How to Increase Organic Traffic to Your Site
- Identify and fix non-performing content.
- Find new keyword opportunities.
- Optimize for higher CTR.
- A blog to increase ranking keywords fast.
- Improve Site Architecture to Get Sitelinks.
- Dominate Featured Snippets.
Organic search accounts for 51% of all website traffic and 40% of total income. That is why SEO experts are constantly working to Increase organic traffic.
But wait, you must generate visitors through social media networks in order to rank your website organically. Do you have a firm grasp of the fundamentals of social media marketing? If you answered no, take a look at our instructions – 9 Ways to Use Social Media to Increase Website Traffic.
1. Identify and Fix Non-Performing Content
Non-performing content is content that doesn’t help a website meet its marketing goals, such as boosting organic traffic, conversions, or referrals from other websites. It’s not helping you, and it can even be hurting your prospects of increasing organic search traffic.
This is due to the fact that non-performing content depletes the crawl budget, which is a limited resource used by search engines to determine how many and which pages of a website to index. If your site has a lot of non-performing content, search engines will become stuck crawling it and leave before crawling the good stuff.
Search engines will have enough resources to crawl the most important pages and articles on the site. In the long run, this content will rank better in the SERPs, resulting in more organic clicks.
First, figure out which pages on your site are generating the most backlinks, traffic, ranking keywords, and conversions. A content audit is the most effective way to achieve this:
- Make a list of target keywords and related articles that don’t get much traffic for that phrase. One method to achieve this is to use Alexa’s Site Keywords tool.
- Enter your website’s URL to obtain a list of all the keywords that are increasing organic traffic.
- Filter phrases with a Share of Voice of 0 to 5 to get rid of phrases that already get a lot of traffic for that topic.
- This will provide you a list of terms that people are using to find your website. Download a spreadsheet of your keywords to see which ones are sending people to specific URLs on your site.
- Examine each URL’s performance in terms of important organic metrics including increased organic traffic, bounce rate, time on page, and click-through rate (CTR).
- Examine qualitative elements such as the quality of the material and the timeliness of the delivery.
- The SEO Audit Tool from Alexa will assist you in identifying SEO problems such as broken links, dead-end sites, and duplicate content.
- Use our content audit template to arrange the information and takeaways.
2. Find New Keyword Opportunities For Increase organic traffic
Even the most successful keyword strategy is certain to contain problems. That’s only natural: new, relevant keywords surface often, and adding new product features generates new keyword potential. Content creation takes time to incorporate such prospects into the keyword strategy.
Don’t skimp on a keyword approach that fills in the blanks, though. Keyword
The risk that they aren’t taken might hinder organic traffic growth and give competitors a leg up. You can improve both search traffic and brand visibility by identifying opportunities and implementing them into iterations of your keyword strategy.
How to Find Keyword Opportunities
Enter your website or a relevant phrase into the tool. This will provide a list of similar keyword suggestions, which you may sort to find the most popular.
Remove any phrases that aren’t relevant to the Competitive Power of your website. This is an Alexa metric that identifies which keywords you can rank for and which you can’t. It’s determined by how well your site has previously fared in organic search.
If you truly want your website to rank organically on Google, you must execute SEO on the site for better results and long-term performance. The finest part of ranking on the first page is working with the top SEO agency.
By actually searching the keyword opportunities and observing what sort of content ranks high, you can map the search intent of the term possibilities.
3. Optimize for Higher CTR
When it comes to organic search traffic, getting to page one is just half the fight; you also have to persuade searchers to click on your result rather than one of your rivals.
Optimizing the click-through rate (CTR) has two advantages. To begin, you’ll steer search traffic away from rivals’ sites and toward your own, resulting in an increase in organic visitors. Second, you’ll provide favorable signals to search engines: A high CTR is one approach Google uses to prioritize search results.
4. A blog to Increase website ranking Keywords Fast
Blogging is one of the most effective strategies to increase the amount of keywords your site ranks for, particularly non-branded keywords. Blog entries, which include top-of-funnel educational content, establish your organization as an authority in your field while also enabling you to show off your product to others seeking for comparable information.
Gated content may assist fill the sales funnel with qualified leads, therefore blogging can aid your marketing funnel and B2B marketing strategy.
Increased organic traffic will be driven by blog material that solves genuine customer needs. A blog approach that is solely focused on items or services may turn off searchers.
5. Exploit Site Architecture to Get Sitelinks
The architecture of your site influences how crawlers access it as well as how human searchers explore and interact with it. therefore Crawlers won’t be able to tell which pages or articles are the most important to your site if your site architecture is complicated. Users may be unable to find the information they need, leading them to leave the site. As a result, search engines send your site bad ranking signals, and it falls down the SERPs.
Good design improves organic traffic by positioning your site higher in the results and increasing the chances of having site links featured in SERPs.
6. Dominate Featured Snippets
In 2016, Google introduced highlighted snippets. These enhance results are intended to respond to a searcher’s query right on the results page, removing the need for the user to leave Google in order to obtain the information they need.
