How Linkedin Pulse Works For Businesses
LinkedIn Pulse is perfect for personal branding and to make your business known: here’s how to make the most of it.
LinkedIn Pulse is a very valid alternative to the independent blog that the Network makes available to those who intend to do online personal branding to improve their reputation . Now let’s see what it is and how to make the most of its potential.
What is LinkedIn Pulse
LinkedIn Pulse is a professional blog-like tool within LinkedIn where you can write original content or share content published elsewhere. Compared to an independent blog, LinkedIn Pulse has the advantage of allowing the user to gather the posts around his online resume, thus making them an integral part of his professional profile.
How to activate LinkedIn Pulse
The first necessary condition to use LinkedIn Pulse, of course, is to have your own LinkedIn account. Inside the platform, then, just click on ” Write an article ” and add all the required information, starting from the title of the content you intend to publish up to the actual text.
How LinkedIn Pulse works
The interface for publishing an article on LinkedIn Pulse offers some basic editing functions . At the text level it is possible to select Title 1, Title 2 and normal font, bold, italic and underlining, numbered and bulleted lists, quotes and links.
The service also offers the user the possibility of inserting images and other multimedia content such as videos and slides to obtain a greater visual impact.
It is not possible to preview the content before publication but the draft of the article shows what it will look like once published. Furthermore, those who wish can disable comments on the post.
How to use LinkedIn Pulse to do personal branding
LinkedIn is the platform par excellence for personal branding and activating and developing professional relationships. Similarly, among the various reasons why even a modern company should be present on this platform, the possibility of doing corporate branding , promoting its brand and corporate identity (in addition to the services and products offered), and to do employer and internal branding , i.e. building its corporate reputation among external professionals and employees.
As for the specific possibilities offered by LinkedIn Pulse to professionals, it is advisable to publish articles with a technical profile and inherent to their professional field, which respond to users’ doubts or needs by providing them with valuable and exhaustive information. In this way, in fact, it will be possible to accredit yourself in the eyes of your public as an authoritative source, becoming a reference point for your professional niche.
It is important, however, that the articles on LinkedIn Pulse are not simple and trivial “duplications” of what has already been published on your personal blog or elsewhere, to avoid the risk of creating duplicate content (penalized by search engines) or of removing traffic from only.
The editorial strategy on LinkedIn Pulse, therefore, must follow its own editorial calendar but be integrated into a wider strategy that allows the posts published on the social platform to coexist coherently and effectively with what is published on your blog.