These days, the colleges are heavily investing in 360-degree photography/videography to attract the prospective students to their campus even from hundreds of miles away. A virtual tour has become a widely preferred marketing tool that helps in providing an exceptionally designed visual representation of the interiors and exteriors of the campus as well as the numerous facilities offered by it. Additionally, college campus virtual tours make it extremely convenient for the colleges to provide complex information in a simplified manner through engaging pictures and videos.
Thousands of colleges now provide virtual tours to assist the students in weighing the academic programs, infrastructure, admission requirements and other factors that can shape their experience of the next three or four years. For many students, this technologically advanced tool acts as a starting point and smoothens the process of life-altering decisions they are required to make.
Features of campus virtual tours
Virtual tours have the potential to keep the visitors engaged on the college website for a long period of time. With this, the students to view the campus in a far better way than the traditional still photography. For a clearer understanding, listed below are some of the highly innovative features of campus virtual tours that you must take a look at.
- Offer a holistic view – The professionals design dynamic tours that hold the ability to integrate existing photographs and videos to provide a holistic experience. At the same time, this reduces the overall cost and minimizes any kind of wastage as you get to put the old images to proper use.
- Panoramic view of the location – The college campus virtual tours are developed by incorporating 360 photography to provide an infinite view of every spot inside the campus. This further helps create an experience that is life-like and unmatched. In addition, these pictures are accompanied with directional arrows that makes the navigation process seamless.
- Live tour facility – Another smart feature of these high-tech tours is that the students can use them even when they are visiting the campus themselves. They can see location specific information with their phone as they move slowly through the campus.
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Benefits of virtual tours
Nowadays, almost every student prefers to take a virtual walk around the campus to make an informed decision about their career. In other words, it has become highly beneficial for the colleges to incorporate a virtual tour on their website as they can help in retaining the attention of the students for a longer period of time. Along with this, there are other benefits of campus tours that have been mentioned below.
- The interactive elements of the virtual tour result in improved attention, and at the same time, they are less likely to distract away from your engaging content.
- The students are able to easily comprehend the complex information presented by you due to interesting audio and visual content.
- The well-designed tours can also help invite donation as you can show the improvements in the infrastructure.
- The colleges gain a competitive advantage by introducing this highly functional element to their official website.
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Conclusion
Whether the colleges wish to attract prospective students or the donors, the college campus virtual tours can provide maximum assistance. These high-tech tours offer engaging and realistic view of the campus, and assist the students in making the right choice regarding their career.