New Google features such as highlighted snippets and the knowledge graph are leading fewer visitors to discover your website via search results. It doesn’t have to be that way, though. HubSpot’s Matt Barby observed that being in a highlighted snippet boosts organic traffic.
Smart structure and content are critical for improving organic traffic with highlighted snippets. therefore pushing competitor results down in the rankings, you’ll get brand exposure as well.
10 Ways to Boost Your Page Ranking and Organic Traffic
1. Check your current search ranking
Before attempting to increase your website’s search rating, it’s vital to understand your present position in Google’s search results.
If you understand this information, you’ll be able to see where you need to improve and build a solid foundation from which to work. Using tools like SERPs.com, you may see where a site page ranks for a given keyword or term.
Once you’ve entered this information, you’ll be able to examine your page’s search ranking on Google, Yahoo!, and Bing, as well as its loading speed. By keeping this data, you’ll be able to evaluate which efforts to do in order to improve your site’s overall organic search rating.
2. Define a keyword list Increase organic traffic
Now that you know where your pages rank for certain key terms, you’ll be able to refine and define a keyword list that you can use to base your website’s content around – in other words, you’ll be able to pick the most relevant keywords for your site to bring in related traffic that boosts your page ranking.
If you target the right keywords for each page of your website based on what you’re trying to sell, the message you’re trying to communicate, and where you anticipate to meet the customer on their purchasing journey, you’ll notice a huge rise in your organic search ranks.
3. Optimize pages for personas first, search engines second For
When buyer personas are implemented, a website becomes two to five times more effective and easier to use for targeted consumers.
Because today’s customer is more knowledgeable and powerful than ever, you’ll need to generate high-quality content that is informative, clever, and personable in order to interact with their needs and, as a consequence, grow your organic search authority.
If you produce content with a customer persona in mind rather than a search engine in mind, you’ll have a far greater chance of it being consumed and shared. This will increase the number of backlinks to your site, which will boost your search engine results. When changing your web page, make sure the language and information are digestible, conversational, and appropriate for a human audience – if it’s not good for you, it won’t be good for others, and it won’t rank well.
4. Quality copy always wins
To work for search engines, quality writing with powerful anchor text and well-defined headlines is essential. Marketers have had to focus on offering the best user experience possible since Google’s Panda algorithm change in 2011 (which caused many websites’ search authority to plunge), in order to rank well. Good copywriting that combines keywords sparingly and naturally is the key to enhancing your organic results, allowing you to humanize your brand while giving a better customer experience.
5. Create cornerstone pages
The chances of your website having numerous pages loosely based on the same subject or keyword are great. Innovative cornerstone content may also assist you in increasing your search profile and increasing brand recognition.
When you construct one cornerstone page made up of essential material from your website’s other pages, you’ll produce a rich, informative, and authoritative master resource for search engine bots to crawl.
Innovative cornerstone content may also assist you in increasing your search profile and increasing brand recognition.
6. Optimize those page titles
HTML is crucial when it comes to Google and other major search engines.
tag is a crucial piece of information for your website, and it should be well-organized.
The title tag should be a succinct synopsis of the material on your page, and no two title tags should ever be the same (Google hates duplication). To help improve your page’s organic search ranking, keep your title tag around 70 characters long, with the most relevant or primary keywords at the beginning. It’s also a good idea to add your brand keyword if you want to improve your brand authority (the keyword used to search for your company name or a version of it).
7. Increase organic traffic Spruce up your meta descriptions
While your meta description isn’t a direct ranking element for search crawlers, it can have an influence, and if written properly, it may inspire readers to click through to a page, improving its authority and helping your website rank for certain keywords. Furthermore, if you include your target keywords in the description, Google will bold them in the SERPS, making your website more accessible to online searchers.
8. Use your ALT tags wisely
This is the kind of example you’d see in a content management system like WordPress, and it involves your photographs. Many people overlook the ALT tag since it isn’t visible when an image is shown on a web page. It does, however, play a substantial role in improving page ranking.
Image alt tags have a big influence on your website’s organic ranking.
Your alt tags will be read to a user by screen readers for the visually impaired. For search engine crawlers, this HTML element acts as usability assistance. By putting a term unique to the page in an ALT tag, you may assist improve your web page’s organic search ranking.
9. URL Structure matters in increasing organic traffic
The structure of your URL is critical; keep it between 50 and 60 characters long.
Longer URLs are easily accommodated by search engines like Google and Bing. However, MOZ research reveals that shorter URLs perform better in natural search.
A URL that is fewer than 100 characters long is prefer. One that is 50 to 60 characters long is even better.
10. Mix up your anchor text To Increase organic traffic
We’ve previously spoken about anchor text, so let’s go over it again.
So, what is anchor text, exactly? Google employs anchor text to determine the topic of the linked website. And it looks to be this way…
Google employs anchor text to determine the topic of the linked website.
Instead of squandering an SEO boost by referring to something like this. You should strive to utilize combinations of precise keywords related to the page you’re sending readers to when linking to anything in an article, both internally and externally.