Design is not just what it looks like and feels like. Design is how it works.”
Make your websites usable, beautiful, welcoming, and enjoyable to use by following the main concepts outlined below.
Principles Of Good Web Design
1. Easy Navigation
This is one of the most crucial aspects or principles to remember and put into effect while developing a website. Clutch conducted a survey and found that “Almost everyone (94%) says easy navigation is the most important website feature”. It’s true because if your site is difficult to navigate and has nothing widely accessible to begin with, things may not proceed well. A straightforward menu arrangement and the ability to move swiftly and reliably through sites are all part of easy navigation. Don’t worry, I’ve got some helpful hints for navigating a website.
- Keep the navigation bar as simple as possible by including only the most essential items.
- Reduce the number of drop-down menu options
- Follow real-world conventions or name the options in the user’s language.
- Keep the number of clicks on the website to a minimum.
2. Responsive design
Let’s start with the fundamentals. The design of a website/webpage that works effectively on all smartphones, PCs, laptops, or other display devices, regardless of their aspect ratios, is known as responsive design. The height and width of a display device are referred to as the aspect ratio. Today’s user expects a mobile version of a website. It is the designer’s responsibility to not just design the website for a larger screen, but also for smaller screens. The website should not be limited to a single iPhone, Blackberry (if that’s still a thing), Samsung, or One Plus device. The design should be compatible with any smartphone on the market. At the very least, attempt to use every smartphone. The following are some helpful hints for responsive design:
- Enhance the images
- Ensure that buttons on smaller screens may be easily pressed.
- Make a few prototypes.
- Consider using a mobile-first design strategy.
Hint: Follow these steps if you want your design to be the finest.
Understand →Explore →Prototype →Evaluate
3. Same Color Scheme (Consistency)
Colour is very essential for defining knowledge hierarchy through websites. Users should be able to skim pages and get a sense of what they’re about. Maintaining a consistent colour palette is one of the most difficult chores on the globe. It’s possible that the colour we enjoy will be disliked by others. There is frequently a colour tradeoff. Check to see if the colour you chose is popular with others. Because some colours work well with certain texts and others don’t, maintaining consistency is crucial. Conduct a survey, test it, and iterate until you receive positive feedback from users. Additionally, your website’s colour palette must be consistent. Don’t use a colour combination. That’s a terrible concept.
Some of the tips are:
- On your website, avoid using too bright or dark shades.
- Wherever possible, underline the most important facts.
- Make sure you use the correct colour scheme.
- Keep the colour scheme as simple as possible.
4. Comfortable UI
The user interacts with the system using a user interface. It acts as a link between the user and the system. If the user interface (UI) is good, the user will want to spend more time with it. The designer’s job is to make the user interface look clean and fresh. Here are some pointers on how to make a nice user interface:
- Maintain a simple user interface.
- Make the most of the page arrangement.
- Fonts and colours that are consistent
- Remove all non-essential information.
- Information should not be scrolled indefinitely.
Connect anything to the user’s own experiences to make it intuitive. When designing, use metaphors. Before we create something, we should often ask ourselves the following three questions:
- Who are the users?
- What are the activities being carried out?
- Where does the interaction take place?
We need to improve how people connect with their products. As a result, they are tailored to the user’s actions and requirements.
5. Performance: Quick to show something
The website’s performance should be as smooth as butter, not as slow as a sloth (that’s a poor comparison). If a website’s performance is too slow, it will have a negative influence on the website’s business. Furthermore, users may abandon the website. Consider your options and act intelligently. Things might make more sense later on. Below are some suggestions for improving the performance of your website.:
- Compress your files
- Optimize your images
- Avoid using many images: use text instead
- Reduce HTTP requests
6. Make Proper Writing
Because the Web differs from print, it’s important to tailor the writing style to the tastes and surfing patterns of your audience. Promotional copy will not be read. Long blocks of text without pictures, as well as keywords in bold or italics, will be skipped. Excessive phrasing will be ignored.
When it comes to writing, the best answer is to
- utilize short, precise words (come to the point as quickly as possible),
- employ a scannable design (categorize the content, use multiple heading levels, use visual elements and bulleted lists which break the flow of uniform text blocks),
- Utilize simple, objective language (a promotion does not have to seem like advertising; give your consumers a fair and objective reason to use your service or stay on your website).
7. Avoid Unnecessary “Alerts/ Dialogs”
Don’t irritate users by presenting them with needless dialogues every time they interact with the page. Assume the user is attempting to make an online payment. Only show dialogue or send an alert whether the transaction is successful or unsuccessful. When customers input their card data such as name, DOB, or pin number, don’t give notifications or conversation every time. Also, before displaying notifications without their consent, it’s occasionally a good idea to ask the user if they want to receive them.
The General Principles Of Good Web Design are listed above. You may simply create user-friendly and functional websites using these ideas. It would be difficult to create a nice and intuitive website without these fundamentals. Just remember that a website with excellent usability and user-friendliness will always flourish in the real world.
Thank you for taking the time to read my essay. I hope you found it entertaining. I’m delighted you learned something. Keep an eye out for more information.