The following 5 simple digital marketing tips can assist your web development company Chicago to attract new customers and produce leads.
Diversify and Deliver Content
Your company should communicate with customers through different social media accounts, including Twitter, Facebook, Pinterest, and Google+. Which of these you utilize is completely up to your marketing team and you, but each of these provides your company with an ideal opportunity to personally communicate with potential customers. By engaging and operating on different accounts at once, you can increase your customer-base growingly. Additionally, diversify your accounts by creating new content for each. This will bring in various groups of clients and customers who might not have found you otherwise.
Cater to Mobile Visitors
Being able to meet the needs of your customers on to the go is key to running a successful web design company. More and more people are seeing the website on the mobile screens of their tablets and phones rather than on desktop computers. Having a responsive design on your website will convert it to fit any screen that makes sure that your clients can shop and visit your website from wherever they are. With a responsive website, you are in touch with the dominant technologies of today and as well as with the needs of your clients.
Less Words, More Pictures
Blog postings, Image-centric websites, and lists are increasing fame among web-consumers, and you can see this trend on websites like Buzzfeed and Pinterest. Cash in on this trend by utilizing photographs to move your key points home. According to Entrepreneur Magazine, a business which integrates infographics see more shares of their content across social media than websites that do not. It means that the more images you utilize, the more likely people are to go through and actually digest your content, hence making them more likely to share it with family and friends.
Use Ad-Retargeting Reminders
Ad-retargeting utilizes algorithms and code as an emerging trend to make ads for your business on other sites your potential customers visit. For instance, once a consumer visits your website, cookies will notice what other websites they visit. Then Ads for your business will be seen on these later sites so as to keep your brand fresh in their memory when they begin to find out web design companies and agencies seriously. Having the advantage of this new form of website marketing can highly grow your website traffic, and is a simple way to keep potential customers thinking about you.
Rank Your Company Online
Ultimately, if you decide to list your business in an online directory that specializes in website companies and design firms, you are opening doors to millions of potential customers who will never have known to find for your business. I find out and professionally rank one of the best web development companies near me across the world so as to connect them with customers looking for remarkable web design services for their businesses. Listing with top directories will let you have access to customers – both worldwide and locals – who are looking for skilled professionals to construct their websites. Get started by listing your design agency with top directories.