Innovative Ways to Use Custom Candle Packaging For Branding
In contemporary times, candles have been evolved from a utility item to a decoration piece for every type of occasion. They are perceived to fill special moments with happiness, delightfulness, and aroma. The presence of candles is thought to make the moments memorable for quite a long span. These have become a symbol of light, illumination, divinity, celebration, and much more. This is the reason that this product shows significant presence on almost all the events, from religious, like Christmas, Sunday ceremonies or christening of babies to birthdays, weddings and parties. The soft flickering of custom candle boxes flame creates a very soothing and relaxing effect on the nerves. Therefore, to contain the delicacy and beauty of candles, tailor-made boxes are being creatively crafted to align with the item’s essence. Furthermore, the boxes enhance the shelf life of the candles and associate them with a particular brand. A huge assortment of candles is available for which various types of packaging are present in the market.
The usage of candles has become very frequent and retail stores are full of them due to high demand from customers. People usually pick them while shopping and this is why it is important to package them appropriately for customers to easily pick your branded candles from the vast seas of choices. Retail aspect of selling has innovated custom candle boxes to hold these items in beautiful and justifying boxes. In this era of stiff competition, many small brands are also trying to compete with larger and more dominant brands that is a hard task to unravel. So, if you want to increase sales, you have to act smart instead of adopting conventional marketing approaches. If you are in the candle business, then this guide will be very beneficial for you. We highly recommend you to go with customized boxes for the packaging of these retail products to stand apart. Choosing modified packaging over pre-made boxes can help you drive more sales and viewers towards your products.
Here are some ways that you can make custom product boxes and packaging work well for your brand:
Make your products look even more beautiful
The packages are made with creative designs to make the products inside appear pleasant. Candles specifically are objects that reflect serenity and the packaging must project it too. This is vital because customers associate the boxes with how effective the products are. Elegant boxes link this quality with the candles packed inside and boost their sales.
Allow the style to be inclusive of your brand personality
These boxes can be tailored to your specifications. The brand identity must shine through the packaging to not only prompt customers to take notice of the products but also memorize the brand appeal for longer. Packaging that looks distinct encourages potential customers to pick your candles from the other options. Right from the color combinations to the logo and font sizes, every aspect of the packaging boxes is modifiable to achieve desired results. Your target customers will be more aware of how your brand looks through unique styling.
Enables safe transportation
Creating apt dimensions help to fit your products perfectly inside, securing them from shocks and turbulences. Certain packaging material like corrugated stock is the best shipping partner that delivers your candles in the most protected form. Happy customers are bound to repeat orders and refer your brand to others too. Your products are probably kept at supermarket storerooms with varying environments. Keeping the products intact is made possible through these boxes that shield the candles from dust and water.
Markets the brand with personal content
Candles are used in numerous variations. They probably form part of special times. So, make your candles appear perfect for such events by adding a personal message with the packaging. Boxes printed with texts that communicate directly with customers make them feel valued and convince them that the product is what they are looking for. Adding customized content surely helps in captivating buyers’ attention while they shop.
Gels well with your finances
Promotions and branding can consume a large chunk of your finances. These custom candle boxes are produced at affordable rates that help you to maintain healthy bottom lines while giving a much-needed boost to profitability. Brand promotions that are cost-effective, like these boxes, become a permanent part of your business activities and become your go-to solution for your marketing needs.
Identifying gaps in the market
Crafting a niche in the market associates your brand among market veterans. The key is to identify what customers want their candles to be like and in what form they want to see them including the outer packaging. This can be done easily through market research and following top industry trends. Often the market dominator brands can be observed to see how they react to evolving customer tastes to imbibe that within your marketing schedules.
Retail products are commonly kept in every small and big shopping outlet. When people visit these stores for buying their specific products, they might be attracted to the packaging box of your product. This results in them buying your products by just seeing the packaging boxes’ style and design. So, you can realize the importance from here. The first impression is even more important than your product quality. So, always go ahead with boxes crafted with beautiful artwork printed on them or create one with the help of experts.
Choosing the right materials
These boxes are readily available in a large pool of choices. You can select the one that you deem most suited for your candles and intended buyers.
Rigid packaging – for a more luxurious look.
Corrugated stock – for shipment along long routes
Kraft boxes – to reduce carbon footprints and recycle promptly.
Cardboard boxes – for quick displays with strong structure
Card-sheet stock – for exhibiting true colors with aplomb!
These tips can help inflate the sales volume with relative ease without pressurizing your budgets. Just make sure that you are choosing a reputed packaging company that is also going to offer you free design and shipping support.