Digital Marketing Funnel
Digital marketing funnel represents the logical steps that consumers take from being a potential customer to a purchased decision. There are several different digital marketing Funnels, but most include simple stages focused on awareness, interest, purchase, and subsequent retention or disposal. Businesses may utilize any one digital marketing funnel to direct their online marketing efforts across all levels of the consumer experience. Understanding how each stage works can help businesses maximize their return on investment through the various stages.
Awareness
This stage of digital marketing funnels starts with the prospect of becoming aware of your brand through social media or other online channels. This discovery may be in the form of recommendations from a friend, blog post, or website review. If your brand has an active social presence, you should also be able to incorporate this process into your overall strategy for digitally marketing your business.
Some Business
Some business owners are abandoning the term “marketing funnel” because they feel it is too mechanical or too simplistic to describe the sequence of lead development that drives customers from awareness to purchase. I think it’s still a useful way to describe a complex process, and it’s a good visual representation of the whole process from start to finish. Read on for a complete overview of what a marketing funnel is and how to create one successfully. We also include various templates to help you.
Interest
During this stage, you should have a number of prospects expressing interest in your offerings. You should reach out to these prospects through various platforms and marketing approaches. These methods may include an in-depth call to action, email, or webinar series. It is important to work with your target audience as opposed to having them do everything for you.
Consideration
As interest grows, prospects begin to understand why they need to act now and what they will get out of doing so. At this point, you should introduce a professional sounding offer that makes sense and is aligned with what your business has to offer. It is common for customers to resist the push of a sale when they are unsure of the outcome, but consider the benefits and the cost of not acting now. This stage of the marketing funnel includes the most risk involved; however, it also represents the highest reward. If your conversion rates fall below expectations, it may be time to evaluate whether or not to continue.
Discovery
At this point, you should have developed a series of messages that have driven visitors to your website. At this point, you should determine if the content campaign plan you developed provides the type of results you need. If you find that your approach does not meet your goals, it may be time to make a change. If your message is not meeting the needs of your customers, it is important to evaluate whether or not your content campaign plan is operating properly.
Nonlinear
At this point, you should have a solid understanding of the value of non-linear techniques and methods. In other words, you should know how to generate potential sales while engaging with your target market on multiple levels. Your marketing funnel should be designed so that customers can do business with you on an individual basis. Many companies have discovered that it is easier to convert prospects into buyers if they can provide information on how the process actually works. By incorporating this key principle into your digital marketing funnel, you will be able to ensure that your customers remain interested in your products and services.
Achievability
You must continually review the effectiveness of your marketing funnel as it provides a venue through which you can measure the effectiveness of your marketing mix. By reviewing the effectiveness of your funnel, you will be able to make any necessary changes to the mix that will produce the greatest level of success. In other words, you will need content at the top of the funnel to drive prospects to your website, but you will also need awareness to help you keep these prospects informed about your company. Without awareness, it is easy to let your prospects slip through the cracks.
Awareness
As you continue to develop and update your digital marketing funnel, it is important to remain aware of your customers’ social media activity. If you are not aware of changes to social media, it is easy to unknowingly drive customers to websites that are not performing to your company’s expectations. For example, if you did not know that twitter had over 22 million users, it would be easy to post comments about your video incorrectly, or to mention how great your tofu dish was when it was actually delicious! At the very least, by providing notification of social media activity, you will gain valuable insight about which posts are being liked and which ones are unloved. In addition to this, by keeping an eye on your social media mentions, you will be able to identify what your target audience is responding to.
