Have you recently come across the new algorithms of Google?
If so, you must have learned that Google is using multiple algorithms to rank a website. It takes multiple factors into considerations to boost a website ranking. And one among them is the brand mentions!
Brand mentions matter for brand reputation. And the websites ranked on the top of every search engine result page possess a good reputation online. This implies that the brand mentions play a vital role in growing the ranks of a website on Google and any other search engines, possibly.
Does your brand’s reputation damage? Well, it might have hampered your online rankings as well! Talk with an agency that offers a comprehensive range of online reputation repair services and sees the magic.
Are you excited to learn how you can increase your search engine rankings with brand mentions?
Keep reading the blog and find your answer.
5 Easy steps to improve rankings with brand mentions
- Encourage customers for online reviews: Online reviews are the key to brand reputation. People usually go through the reviews first to judge the brand and its products and then make their decision. However, a review can do nothing without a brand mention.For example, you are talking about the brand Nike. But you haven’t mentioned the brand name anywhere in your review content. Do you think the readers will understand that it is about the Nike brand? Definitely, not.
A brand review can build brand recognition and increase the chances of receiving mentions. Usually, customers do not miss out on mentions while creating their reviews. Google when crawls these reviews across the web, takes no time to rank the website higher on SERPs.
- Create more engaging content: Website ranks highly depend on website content or content related to the brand. Create engaging content in the form of blogs, articles, social media posts, videos, infographics, PRs, etc. They increase the chance of digital presence and are likely to generate quality leads for the website.You will be surprised to hear that sometimes these contents carry brand mentions which later on turned into effective links to the website. Building links in the content is a form of content marketing that boosts the market performance and naturally build more traffic.
- Encourage influencer marketing: Collaborating with your influencers is the next biggest step that you must step for improving your ranking with brand mentions. Monitoring and tracking brand mentions across the web gives you a way to reach out to the source of influencers.Knowing your competitors, your customers’ insight, marketing trends, and performance, you can get an insight into your influencers through brand mentions. Keeping track of the mentions, you can understand the factors that actually influence your brand. Spot them, repair them, and enjoy the better rankings.
- Filter your mentions: Brand reviews contain brand mentions. What if the mentions are used negatively in the content? Negative mentions, just like the negative reviews, build a bad impression on the audience. Of course, this won’t create high rankings for the website, rather pull down the existing image of the brand.Filter your mentions by categorizing them into two – positive and negative. Analyzing the positive mentions, you can measure the magnitude of the brand over the web. Add links to the positive mentions and filter the one with negative sentiment.
Try to turn the negative mentions into positive by responding to the comments or in any other way. This boosts the overall performance score by improving domain performance, social shares, followers, and so on.
- Turn mentions into links: Finally, your job is to link all your mentions so that readers can find their way to your website. It’s a link-building technique to drive more traffic to the website.Linked mentions create more engagement, driving more customers to the site. Brand engagement, brand recognition, and brand awareness thus follow their way to your website. This, of course, results in a high ranking on Google.
Conclusion
Brand mentions can influence your search engine rankings. Just follow the above-mentioned steps and you will be blessed with high ranks on SERPs.
However, securing the topmost position is not an easy job. Proper maintenance and management of your brand mentions are required to seek the position for a long time.
Get help from the best reputation management company. The professionals there make use of advanced ORM tools and strategies to manage the reputation online and build better performance.
