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Digital MarketingSEO

How to Choose SEO Services for the CBD Industries

According to the Global Cannabidiol (CBD) Oil Industry Report 2020 by Globe Newswire, the global CBD market is expected to grow from a paltry $967.2 million in 2020 to a whopping $5.3 billion by 2025.

One of the main reasons behind the sustained rise in global CBD sales is the growing list of diseases that cannabis extract can treat. Over the years, medical researchers have continually uncovered more CBD uses while also endeavoring to dispel the unfounded suspicious surrounding cannabis use. While regulators’ response to mainstream cannabis products has been slow and gradual, things don’t look too bad for CBD, which makes now the best time to invest in the lucrative CBD trade. 

It would be best if you also considered investing in the CBD industry because there are several sectors you can focus on. Examples include CBD production through hemp cultivation, CBD processing, and CBD product distribution, to mention but a few.

Cannabis plant
Source: Pixabay.com

SEO Marketing For CBD Businesses

There are numerous ways to market your CBD products. You can choose traditional marketing methods like soliciting for referrals or opt for digital marketing techniques like search engine optimization (SEO).

However, it’s important to remember that most cannabis users prefer to shop for their products online, which makes it necessary to promote your CBD products and services using digital marketing techniques like SEO.  

SEO refers to the practice of boosting the visibility of a website organically so that the site appears high up on search engine results pages (SERPs). When you run a search for a CBD-related keyword phrase like ‘’CBD store near me, ” you’ll discover that specific sites rank higher than others on SERPs. That’s true even if the stores that the search engine pulls up on the first page are all located down the street. 

Since SEO is such an intricate process, you require an agency that can get the job done at the least expense of time and money. 

Seo, Sem, Marketing, Optimization, Web

SEO marketing is highly effective for CBD businesses

Source: Pixabay.com

Factors to Consider When Choosing SEO Services for CBD Industries

  1. Their SEO Rankings

You want an SEO service that will increase your website’s visibility on search engines so that you can outpace the competition. Therefore, it defies the reason why you’d opt for a company with deplorable SEO rankings. 

The logic is simple – if they can’t rank their own websites high up on search engines, how will they take care of yours? It’s akin to seeking treatment from a medical practitioner who’s ailing from the same disease as yours. 

Now, the conventional wisdom is to choose SEO agencies that appear among the first ten listings on the search results page.

2. SEO Techniques Used

There are numerous SEO techniques, which are broadly categorized into on-page SEO and off-page SEO

On-page SEO refers to the visibility optimization techniques that tailor web content to appeal to users and search engine crawlers. Examples include keyword optimization, mobile optimization, image captioning, and outbound linking. You can try Outreach link building services for SEO agencies and learn more about building quality links that can generate traffic to your website. 

On the other hand, off-page SEO refers to the techniques for building trust and confidence in your website, which make users of other sites want to check out your site. Inbound link building, social media marketing, and domain authority are basic aspects of off-page SEO. 

Now, the SEO agency that you hire must be knowledgeable in both on-page and off-page SEO. 

For instance, an experienced firm would know straight away that they can’t promote your products on popular search engines or social networking platforms. That’s because these websites still prohibit the promotion of cannabis-related content on their platforms. Instead, they would consider weed-friendly websites like Leafly or Weedmaps.

Mac, Freelancer, Macintosh, Macbook

Google prohibits cannabis-related advertisements

Source: Pixabay.com

  • Industry Experience and Knowledge

Another best practice when looking for an SEO firm for your CBD business is to assess their level of knowledge and experience on cannabidiol and the cannabis industry as a whole. 

Begin by assessing their knowledge of essential CBD’s health benefits, side effects, delivery methods, and legality. Then, proceed to check if they understand CBD and tetrahydrocannabinol (THC) differences, as the latter mainly influences CBD’s legality. 

It’s also wise to test their knowledge on the current and future outlook of the CBD industry.

3. Reviews and Recommendations

It’s always prudent to hire an SEO company that enjoys tons of positive reviews and recommendations from previous clients. 

But most importantly, you must ensure that those reviews are legit and not sponsored. So, look for reviews on legitimate platforms like Better Business Bureau and Yellowpages

And while you’re at it, study the company’s various aspects that appealed most to previous clients. Note that a terrible SEO firm can still have excellent customer support.

4. Key Performance Indicators (KPIs)

Last but not least, remember to inquire about the SEO agency’s key performance indicators. Generally, an SEO company’s KPIs will depend on the firm’s marketing techniques. 

Some of the top KPIs include;

  • Ad Interactions
  • Total Conversions
  • Total Clicks
  • Total Views
  • Total Reach
  • Total Time On Page

Now, you should insist on an SEO service that focuses on total conversions. That’s because visitors spending hours on your website, reading your content, watching videos, or engaging with you on social media doesn’t necessarily translate into sales.

With the above insights, choosing an SEO service for your cannabis business has never been easier. As a bonus tip, remember to compare prices and go with a company that offers premium SEO services at reasonably reduced costs. 

 

Reference Links:

https://www.globenewswire.com/news-release/2020/09/15/2093501/0/en/Global-Cannabidiol-CBD-Oil-Market-Report-2020-2025-Market-to-Grow-from-967-2-Million-in-2020-to-5-3-Billion-by-2025.html 

https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/03/why-you-need-to-know-the-difference-between-on-page-and-off-page-seo/?sh=26fdadb71346 

https://www.cbd-world-online.com/how-to-choose-seo-services-for-cannabis-companies/  

https://programetrix.com/programetrix-blog/cannabis-cbd/seo-tips-for-cbd-brands/ 

https://moz.com/blog/how-to-choose-seo-company-whiteboard-friday

https://www.inc.com/guides/2010/06/choosing-seo-firm.html 

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Jeffery Thompson

Jeffery is a full-time content marketing specialist. He has been closely following the Pet, CBD, Cannabis and Health & Fitness industry trends for quite some time. He has dabbled in various domains . On his off days, he likes to spend his time at the nearest animal shelter or nose deep in a book.

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