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Recreation and Sports

PCB Confirms A New One-Year Sponsorship With Beverage Giant Pepsi

Team Pakistan

This year has been completely different from all aspects such as financial, economical, medical, and others. People around the world have been in turmoil and panic. All of this started back then in November 2019 in China due to the outbreak of a virus called coronavirus. It wasn’t until March 2020 that the World Health Organization (WHO) characterized it as a pandemic. Whole of the world went under lockdown and that lead to an economic halt. This economic halt in turn increased economic difficulties, more for those countries that were already struggling with the debt problem.

The multinational effect

Multinational corporations around the globe too took the hit. However, there were some who benefited extremely such as amazon, Facebook, and other tech startups. A lot of people lost their jobs due to Covid-19, many got affected in other ways, and still the rampage is going on.

Effect on Sports World

All sorts of sport also got temporarily suspended around the globe and it caused great sorrow for the viewers. Along with football, the cricket world also felt this pain. Sort of same happened with the Pakistan Cricket Board (PCB). However, ultimately they were able to secure Pepsi Pakistan as their sponsor for another two years. This partnership is to continue till the 30 of June 2022.

There is a whole lot of live cricket to watch when it comes to Pakistan side in the upcoming time. There is a whole tour scheduled for England which comprises of a T20 and test series, starting from the 5th of August. Apart from this there’s also a T20 world cup coming up and then a home series is lined up with South Africa and Zimbabwe. This doesn’t end here. With Zimbabwe, South Africa, and New Zealand there are also away series to be played. So this simple means a lot of good news who were missing out on live cricket streaming.


PEPSI – A long stretched partnership

This partnership between Pepsi and the Pakistan cricket board stretches for over a period of two decades. The officials were delighted with having Pepsi on board as a sponsor for at least another 12 months. It was difficult to fight the economic backdrop but ultimately good news came for all the cricket fans. For those of you who were missing out on cricket can now surely sit back, tune into Tensports live and then watch the match with ease.

In addition to Pepsi, PCB also told that easy paisa, a digital financial services company would be an associate partner during this tour of England. Good news, right? Acting as a principal partner for the Pakistan cricket team is also considered as a well-received journey by the official management of Pepsi. The officials also shared the excitement that Pepsi officials had for sharing beautiful passion of the Pakistani population for cricket. If you are one of those people who are still asking here and there, how to watch live cricket match? Then don’t worry because we have answer to this question too.

Also Read: England vs West Indies 2nd Test Live Streaming: When and where to watch ENG vs WI?

Looking for an answer? is one of the best OTT platforms available in Pakistan for people to tune in and watch Live TV. Now if you want to watch ten sports live then you don’t need to look here and there for an authentic source. Just tune in here and enjoy a hassle-free experience.

There are a lot of cricket fans who miss out on live cricket scores because of the ‘special errands’ that they have to run every now and then but with such an opportunity available, now you can keep track of your favorite cricket teams whenever you want. Well, this goes for your answer.

As for the sponsorship, it is a step by Pepsi which has been welcomed by every sector in Pakistan and that is how it should be.

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