If you’re looking for a way to market your business, the best thing you can do is create an eBook.
eBooks are powerful marketing tools that can help your customer base grow and build trust in your brand.
This post will provide three steps to creating an effective eBooks for marketing purposes.
1) Determine what type of information would be most helpful to my audience:
This could include tips on how to make their products better or increase conversion rates, or anything they think would help them reach their goals (maybe even something like how to start a successful blog).
2) Research the topic:
find out where people go when they want more information on this subject and then write about it in-depth with our own perspective included.
Ebook marketing is an effective way to get your message out there. When you’re new to the game, it can be daunting figuring out how to market yourself and your business effectively.
You can also outsource ebook writing and marketing services to external service providers at reasonable rates so you can focus on your core business.
1. What is An Ebook?
Ebooks are books that are written in digital form. This makes the ebook different from other kinds of books because an ebook can be read on a computer, tablet or other electronic device instead of being printed out.
Ebooks should not be confused with other kinds of electronic documents such as PDFs. PDF stands for portable document format which is designed to create documents on all kinds of electronic devices.
Ebooks are created using ebook writing software which converts the document into a format that can be read on an e-reader or on some other device that reads ebooks.
2. Why Should you Use One to Market your Business
Why do you need to know about ebooks as a marketing tool? EBooks or electronic books are quickly becoming popular sources of reading material that can’t be found on the shelves of your local bookstore. This makes an ebook a very important marketing tool for businesses and authors alike because they help sell products and services or build credibility as an author.
Ways To Use Ebook As A Marketing Tool
Set up your conversion funnel
It doesn’t matter if you’re publishing on Amazon, iBooks, Smashwords – conversions are the bane of your existence. Why? We all want to know how many people read our books and where they go after that. And we all deserve those numbers because those numbers make us better at our jobs .
If we don’t know which promotional channels work and which ones don’t then we’ll keep wasting time and money on the latter. I’ve seen this over and over again as an author (and as an editor).
Not knowing what works wastes my time, reduces my income potential and prevents me from making intelligent decisions about future investments in book promotion.
The best approach is to create a sales funnel for your ebook conversions from the beginning.
Craft a compelling sales page
A book sales page is your first impression–a good one. A great sales page sells more books and can convince readers who otherwise wouldn’t have bought to buy, especially when the preview version of the ebook at Smashwords gives ‘buyers’ a taste as well as proof that you deliver as promised.
Tell everyone through social media
This is why you should start with social media. It is a really good idea to start telling everyone about your ebook through social media.
This will give the feeling that there’s something going on and people like to be in the middle of things, so they will share it. That way you might get some more potential buyers out of it.
Social media works better than emails. Emails come from a known sender and most people have an option to delete them without even reading them, while when a tweet or Facebook post comes from someone they know personally they feel obligated to at least read it before hitting “delete”.
3. How Can you Create a Great Ebook for Marketing
An ebook is a book, and it should be written like one. It does not have to be long but it should make sense and add value to the reader.
It needs to contain relevant information that people would want to read about.
If done well, an ebook can be an excellent marketing tool because of its association with credibility and authority.
This will likely lead into other opportunities such as website design or even services such as photography or graphic design.
Here are a few tips you can use in ensuring your ebook lives up to a similar level of respect:
– Don’t plagiarize –
This could mean jail time so it is important to never copy someone else’s work especially when they are writing about the same thing you are.
Instead use this as an opportunity to learn more and become an expert on your subject by taking what they have written and giving your own improved analysis or opinion on it.
– Keep your message simple –
Don’t over complicate things because people will lose interest quickly and go back to doing whatever else it was they were doing before, so try and avoid using difficult words if possible.
However, do not write at a kindergarten level either as that can be considered patronizing especially if you are dealing with intelligent adults who want to read something that is challenging but not impossible.
– Use bullet points –
These can be really helpful for organizing thoughts as well as ensuring you cover all the important aspects of each topic without going on and using too many words.
This also makes it easier for people to read so they will be able to take something away with them.
– Create a great title –
This can make all the difference between someone choosing your ebook over another, so spend time on researching what is popular right now as well as considering whether there are other related items that can supplement yours such as workbooks or special offers.
– Add visual elements –
Images go a long way in grabbing attention from potential readers which is why you need to include some of these things whenever possible.
They do not have to be high resolution because a simple clip art would be more than enough for what you are trying to achieve.
– Aim for a certain length –
If you go on writing and writing you will end up losing people, so try and get to the point as quickly as possible.
It is better to go for quality over quantity when it comes to marketing tools such as this one.
– Add a resource box –
This would be an excellent way of getting noticed by directories which can in turn lead to even more exposure.
The last thing you want is for someone who has taken the time out of their day to actually read your ebook only to return back to where they started without any additional information.
5. Importance of Formatting your Work Properly In Order to Attract Readers
Formatting your book is a very important part of ebook promotion and getting your books read. Not only does it make your work look professional, but it also makes the task of reading a book easier. Here are some tips on how to format an ebook properly.
If you have never formatted anything in Microsoft Word or any other word processing program, then hiring someone else to do this for you would be the best route to take.
The bottom line is that ebooks are a powerful marketing tool. If you want to build your email list, traffic and brand awareness, then an ebook can be the perfect solution for you!
There are many types of ebooks, each with different potential uses in digital marketing campaigns.
For example, if you want to increase customer loyalty or generate word-of-mouth reviews, an ebook on how people make decisions may be the best choice for you.