If you want your salon to succeed, you need to improve it all the time and invest in growth. This industry is growing. That’s why you have to be proactive and you must do your best to bring your business to the top. Running a beauty salon means dealing with high competition.
For that reason, finding a way to attract new clients actively is of tremendous importance for your business’s success. No matter how good you are at what you’re doing. If you don’t follow the trends and use online marketing channels, your revenue will definitely notice it. Here are the essential steps to follow to get the most effective way to attract clients to your salon. If you follow them, you will be able to take your business to the next level.
If You Don’t Have an Instagram Profile, Your Business Doesn’t Exist
According to the latest research, there are 1 billion users of Instagram of who 81% research on Instagram the products and services. Furthermore, 50% of people who find the product or the service on Instagram visit the company website. Then, they will make a purchase. Knowing these facts, it becomes pretty obvious why having an Instagram profile to promote your salon.
Even better, Instagram gives you an opportunity to show your work and prove to your potential clients what you know to do. This way, Instagram becomes the most secure way to make the potential client specifically want the service you provide and to want it from you. Taking pictures of your clients, gathering their testimonials, making a monthly content plan, and posting regularly is a must-do if you want to make your salon a desirable spot in the town.
Make sure to use all the potentials of Instagram
First of all, make sure your profile is set in the business mode. This will provide you to track all the statistics, see at what time your followers are the most active, so you can post them and reach more views, who is your audience, and for who should you create content. Using the statistics will help you improve the omissions and use your Instagram profile to at fullest. Another benefit of an Instagram business profile is that you will have the opportunity to advertise your business on this social network.
Catchy feed and engaging posts, Reals, and stories are something you should do on a daily basis. And if you’re afraid you will become boring to your public, don’t! According to multiple marketing kinds of research, the average prospective buyer needs to see your marketing message at least seven times before it decides to buy something from you, or, in this case, to use your services.
Keep Up with the Industry Trends and Improve Your Skills
The beauty industry changes rapidly. There are several different techniques presented each year, whether it is about nails, hair, massages, or makeup. Being informed about all the changes and trends, and being able to exclusively offer your customers brand-new treatments will skyrocket your business. Keeping up with the industry trends is not that difficult to attain.
Make sure to visit beauty fairs regularly. Follow the work of the most prominent cosmeticians, nail and makeup artists, and be ready to improve your skills constantly. For example, the Russian volume lash was the leading trend in the previous season, so signing up for some lash lift course will be the best possible decision you could make. Being adaptable to your customers’ needs and answer them is the only way to keep your business up and make some standards too.
Try Running YouTube Channel
Running YouTube channel and posting the content of use-value can provide extremely high reach. Don’t forget to set your content plan properly. The secret to delivering the right answers to the potential customers is knowing what they ask, and Google Keyword Planner, which is a free tool for exploring all the keywords and common questions of the audience, will be of tremendous help in this process.
Finding out what answers your audience is searching for will provide you with a possibility to give them an answer. For example, let’s imagine that the average woman is searching for a way to freshen up her face skin because she has a very important event to attend soon. It is very likely that she will search for videos on “how to freshen up the face at home” or even “why using face masks is good.” The moment you find out what their questions are, you have the next topic to talk about in your next YouTube video.
For instance, let’s say you’ve decided to answer the question of why using face masks is good? In this video, you can explain all the positive effects mask could provide to your skin, and also you can mention that this provides quick results but not a long-term solution and that if they want the best treatment for their skin that will mitigate the aging process then visiting the beauty salon regularly and taking performing different treatments is the only way to attain this long-term and permanent effect.
“Beauty Salon Near Me” – Focus on the Local Area
Like ThinkWithGoogle suggests the mobile searches that contain the “near me” phrase have increased by 500% in the last two years. The locally-based internet searches are especially characteristic for a small business like beauty salons, and for that reason, one of the most effective ways to attract potential customers would be to optimize your Google My Business profile at the local level. This means you will have to put your business on the Google Map, insert the right address, provide the operating hours, set an active email address, and set the picture or video of your business. One of the most important details to take care of in this case is to properly set what you are doing and list all the services you provide.
Another great way to reach your potential clients at the local level is to use all the advantages of paid ads. Creating Google Ad is not that difficult to do. However, consider outsourcing it to some marketing agency that will know what to do and how to get the customers to your salon. This is especially important to do if you plan to target a specific audience. So, if you want every penny of your ad you invest into being adequately spent, make sure to hire some experienced marketers who will help you attain your business goals.
Ready to Take Your Beauty Salon to the Next Level?
Everyone wants to succeed, particularly in an industry as competitive as beauty industry. If you own a beauty salon, there are a few tricks we’re happy to pass on to help you bring your business to the next level. If you’re ambitious and have a plan to become the most successful small entrepreneur in your local area, then using the tactics and techniques of online marketing is indispensable. The best thing is – that paid advertisement is affordable even if you’re at your very start. Once the customers start to get in your salon regularly and in considerable number, we are sure you will notice all the benefits this small investment brings to your business, providing you to take it to the next level.
If you follow these key steps, you’ll surpass your competitors! So, get ready for a major boost in your business. We are glad to help you during this hard and vast journey.