There’s no denying that building up to an authoritative brand is challenging, despite the improved benefits. Once you have reached that authoritative status, you will see potential customers and clients discovering your service, which could effectively lead to a future sale.
Content marketing is a rock-solid way to build your online brand or website authority, but only if you have a chart under your belt at the outset. Here’s a detailed breakdown of ten significant ways that can help you to build an authoritative brand with content marketing.
1.) Answer Your Audience’s Questions
If you consider building an authoritative brand, your immediate action should meet your audience’s questions. It’s essential to mention that it will be hard for you to become an authority if you are not subscribing to the method. Once you start churning out information that they are looking for, you will gain widespread public attention. Your content marketing should be thoroughly structured to facilitate audience questions to achieve the audience’s trust.
2.) Create Newsworthy Reports and Studies
You could effectively kick start your brand authority development by providing newsworthy reports and studies. Conducting in-depth researches will help in achieving the cause. Integrating new information, insights, surveys, and reports based on updated data can provide readers value.
3.) Utilise the Authority of In-House Experts
Some brands are available in the market that is completely structured around specific personalities, namely Steve Jobs for Apple. While those names are inspiring examples, they can be effectively emulated as well. The likes of both small and medium business (SMB) outfits can consider their subject matter experts (or SMEs) for the just-mentioned strategy. Once can effectively execute this strategy by leveraging the subject experts. However, it’s essential to mention that those individuals must not have ideally shared their knowledge and perspectives with the public previously, and they must give consent for the strategy.
4.) Highlight Reviews, Case Studies, and Other Proof of Expertise
This is the age of digitisation, meaning that authority signals are abundant worldwide, starting from testimonials, social media to reviews and share counts. The challenge is to identify the authority signals with the best potential and relevant to your product or service. Furthermore, placing them perfectly will achieve superior results. Your goal should be to project your complete understanding by leveraging third-party validation.
5.) Associate with Other Authoritative Brands
If necessary, you could always choose to go on collaboration with other influential brands. Such a venture will enable you to rub shoulders with other parties, exposing you to an entirely new audience. If your collaboration yields successful results, your native audience will also develop faith in your offering and service. Furthermore, with collaborations, you get better accessibility and brand awareness a well.
6.) Give Away Some of Your Secrets
Admittedly this option doe raise a fair amount of eyebrows at the beginning. This is mainly because most marketers, especially C-suites, will wonder why they should give away their success formula. It’s essential to mention that there are industries where breaking down your success routine can eventually gain trust and a new audience.
7.) Contribute As a Guest Blogger on Authoritative Sites
Admittedly there are millions of blogs being published across industries daily. These blogs are an easy source of information for the public who like to keep track of the latest industry trends and news. Brand authority building is only possible when you are visible and accessible. You can join these authoritative sites in the capacity of a guest blogger to share expertise with others.
8.) Take Advantage of Social Media
Arguably the most prominent tool for boosting audience engagement and brand awareness is social media. This global phenomenon provides something that very few can promise- limitless opportunities for building connections. You could count on social media to maintain communication with industry-based customers, future business partners, and influencers.
9.) Update Social Media Profiles Regularly
Continuing with the social media angle, one must maintain an active presence on relevant social media channels. Such a consistent presence will provide for successfully connecting with customers and influencers. It’s essential to mention that dead or inactive social media profiles will not fit the cause as your unattended profile will give out disappointing vibes.
10.) Raise Your Profile with a Coveted Industry-Wide Award
Lastly, if you are looking for an increased boost in your public recognition profile, you must improve your chances of winning an award from a coveted industry-wide company. You will automatically receive an increase in your profile after getting officially recognised for your service. Bonus Tip: You must highlight your achievement by exhibiting seals and badges across your website. Additionally, you could also try some harmless showboating on all your social media channels or blog posts as well.
If you are looking to develop an authoritative brand for a business website or looking for SEO marketing, you must give us a call at the Dubai SEO Company. We are industry-reputed for providing a reliable and competent web development service.